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Welcome to the VISIONFC
Payment and Transport Summit
Koichi Tagawa, Chairman, NFC Forum
November 5, 2019
THANK YOU TO OUR SPONSOR 2
WELCOME TO TODAY’S SPEAKERS
3
Sadiq Mohammed
Vice President
EMV and Digital Devices,
Mastercard
Satoshi Shibata
Assistant Manager,
JR East
Manoj Sugathan
Head of Chip,
Contactless and Urban Mobility,
Visa Asia Pacific
Goh Say Yeow
Vice President
Head of Digital Security Solutions
Asia Pacific, Infineon Technologies
Matt Bright
Retail & Payment SIG
Chair, NFC Forum
Silvester Prakasam
LTA Singapore
Koichi Tagawa
Chairman,
NFC Forum
Bjoern Scharfen
Senior Director,
Head of Product Line
Payment & Ticketing
Solutions
Infineon Technologies
Preeti Ohri Khemani
Mobility, Identity and Transport
SIG Chair,
NFC Forum
Mike McCamon
Executive Director,
NFC Forum
AGENDA
MC: PREETI OHRI KHEMANI
4
12:30 Registration
1:00 – 1:05 Welcome | Koichi Tagawa, Chairman, NFC Forum
1:05 – 1:20 Mobility, Identity, Transport and Payment Market Overview | Preeti Ohri Khemani MIT SIG Chair, NFC Forum
1:20 – 1:40 NFC Beyond Mobile | Goh Say Yeow, Vice President, Head of Digital Security Solutions Asia Pacific, Infineon Technologies Asia Pacific Pte Ltd
1:40 – 2:00 Transport and Ticketing Trends and Outlook in Asia | Namrta Bangia, Director, Global Mass Transit
2:00 – 2:20 Evolution of Account-based Ticketing | Silvester Prakasam, Senior Advisor Fare Systems, LTA Singapore
2:20 – 2:40 An Application for Multi-Product of Public Transport in Tokyo | Satoshi Shibata, Assistant Manager, JR East
2:40 – 3:00 Break
3:00 – 3:20 Driving EMV payments in Urban Mobility Solutions | Sadiq Mohammed, Vice President, EMV and Digital Devices, Mastercard
3:20 – 3:40 The Future of Commerce – Transit | Manoj Sugathan, Senior Director, Chip, Contactless and Urban Mobility, Visa Asia Pacific
3:40 – 4:10 Show & Tell: NFC Demos | Moderated by Bjoern Scharfen, Senior Director Payment and Ticketing Product Line. Infineon Technologies
4:10 – 5:00 Panel: NFC in Payment and Transport | Moderated by Matt Bright, Retail & Payment SIG Chair, NFC Forum
5:00 – 5:15 Closing Remarks | Mike McCamon, Executive Director, NFC Forum
5:15 – 7:00 Networking Reception
ENGAGE
● Go to
https://pigeonhole.at/NFC2019
● Enter the Q&A to submit
questions
 Type in your question
 Add up to two tags
 Ask!
● Build the NFC Word Cloud
● Share your feedback by taking our
event survey
5
PANEL: NFC IN PAYMENT AND TRANSPORT
Submit your question and tag ‘Panel’: https://pigeonhole.at/NFC2019
Sadiq Mohammed
Vice President
EMV and Digital Devices,
Mastercard
Silvester Prakasam
Senior Advisor Fare
Systems, LTA Singapore
Manoj Sugathan
Head of Chip,
Contactless and Urban Mobility,
Visa Asia Pacific
Matt Bright
Retail & Payment SIG
Chair, NFC Forum
MODERATOR PANELISTS
Bjoern Scharfen
Senior Director Payment and
Ticketing Product Line. Infineon
Technologies
THE NFC FORUM AT A GLANCE
7
The NFC Forum has 130+ member organizations
and is the world's leading standards and advocacy
association for Near Field Communication (NFC)
technology.
NFC FORUM: DRIVING NFC FORWARD ON ALL FRONTS
8
• Ensure compliance and
interoperability with the NFC
Forum’s standards
• Develop and maintain product
certification and interoperability
programs
• Encourage broad adoption of NFC
technology in targeted vertical
markets
• Gather business requirements to
drive work within the Technical
and Compliance Committees
• Engage market critical liaisons
Compliance
Committee
Special
Interest
Groups
Technical
Committee
• Creation and maintenance of
technical requirements
documents and specifications
• Engage with NFC Forum
liaison partners
NFC FORUM CELEBRATES 15 YEARS OF SUCCESS
9
Since 2004 the NFC Forum has led the effort to
expand the adoption of Near Field
Communication technology around the world.
In 2019 we celebrate our 15th anniversary and
look forward to more NFC innovation and
growth in the years to come.
Visit the NFC Forum 15th Anniversary web page
LET’S GET SOCIAL
● Throughout VISIONFC we encourage
you to share your key takeaways and
photos on social media
● When sharing, use hashtag
#VISIONFC or #NFCFORUM
10
#VISIONFC
or
#NFCFORUM
@nfcforum
Preeti Ohri Khemani
NFC Forum Vice Chairman & MIT SIG Chair
11
Mobility, Identity, Transport and Payment
Market Overview
What is
the future of
NFC
technology?
15
… is flexible,
invisible and
ubiquitous
Internet
of Things
and 5G
16
… is flexible,
invisible and
ubiquitous
Integrated
Smartphone
Applications
17
Identification
Access
Management
Mobility
& Transport
Payment
Retail
The available markets
are on the rise in
traditional segments
18
Key market trends
NFC deployment is the most prevalent
in transport and payment applications
Increasing trend towards the usage of
a mobile phone for card emulation in
Transport Ticketing
NFC enables smart phones to be used
not only for communication purposes
but also as a transaction tool
NFC as a one-touch
connection for
transport and payment
applications
19
NFC ecosystem
across a variety of
applications
Payment Info Sharing eTicketing Peer to Peer
NFC enables new
services and offers
new convenience
factors
Different form
factors
SIM
(UICC/eUICC)
Secure Element
Embedded
Secure
Element
Dual
Interface (DIF) chip with
flexible antenna
μSD Card NFC Tags
17
20
Access
Control
Product
Authentication
Supply Chain
Management
NFC in retail
Product
Information
Asset
Tagging
Object
Identification
18
21
Transport Ticketing
expected to grow
driven by migration to
microcontrollers based
solutions Source: ABI Secure Smart Cards and Embedded Secure ICs, Q3 2019
Transport
microcontroller and
memory market
[Million USD]
2019 2024
182
211
CAGR
+3%
19
22
NFC in MaaS enables
account & card based
ticketing fully compliant
to Open Standards
The Future
of MIT
Limited Use Tickets For seasonal cards
For multi
application cards
NFC mobile devices/
wearables
Based on Open Standards
20
23
Registration
• Grants access to all
individual services
• Only completed once
Journey planning
• Provides list of service
offering
• Combines optimal use
of transport modes
based on
selection
Booking
• User decides on
service to purchase
• MaaS operator issues
necessary
travel documents
• MaaS operator
informs service
provider so they
provide capacity
Payment
• PAYG or monthly
subscription
• User financial
transaction and
revenue sharing
Journey
• MaaS operator
ensures service
is delivered
• MaaS operator
provides data
feed: delays,
routing changes
…
MaaS as a process
for a convenient
user experience
21
24
Today’s consumer
world is …
Trust and
convenience drive
everything
Global
On-demand
Ubiquitous
Digital
22
25
JOIN THE MOBILITY, IDENTITY AND TRANSPORT AND
RETAIL AND PAYMENT SIGS!
23
Goh Say Yeow
Vice President, Head of Digital Security Solutions Asia Pacific,
Infineon Technologies Asia Pacific Pte Ltd.
24
NFC Beyond Mobile
Goh Say Yeow
Vice President, Digital Security Solutions
Infineon Technologies Asia Pacific Pte Ltd
Founding Member
of the
Sponsor Member
of the
- restricted -
272019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
Info Sharing Peer to PeereTicketingPayment
282019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
1983
First patent related to RFID by
Charles Walton
2005
Nokia 3220
2006
Watchdata SIMPpass™
launched
2010
Evolution of NFC Technology
Android phone SAMSUNG NEXUS S
with NFC Support released
To drive mobile NFC, a dongle
antenna solution was even
developed to mimic the success in
China
2010 2015
Apple Pay and Android Pay
debut globally
Google expands
Support for transit
cards on NFC mobile
phones
2019
292019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
302019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
Harmonization of
standardization activities
Market player alignment
Infrastructure enabling
Considering security
aspects
Customer education
Precondition
for NFC
Success
Seamless migration and
convergence
Customer convenience
312019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
RF
Modem
Application /
Baseband
Processor
CLF
Modem
 SWP chips
for UICC-SE
removable SE
embedded SE
 Card Reader
Mobile Handset-
Makers
Payment Transport
Providers
Network-Operator versus
The struggle to be in control
322019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
Source: https://herow.io/apple-opens-up-nfc-api-on-ios-11/LIMITED SDK - READ-ONLY
Allows simple tag reading
Card emulation not open to all developers
Bringing the Mobile Makers and Acquiring Infrastructure
together
Source: The Straits Times
Source: todayonline.com
352019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
In late 2011…
372019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
In a short time…
User Experience
One of the KEY to Successful Adoption
Convenience
382019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
392019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
402019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
Beyond just Mobile Phones
Different wearable OEMs require different
solutions
Contactless Cards
Contactless Accessories and
Connected Wearables
Card Manufacturers and Device OEMs
412019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
Key Takeaway
The mobile NFC is lacking behind expectation.
IoT is the next wave for NFC but will take some time.
To differentiate against QR code, we need to go
beyond mobile. This will build the foundation for the
sustainability of NFC.
422019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
Namrta Bangia
Director, Global Mass Transit
44
Transport and Ticketing Trends and Outlook in Asia
1
VISIONFC Transport Summit
Transport and Ticketing Trends and Outlook in Asia
Namrta Bangia
Director
Global Mass Transit
November 5, 2019
CURRENT NFC MOBILE TICKETING INDUSTRY
Global Mass Transit Research has analysed existing fare payment systems in 300 cities across the world. Of these, 50 cities
are in North America, 20 in Latin America, 75 in Asia Pacific, 115 in Europe and 40 in Middle East and Africa. Of the
total, only 46 cities have deployed near-field communications (NFC) based mobile ticketing and 32 cities have unveiled
concrete plans to deploy it in the future.
7
0
18
20
1
10
1
11
8
2
North America Latin America Asia Pacific Europe Middle East and
Africa
Current number of cities with NFC-based mobile ticketing in transit
Number of cities with plans to deploy NFC-based mobile ticketing in transit
© Global Mass Transit Research, November2019
4
6
Region-wise current and upcoming deployments
of NFC-based mobile ticketing
•In the last five years, transit agencies
have moved from mass deployment of
contactless smartcards towards the use
of contactless payment technology. By
2021, smartcards, mobile ticketing and
EMV cards are expected to replace
paper tickets as the dominant form of
ticketing.
•Mobile ticketing is no longer an
emerging technology posing risks. More
and more transport service providers
are using mobile ticketing as the initial
step to launch account-based ticketing
(ABT).
•The penetration of smartphones and
increase in the deployment of NFC
devices has favoured transit agencies
because the customers can now bring
their own fare media and more readily
engage in the advanced fare collection
system. Asia Pacific and Europe leads the
way in the deployment of NFC- based
mobile ticketing in public transport
systems.
MARKET SIZE AND OUTLOOK
NFC market size
USD9.5-10
billion
Segment 2017 2025
USD47-50
billion
NFC chips market
Contactless point of sale
terminals size
Smartphone connections
USD2-2.5
billion
USD8-10
billion
4.44 billion
USD10-13
billion
USD30-35
billion
6.93 billion
No. of cities with NFC-based
mobile ticketing
46 76
© Global Mass Transit Research, November2019
4
7
© Global Mass Transit Research, November2019
4
8
TRENDS INFLUENCING ADOPTION OF NFC TICKETING
•Earlier, transit agencies didn’t have the means and technology to capture and analyse data, and
hence couldn’t take evidence-backed decisions.
•Transit agencies can now conduct pilots and use Big Data analytics to determine the most feasible
transit routes and type of passengers for the successful deployment of NFC mobile ticketing.
•In addition, the need for Big Data is driving the deployment of NFC mobile ticketing since NFC-
derived data can support public policy objectives and help drive economic opportunities.
Impact of Big Data on NFC mobile ticketing in transit
•MaaS drives the usage of public transport by integrating various mobility services in a single service
that is more affordable and convenient than using private cars.
•The growth of MaaS along with growth of open loop and account-based ticketing systems has
placed smartphones at the forefront for fare payment.
•MaaS offers passengers the pay-as-you-go fare payment option and may influence the adoption of
NFC- based mobile ticketing as it enables passengers to avoid the hassle of buying and recharging
different transit agency-specific smartcards.
Impact of MaaS on NFC mobile ticketing in transit
POTENTIAL FOR NFC MOBILE TICKETING GLOBALLY
80
91
2017
2025
61
76
2017
2025
43
71
2017
2025
70
81
2017
2025
57
77
2017
2025
• Global smartphone penetration stood at 57% in 2017 and is estimated to increase to 77% by 2025.
• Smartphones will be the leading handset type in all individual regions by 2020 and in almost all individual countries
by 2025.
• Growth will be driven by developing nations including India, China, Pakistan and Sub-Saharan Africa.
• By 2025, 61% of the global population will have mobile internet connection and 86% of the mobile phone subscribers
will have internet connection.
Smartphone adoption (%)*
Note: Europe does not include countries belonging to Commonwealth of Independent States
*-Smartphone as a percentage of total mobile connections
Source: GSMA Mobile Economy 2018, Global Mass Transit Research
© Global Mass Transit Research, November2019
4
9
POTENTIAL FOR NFC MOBILE TICKETING IN ASIA PACIFIC
Source: NFC Forum
424418
APAC Rest of theworld
Country
New smartphone
connections (in million)
India 208
China 72
Pakistan 36
Indonesia 26
Bangladesh 22
Rest of APAC 60
45
18
61
73
31
61 63
82
7274
55
89 89
76
83
75
83 79
91
79
100
80
60
40
20
0
2017 2025
Contribution to global new subscribers
during 2017-2025 (in million)
© Global Mass Transit Research, November2019
5
0
Asia Pacific is one of the largest growing
telecom markets, accounting for over half of
the new smartphone connections globally
between 2017 and 2025.
In the Asia Pacific region, India and China
are the largest markets, contributing to more
than half of the region’s new smartphone
connections between 2017 and 2025.
Except for a few countries, many of them
such as India, Pakistan and the
Philippines have considerable growth
potential even after 2025.
Key takeawaysSmartphone connections (% of mobilesubscribers)
Contactless smartcards dominate
market and high level of integration
Contactless smartcards are a dominant
media for transit fare payments in the
region
43 out of 75 major cities have adopted an
entirely integrated ticketing system across
transport modes and operators
Mobile ticketing being introduced
Of the 75 major cities, 27 are using mobile
ticketing (NFC-based and app-based)
Various cities in Asia Pacific are
conducting pilots for NFC-based as well as
QR code-based mobile ticketing
Presence of other NFC-based
devices
Cities such as Hong Kong, Jakarta,
Kaohsiung, Seoul, Incheon and Shanghai
use devices such as key chains, rings, etc. to
pay fares
NFC-based mobile ticketing in Asia Pacific (cities)
NFC ADOPTION IN ASIA PACIFIC (1/2)
Global Mass Transit Research analysed a sample of 75 cities in Asia
Pacific. Of the total, NFC-based mobile ticketing is present in 18 cities.
21
55
62
31
27
Tokens Tickets Contactless
smartcards
Bank cards Mobile
ticketing
18
cities
© Global Mass Transit Research, November2019
5
1
NFC ADOPTION IN ASIA PACIFIC (2/2)
71
81 84
76 71 74
61
51
South
Asia
East Asia Southeast Oceania
Asia
2017 2025
Subscriber penetration (in
million)
Smartphone adoption rate (in %)
76
45
61 61
73 72
63
89
74
83 83 79 79
89 82 91
Asia Pacific will
account for over
half of new
subscribers globally
by 2025. In terms of
smartphone
adoption, four of
the top seven
markets globally
are in Asia Pacific.
2017 2025
Cities with plans to deploy NFC-based
mobile ticketing
Key takeaways
With the increase in the mobile subscriber base and smartphone
growth, mobile ticketing is expected to take off by 2020 with several
cities planning to deploy mobile ticketing. Around 21 cities have
plans to introduce mobile ticketing.
Recently, deployment of NFC mobile ticketing in the region has
seen rapid growth. Cities such as Wuhan and Phnom Penh have
recently deployed NFC technology.
Countries such as Japan and South Korea have been pioneers in
the deployment of NFC-based mobile ticketing in public transport.
In addition, South Korean and Japanese mobile network operators
(MNOs) have tied up to create cross-border NFC services to make
payments for public transport and at convenience stores on a pilot
basis.
Sydney
Ahmedabad
Adelaide
Victoria
(state)
Noida
Urumqi Bangalore
Chennai
Kuala
Lumpur
Bangkok
Petaling Jaya
© Global Mass Transit Research, November2019
5
2
Source: GSMA, Global Mass Transit Research
RISKS AND CHALLENGES IMPACTING FUTURE DEPLOYMENT (1/2)
NFC mobile ticketing has great potential in the transit sector. The penetration rate of NFC-enabled
smartphones is estimated to be around 68 percent and is expected to grow further. However,
there are many limitations to NFC mobile ticketing, which are slowing down its growth.
The figure below provides details about the factors reducing the overall market size of NFC mobile
ticketing in transit to the potential user base and the factors reducing it to the acquired and retained
user base.
Potential usage tunnel
© Global Mass Transit Research, November2019
53
Source: TU Delft University
RISKS AND CHALLENGES IMPACTING FUTURE DEPLOYMENT (2/2)
Transit agencies have to partner with specific mobile network operators (MNOs)
or mobile wallet operators to deploy NFC mobile ticketing. These partnerships
reduce the potential user base as not many passengers are interested in changing
MNOs especially when alternative fare media options are available.
The processing time of NFC devices is 200% higher than that of smartcards and
50% higher than that of bank cards.
High
processing time
Need to
change SIMs
Less demand
and popularity
of NFC
Despite having a good penetration rate, currently NFC technology is not very
popularamong passengers.Moreover,the availabilityof other fare media options
such as bankcards and smartcardsfurtherreducesthe potentialuser base.
Reluctance
Mobile ticketing is currently the least preferred fare payment option as
compared to other available options such as smartcards and bank cards dueto
lack of trust and fear of cyber fraud.
Factors reducing market size
Factors reducing the potential market size
Battery
concerns
The fear of the smartphone’s battery running out after tapping into the transit
system is a key impediment to the growth of NFC mobile ticketing.
Diverse
standards
NFC mobile devices, released before the interoperable standards were issued by NFC
Forum, have to be interoperable with four different standards and specifications. This
removes passengers with older phones from the potential marketsize.
© Global Mass Transit Research, November2019
54
11
ABOUT US
© Global Mass Transit Research, November2019
A monthly newsletter that has 10 distinctsections:
• Features: Analytical, insightful and topical write-ups on major trends
and developments
• News: Latest news and developments from across the world, with
sections on North America, Latin America, Asia-Pacific, Europe and
Middle East & Africa
• TA/TSO Focus: Profile of a leading TA/TSO operator, covering its
history, present status and future plans
• Policy Review: An examination of recent policy and regulatory
initiatives
• Spotlight: A detailed look at a specific topic or area of interest
• Data & Statistics: Tables and charts with latest information
• Finance: Reports on major debt, equity, project financing, M&A deals
• Project Update: Current status of key projects
• Company News: News on equipment and service providers
• Tenders & Contracts: Key information on open tenders and contracts
Monthly market intelligence report
A weekly report that
provides a summary of
key events and
developments across the
world, categorised by
region.
Weekly newsletter
Online access to current
and previously
published weekly
newsletters and monthly
reports, with fully
searchable archives.
www.globalmasstransit.
net
Website
© Global Mass Transit Research, November
2019
56
BASE INFORMATION SERVICE
Global Mass Transit Research is a leading provider of information and analysis on the global mass transit
industry. We publish newsletters and market intelligence reports, offer multi-client and custom
research, and organize thematic conferences on crucial and topical issues relevant to industry.
Global Transit Ticketing & Fare Collection
Report 2020
Europe Urban Bus Market Outlook Report
2019
1,000 Global Rail Projects Database 2019
Investment and CAPEX Plans of Transit
Authorities/Agencies Report 2019-2030
Global Light Rail Projects Report 2018-2030
NFC Mobile Ticketing for Transit Report 2018
© Global Mass Transit Research, November2019
57
 Provides decision makers with up-to-date and comprehensive information, analysis, and business
intelligence on the global mass transit industry.
 Presents the latest available data and statistics on infrastructure and capital expenditure and offers
forecasts for network growth, deployment of latest technology and investment.
 Includes key trends, issues, and challenges.
 Offers insights into regulatory and policy developments and their impact.
 Tracks major mass transit projects.
 Profiles leading transit authorities/operators.
 Covers specific sub-segments such as fare systems, rolling stock, signalling,etc.
Multi-client research
MULTI-CLIENT RESEARCH REPORTS
Recent reports
14
LIST OF CONFERENCES
Transit State of Good Repair in Washington D.C., US (2012, 2013, 2015, 2016, 2017, 2018, 2019)
Transit Ticketing & Fare Collection APAC in Singapore (2016, 2017, 2018, 2019)
Impact of Autonomous Vehicles on Public Transport in Palo Alto (organised with AV America in 2019)
EV Charging Infrastructure 2019 in New York (being organised by our sister division Global
Transmission Research)
Blockchain in Transit in Netherlands (2019, 2020)
Transit Ticketing & Fare Collection MENA in Dubai (upcoming in December 2019)
Wireless Communications in Transit in Washington D.C., US (2016, 2017, 2018, 2019)
Clean Buses in Europe in Amsterdam (2018, 2019)
Clean Buses in APAC in Singapore (2018, 2019)
Asset Management for Urban Rail Systems in Europe in Amsterdam, Netherlands (2017, 2019)
Asset Management for Urban Rail Systems APAC in Singapore (2018, 2019)
Smart Delivery of Transit Capital Investment Projects: New Starts, Small Starts and Core Capacity (2015)
in Washington D.C., US
Energy Efficiency in Public Transportation, Brussels, Belgium (2013)
International Best Practices in Transit Infrastructure Financing in New Orleans, US (2011)
©www.globalmasstransit.ne
OUR CLIENTS
© Global Mass Transit Research, November2019
59
© Global Mass Transit Research, November2019
60
CONTACT
For further information, please contact:
Namrta Bangia
Global Mass Transit
B-17, Qutab Institutional Area, New Delhi - 110016
M: +91 999 900 8654
E: namrta.bangia@globalmasstransit.net
W: www.globalmasstransit.net
Twitter: GMT_Research
Satoshi Shibata
Assistant Manager, East Japan Railway Company
61
An Application for Multi-Product of
Public Transport in Tokyo
An Application
for Multi-Product of Public transport in
Tokyo,
~Migration from classical public transport to the MaaS
platform~
05. 11. 2019, Singapore
East Japan Railway Company (JR East)
Satoshi Shibata
Agenda
• Overview of JR-East and Suica
• Multi-product on one single mobile NFC device
• Our future work – Mobility as a Service
Overview of JR East
64
*Numbers are as of FY ended 31 March , 2019
$1 =110JPY
The Greater Tokyo Area,
said having 40 million people
Network: 7,457 km
No. of Trains: 12,229 /day
No. of Passengers: 17.5 million /day
(the largest in the world)
Operating Revenue: $ 16.7 billion
No. of Employees: 56,450
High-Speed Metropolitan Regional
Suica in circulation: more than 70 million
Transport Network in Tokyo
65
97 Transport Operators
2013 Train Stations
Multi-Product on one single medium
All kind of public transport products must be covered by one single medium.
• One-way ticket (Regular / Children)
• Commuter pass (Regular / Student / Children)
• Seating service ticket on commuter trains
• One-day Zone ticket (Regular / Children)
• Bullet train ticket (Regular / Children)
• Bus ticket, including reward program (Regular / Children)
*Only “exiting fare gate” requires deduction of value.
*Some products must be offered even if there is no network. 66
Combinations for a trip including multi products
67
Commuter Pass
Fare Gate
Shinjuku Shibuya
157 JPY 157 JPY
198 JPY
OsakiIkebukuro
Commuter Pass
Shinjuku Shibuya
157 JPY
Osaki
Combination of Commuter pass & PAYG
Best rate fare collection
What realized by NFC technology
68
Kanto Regional Transit
Bullet Train
Media centric FMSMedia centric FMS
Kansai Regional Transit
Back office centric FMS
Single mobile NFC device
The interoperation between media centric FMSs and back office centric
FMSs has been realized.
Fare Gate
FMS: Fare Management System
Our Vision “Move up 2027”
69
What we will do in near future
70
Home Station Station Station Destination
Bus
Stop
Primary Transportation Secondary/tertiary Transportation
Car/Bicycle/Walking Commuter Shinkansen Bus/Taxi/Walking etc..
Secondary/tertiary Transportation
Connecting each transport service seamlessly by using NFC is what we will do.
Mobility-related ID management would be essential for MaaS.
Mobility-
related ID
Ringo Pass: JRE’s MaaS platform smartphone app
Summary
• NFC technology has been the significant function while we
developed the FMS infrastructure.
• Existing infrastructure has to be considered to migrate for the
MaaS concept.
• Integration of mode of transportations will be done by transport-
owned Identities.
• JR East will support MIT SIG & NFC Forum by sharing our
experience.
71
Manoj Sugathan
Head of Chip, Contactless and Urban Mobility, Visa
72
The Future of Commerce - Transit
©2019 Visa. All rights reserved. Visa confidential73
Future of Commerce – Transit
Manoj Sugathan
Head of Chip, Contactless and Urban Mobility Programs. Visa Asia Pacific
©2019 Visa. All rights reserved. Visa confidential74ALL BRAND NAMES AND LOGOS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS, ARE USED FOR IDENTIFICATION PURPOSES ONLY.
Disclaimer
Case studies, statistics, research and recommendations are provided "AS IS" and intended for
informational purposes only and should not be relied upon for operational, marketing, legal, technical,
tax, financial or other advice. You should consult with your legal counsel to determine what laws and
regulations may apply to your circumstances. The actual costs, savings and benefits of any
recommendations or programs may vary based upon your specific business needs and program
requirements. By their nature, recommendations are not guarantees of future performance or results
and are subject to risks, uncertainties and assumptions that are difficult to predict or quantify. Visa is
not responsible for your use of the information contained herein (including errors, omissions,
inaccuracy or non-timeliness of any kind) or any assumptions or conclusions you might draw from its
use. Visa makes no warranty, express or implied, and explicitly disclaims the warranties of
merchantability and fitness for a particular purpose, any warranty of non-infringement of any third
party's intellectual property rights. To the extent permitted by applicable law, Visa shall not be liable to
a client or any third party for any damages under any theory of law, including, without limitation, any
special, consequential, incidental or punitive damages, nor any damages for loss of business profits,
business interruption, loss of business information, or other monetary loss, even if advised of the
possibility of such damages.
©2019 Visa. All rights reserved. Visa confidential75
The way we live is changing
By 2050, 68% of the world’s population will live in an urban environment*
*2018 World Urbanization Prospects, UN
©2019 Visa. All rights reserved. Visa confidential76
By making transportation more efficient, cities are unlocking
growth in economic output, regardless of population size
Why cities matter
©2019 Visa. All rights reserved. Visa confidential77
Fragmented systems
The mobility challenge
Pressure on roads and transit Developing/aging infrastructure
©2019 Visa. All rights reserved. Visa confidential78
Mobility as a Service
©2019 Visa. All rights reserved. Visa confidential79
What’s hindering change?
©2019 Visa. All rights reserved. Visa confidential80
How are we solving this: Global expertize
©2019 Visa. All rights reserved. Visa confidential81
How are we solving this: Global frameworks
©2019 Visa. All rights reserved. Visa confidential82
How are we solving this: Global and regional partnerships
Note: All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with Visa.
Consultant
Solution Provider
(Headquarter in AP region)
©2019 Visa. All rights reserved. Visa confidential83
How are we solving this: Enhancing our approach
Current state Desired future state
Cities
launched
©2019 Visa. All rights reserved. Visa confidential84
Transit Sellers Acquirers Issuers Tech Providers Passengers
 Increase ridership
 Improve passenger
experience
 Reduce operational
costs
 Improve operations
 Increase transaction
volumes
 New market segment
– reusable & scalable
 Wider opportunity
for cash displacement
 Increase transaction
volumes
 Drive top-of-wallet
preference
 Opportunity for
further innovation &
differentiation
 Increase product
sales & access new
markets
 Gain economies of
scale
 Increase investment
& innovation
opportunities
 Seamless, non-
physical ticketing
 Flexible, clear
charging
 Habituation - use of
contactless that goes
beyond transit: the
‘halo-effect’
 Buy-in for future roll-
outs
How are we solving this: Developing Win-win-win-win-win for all
* 2018 World Urbanization Prospects, UN
©2019 Visa. All rights reserved. Visa confidential85
~50 countries where 1/3 of transaction are contactless
How are we solving this: Building contactless momentum
Source: Penetration across regions from VisaNet, April 201
Canada
~59%
LAC
~5%
Europe
~68%
CEMEA
~65%
Excluding the U.S., >50% contactless penetration
AP
~38%
*Source: Penetration across regions from VisaNet, June 2019
| Presentation Title | Month XX, Year86
Contactless86 Visa Confidential
Digital Payments using contactless technology
Contactless technology is proven to be a cash-displacement tool
Fast
No need for PIN or
signature for everyday
low-tickets purchases
Convenient
Consumers prefer contactless
cards because of its convenience
Secure
Same security as a
chip card
Innovative
Stepping stone to
digital transformation
©2019 Visa. All rights reserved. Visa confidential87
Contactless Payments
Asia Pacific was always in the forefront
©2019 Visa. All rights reserved. Visa confidential88
How are we solving this: Customers come first
©2019 Visa. All rights reserved. Visa confidential89
Singapore June 2019
How are we solving this: Successful launches around the world
Prague May 2019
Rio de Janeiro April 2019 New York City May 2019
| Presentation Title | Month XX, Year90
Contactless90 Visa Confidential
Leave home Pay toll
Grab a coffee
Lunch Board the train
Back on the train
Grab a snack Pick up the car Home again
Park the car
A day in the life of a smart city resident
©2019 Visa. All rights reserved. Visa confidential91
91
The future is already here...
it’s just not very evenly distributed
- William Gibson, author
©2019 Visa. All rights reserved. Visa confidential
Thank You
Panel: NFC in Payment and Transport
Moderated by: Matt Bright, Retail & Payment SIG
Chair, NFC Forum
93
PANEL: NFC IN PAYMENT AND TRANSPORT
Submit your question and tag ‘Panel’: https://pigeonhole.at/NFC2019
Sadiq Mohammed
Vice President
EMV and Digital Devices,
Mastercard
Silvester Prakasam
Senior Advisor Fare
Systems, LTA Singapore
Manoj Sugathan
Head of Chip,
Contactless and Urban Mobility,
Visa Asia Pacific
Matt Bright
Retail & Payment SIG
Chair, NFC Forum
MODERATOR PANELISTS
Bjoern Scharfen
Senior Director Payment and
Ticketing Product Line. Infineon
Technologies
95
Closing Remarks
VISIONFC - Payment and Transport Summit
Mike McCamon - NFC Forum, Executive Director
96
THANK YOU TO OUR SPONSOR
97
THANK YOU TO THE R&P AND MIT SIG LEADERS FOR
ORGANIZING TODAY’S VISIONFC EVENT 98
Matt Bright, R&P SIG Chair
Preeti Ohri Khemani, MIT SIG Chair
Patti Morin, Project Manager
THANK YOU TO TODAY’S SPEAKERS
99
Sadiq Mohammed
Vice President
EMV and Digital Devices,
Mastercard
Satoshi Shibata
Assistant Manager,
JR East
Manoj Sugathan
Head of Chip,
Contactless and Urban Mobility,
Visa Asia Pacific
Goh Say Yeow
Vice President
Head of Digital Security Solutions
Asia Pacific, Infineon Technologies
Matt Bright
Retail & Payment SIG
Chair, NFC Forum
Silvester Prakasam
LTA Singapore
Koichi Tagawa
Chairman,
NFC Forum
Bjoern Scharfen
Head of Product Line,
Infineon Technologies
Preeti Ohri Khemani
Mobility, Identity and Transport
SIG Chair,
NFC Forum
HOW MANY PHONES AND DEVICES
ARE IN THE WORLD TODAY? 100
According to Statista
SMARTPHONE USERS IN THE WORLD
3.3 billion
5.13 billion
According to GSMA
MOBILE DEVICES USERS IN THE WORLD
35.13%
66.53%
SIZING THE NEAR-TERM OPPORTUNITY FOR NFC
2 BILLION
NFC-enabled
devices in use
Almost a quarter of the
world’s population will have
access to NFC by 2020¹.
36 BILLION
IoT Devices
Four for every person on the
planet – will need
commissioning, connection
and control by 2020².
>4 Billion
Cards
>75% are contactless
High number of
terminals worldwide
Source 1: IHS Source 2: Gartner
101
AN NFC-ENABLED WORLD
WIDE-RANGING USER EXPERIENCES - NFC IS EVERYWHERE
Access
Connected
Car Connected
Home
Smart
Manu-
facturing
Smart
Mobility
Payment
Marketing
Graphic provided by NXP
102
LEARN MORE ABOUT NFC
103
Visit the NFC Forum Website and
LinkedIn, Twitter and Facebook
NETWORKING RECEPTION
104
All are welcome to join the networking happy hour right after
this until 7pm in the Ballroom B Foyer
THANK YOU!
QUESTIONS?
mmccamon@nfc-forum.org

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VISIONFC Summit: NFC's Role in Transport Ticketing Trends

  • 1. Welcome to the VISIONFC Payment and Transport Summit Koichi Tagawa, Chairman, NFC Forum November 5, 2019
  • 2. THANK YOU TO OUR SPONSOR 2
  • 3. WELCOME TO TODAY’S SPEAKERS 3 Sadiq Mohammed Vice President EMV and Digital Devices, Mastercard Satoshi Shibata Assistant Manager, JR East Manoj Sugathan Head of Chip, Contactless and Urban Mobility, Visa Asia Pacific Goh Say Yeow Vice President Head of Digital Security Solutions Asia Pacific, Infineon Technologies Matt Bright Retail & Payment SIG Chair, NFC Forum Silvester Prakasam LTA Singapore Koichi Tagawa Chairman, NFC Forum Bjoern Scharfen Senior Director, Head of Product Line Payment & Ticketing Solutions Infineon Technologies Preeti Ohri Khemani Mobility, Identity and Transport SIG Chair, NFC Forum Mike McCamon Executive Director, NFC Forum
  • 4. AGENDA MC: PREETI OHRI KHEMANI 4 12:30 Registration 1:00 – 1:05 Welcome | Koichi Tagawa, Chairman, NFC Forum 1:05 – 1:20 Mobility, Identity, Transport and Payment Market Overview | Preeti Ohri Khemani MIT SIG Chair, NFC Forum 1:20 – 1:40 NFC Beyond Mobile | Goh Say Yeow, Vice President, Head of Digital Security Solutions Asia Pacific, Infineon Technologies Asia Pacific Pte Ltd 1:40 – 2:00 Transport and Ticketing Trends and Outlook in Asia | Namrta Bangia, Director, Global Mass Transit 2:00 – 2:20 Evolution of Account-based Ticketing | Silvester Prakasam, Senior Advisor Fare Systems, LTA Singapore 2:20 – 2:40 An Application for Multi-Product of Public Transport in Tokyo | Satoshi Shibata, Assistant Manager, JR East 2:40 – 3:00 Break 3:00 – 3:20 Driving EMV payments in Urban Mobility Solutions | Sadiq Mohammed, Vice President, EMV and Digital Devices, Mastercard 3:20 – 3:40 The Future of Commerce – Transit | Manoj Sugathan, Senior Director, Chip, Contactless and Urban Mobility, Visa Asia Pacific 3:40 – 4:10 Show & Tell: NFC Demos | Moderated by Bjoern Scharfen, Senior Director Payment and Ticketing Product Line. Infineon Technologies 4:10 – 5:00 Panel: NFC in Payment and Transport | Moderated by Matt Bright, Retail & Payment SIG Chair, NFC Forum 5:00 – 5:15 Closing Remarks | Mike McCamon, Executive Director, NFC Forum 5:15 – 7:00 Networking Reception
  • 5. ENGAGE ● Go to https://pigeonhole.at/NFC2019 ● Enter the Q&A to submit questions  Type in your question  Add up to two tags  Ask! ● Build the NFC Word Cloud ● Share your feedback by taking our event survey 5
  • 6. PANEL: NFC IN PAYMENT AND TRANSPORT Submit your question and tag ‘Panel’: https://pigeonhole.at/NFC2019 Sadiq Mohammed Vice President EMV and Digital Devices, Mastercard Silvester Prakasam Senior Advisor Fare Systems, LTA Singapore Manoj Sugathan Head of Chip, Contactless and Urban Mobility, Visa Asia Pacific Matt Bright Retail & Payment SIG Chair, NFC Forum MODERATOR PANELISTS Bjoern Scharfen Senior Director Payment and Ticketing Product Line. Infineon Technologies
  • 7. THE NFC FORUM AT A GLANCE 7 The NFC Forum has 130+ member organizations and is the world's leading standards and advocacy association for Near Field Communication (NFC) technology.
  • 8. NFC FORUM: DRIVING NFC FORWARD ON ALL FRONTS 8 • Ensure compliance and interoperability with the NFC Forum’s standards • Develop and maintain product certification and interoperability programs • Encourage broad adoption of NFC technology in targeted vertical markets • Gather business requirements to drive work within the Technical and Compliance Committees • Engage market critical liaisons Compliance Committee Special Interest Groups Technical Committee • Creation and maintenance of technical requirements documents and specifications • Engage with NFC Forum liaison partners
  • 9. NFC FORUM CELEBRATES 15 YEARS OF SUCCESS 9 Since 2004 the NFC Forum has led the effort to expand the adoption of Near Field Communication technology around the world. In 2019 we celebrate our 15th anniversary and look forward to more NFC innovation and growth in the years to come. Visit the NFC Forum 15th Anniversary web page
  • 10. LET’S GET SOCIAL ● Throughout VISIONFC we encourage you to share your key takeaways and photos on social media ● When sharing, use hashtag #VISIONFC or #NFCFORUM 10 #VISIONFC or #NFCFORUM @nfcforum
  • 11. Preeti Ohri Khemani NFC Forum Vice Chairman & MIT SIG Chair 11 Mobility, Identity, Transport and Payment Market Overview
  • 12. What is the future of NFC technology? 15
  • 13. … is flexible, invisible and ubiquitous Internet of Things and 5G 16
  • 14. … is flexible, invisible and ubiquitous Integrated Smartphone Applications 17
  • 16. Key market trends NFC deployment is the most prevalent in transport and payment applications Increasing trend towards the usage of a mobile phone for card emulation in Transport Ticketing NFC enables smart phones to be used not only for communication purposes but also as a transaction tool NFC as a one-touch connection for transport and payment applications 19
  • 17. NFC ecosystem across a variety of applications Payment Info Sharing eTicketing Peer to Peer NFC enables new services and offers new convenience factors Different form factors SIM (UICC/eUICC) Secure Element Embedded Secure Element Dual Interface (DIF) chip with flexible antenna μSD Card NFC Tags 17 20
  • 18. Access Control Product Authentication Supply Chain Management NFC in retail Product Information Asset Tagging Object Identification 18 21
  • 19. Transport Ticketing expected to grow driven by migration to microcontrollers based solutions Source: ABI Secure Smart Cards and Embedded Secure ICs, Q3 2019 Transport microcontroller and memory market [Million USD] 2019 2024 182 211 CAGR +3% 19 22
  • 20. NFC in MaaS enables account & card based ticketing fully compliant to Open Standards The Future of MIT Limited Use Tickets For seasonal cards For multi application cards NFC mobile devices/ wearables Based on Open Standards 20 23
  • 21. Registration • Grants access to all individual services • Only completed once Journey planning • Provides list of service offering • Combines optimal use of transport modes based on selection Booking • User decides on service to purchase • MaaS operator issues necessary travel documents • MaaS operator informs service provider so they provide capacity Payment • PAYG or monthly subscription • User financial transaction and revenue sharing Journey • MaaS operator ensures service is delivered • MaaS operator provides data feed: delays, routing changes … MaaS as a process for a convenient user experience 21 24
  • 22. Today’s consumer world is … Trust and convenience drive everything Global On-demand Ubiquitous Digital 22 25
  • 23. JOIN THE MOBILITY, IDENTITY AND TRANSPORT AND RETAIL AND PAYMENT SIGS! 23
  • 24. Goh Say Yeow Vice President, Head of Digital Security Solutions Asia Pacific, Infineon Technologies Asia Pacific Pte Ltd. 24 NFC Beyond Mobile
  • 25. Goh Say Yeow Vice President, Digital Security Solutions Infineon Technologies Asia Pacific Pte Ltd Founding Member of the Sponsor Member of the - restricted -
  • 26.
  • 27. 272019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
  • 28. Info Sharing Peer to PeereTicketingPayment 282019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
  • 29. 1983 First patent related to RFID by Charles Walton 2005 Nokia 3220 2006 Watchdata SIMPpass™ launched 2010 Evolution of NFC Technology Android phone SAMSUNG NEXUS S with NFC Support released To drive mobile NFC, a dongle antenna solution was even developed to mimic the success in China 2010 2015 Apple Pay and Android Pay debut globally Google expands Support for transit cards on NFC mobile phones 2019 292019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
  • 30. 302019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
  • 31. Harmonization of standardization activities Market player alignment Infrastructure enabling Considering security aspects Customer education Precondition for NFC Success Seamless migration and convergence Customer convenience 312019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
  • 32. RF Modem Application / Baseband Processor CLF Modem  SWP chips for UICC-SE removable SE embedded SE  Card Reader Mobile Handset- Makers Payment Transport Providers Network-Operator versus The struggle to be in control 322019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
  • 33. Source: https://herow.io/apple-opens-up-nfc-api-on-ios-11/LIMITED SDK - READ-ONLY Allows simple tag reading Card emulation not open to all developers
  • 34. Bringing the Mobile Makers and Acquiring Infrastructure together Source: The Straits Times Source: todayonline.com
  • 35. 352019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
  • 37. 372019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved. In a short time…
  • 38. User Experience One of the KEY to Successful Adoption Convenience 382019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
  • 39. 392019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
  • 40. 402019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved. Beyond just Mobile Phones
  • 41. Different wearable OEMs require different solutions Contactless Cards Contactless Accessories and Connected Wearables Card Manufacturers and Device OEMs 412019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
  • 42. Key Takeaway The mobile NFC is lacking behind expectation. IoT is the next wave for NFC but will take some time. To differentiate against QR code, we need to go beyond mobile. This will build the foundation for the sustainability of NFC. 422019-11-05 restricted Copyright © Infineon Technologies AG 2019. All rights reserved.
  • 43.
  • 44. Namrta Bangia Director, Global Mass Transit 44 Transport and Ticketing Trends and Outlook in Asia
  • 45. 1 VISIONFC Transport Summit Transport and Ticketing Trends and Outlook in Asia Namrta Bangia Director Global Mass Transit November 5, 2019
  • 46. CURRENT NFC MOBILE TICKETING INDUSTRY Global Mass Transit Research has analysed existing fare payment systems in 300 cities across the world. Of these, 50 cities are in North America, 20 in Latin America, 75 in Asia Pacific, 115 in Europe and 40 in Middle East and Africa. Of the total, only 46 cities have deployed near-field communications (NFC) based mobile ticketing and 32 cities have unveiled concrete plans to deploy it in the future. 7 0 18 20 1 10 1 11 8 2 North America Latin America Asia Pacific Europe Middle East and Africa Current number of cities with NFC-based mobile ticketing in transit Number of cities with plans to deploy NFC-based mobile ticketing in transit © Global Mass Transit Research, November2019 4 6 Region-wise current and upcoming deployments of NFC-based mobile ticketing •In the last five years, transit agencies have moved from mass deployment of contactless smartcards towards the use of contactless payment technology. By 2021, smartcards, mobile ticketing and EMV cards are expected to replace paper tickets as the dominant form of ticketing. •Mobile ticketing is no longer an emerging technology posing risks. More and more transport service providers are using mobile ticketing as the initial step to launch account-based ticketing (ABT). •The penetration of smartphones and increase in the deployment of NFC devices has favoured transit agencies because the customers can now bring their own fare media and more readily engage in the advanced fare collection system. Asia Pacific and Europe leads the way in the deployment of NFC- based mobile ticketing in public transport systems.
  • 47. MARKET SIZE AND OUTLOOK NFC market size USD9.5-10 billion Segment 2017 2025 USD47-50 billion NFC chips market Contactless point of sale terminals size Smartphone connections USD2-2.5 billion USD8-10 billion 4.44 billion USD10-13 billion USD30-35 billion 6.93 billion No. of cities with NFC-based mobile ticketing 46 76 © Global Mass Transit Research, November2019 4 7
  • 48. © Global Mass Transit Research, November2019 4 8 TRENDS INFLUENCING ADOPTION OF NFC TICKETING •Earlier, transit agencies didn’t have the means and technology to capture and analyse data, and hence couldn’t take evidence-backed decisions. •Transit agencies can now conduct pilots and use Big Data analytics to determine the most feasible transit routes and type of passengers for the successful deployment of NFC mobile ticketing. •In addition, the need for Big Data is driving the deployment of NFC mobile ticketing since NFC- derived data can support public policy objectives and help drive economic opportunities. Impact of Big Data on NFC mobile ticketing in transit •MaaS drives the usage of public transport by integrating various mobility services in a single service that is more affordable and convenient than using private cars. •The growth of MaaS along with growth of open loop and account-based ticketing systems has placed smartphones at the forefront for fare payment. •MaaS offers passengers the pay-as-you-go fare payment option and may influence the adoption of NFC- based mobile ticketing as it enables passengers to avoid the hassle of buying and recharging different transit agency-specific smartcards. Impact of MaaS on NFC mobile ticketing in transit
  • 49. POTENTIAL FOR NFC MOBILE TICKETING GLOBALLY 80 91 2017 2025 61 76 2017 2025 43 71 2017 2025 70 81 2017 2025 57 77 2017 2025 • Global smartphone penetration stood at 57% in 2017 and is estimated to increase to 77% by 2025. • Smartphones will be the leading handset type in all individual regions by 2020 and in almost all individual countries by 2025. • Growth will be driven by developing nations including India, China, Pakistan and Sub-Saharan Africa. • By 2025, 61% of the global population will have mobile internet connection and 86% of the mobile phone subscribers will have internet connection. Smartphone adoption (%)* Note: Europe does not include countries belonging to Commonwealth of Independent States *-Smartphone as a percentage of total mobile connections Source: GSMA Mobile Economy 2018, Global Mass Transit Research © Global Mass Transit Research, November2019 4 9
  • 50. POTENTIAL FOR NFC MOBILE TICKETING IN ASIA PACIFIC Source: NFC Forum 424418 APAC Rest of theworld Country New smartphone connections (in million) India 208 China 72 Pakistan 36 Indonesia 26 Bangladesh 22 Rest of APAC 60 45 18 61 73 31 61 63 82 7274 55 89 89 76 83 75 83 79 91 79 100 80 60 40 20 0 2017 2025 Contribution to global new subscribers during 2017-2025 (in million) © Global Mass Transit Research, November2019 5 0 Asia Pacific is one of the largest growing telecom markets, accounting for over half of the new smartphone connections globally between 2017 and 2025. In the Asia Pacific region, India and China are the largest markets, contributing to more than half of the region’s new smartphone connections between 2017 and 2025. Except for a few countries, many of them such as India, Pakistan and the Philippines have considerable growth potential even after 2025. Key takeawaysSmartphone connections (% of mobilesubscribers)
  • 51. Contactless smartcards dominate market and high level of integration Contactless smartcards are a dominant media for transit fare payments in the region 43 out of 75 major cities have adopted an entirely integrated ticketing system across transport modes and operators Mobile ticketing being introduced Of the 75 major cities, 27 are using mobile ticketing (NFC-based and app-based) Various cities in Asia Pacific are conducting pilots for NFC-based as well as QR code-based mobile ticketing Presence of other NFC-based devices Cities such as Hong Kong, Jakarta, Kaohsiung, Seoul, Incheon and Shanghai use devices such as key chains, rings, etc. to pay fares NFC-based mobile ticketing in Asia Pacific (cities) NFC ADOPTION IN ASIA PACIFIC (1/2) Global Mass Transit Research analysed a sample of 75 cities in Asia Pacific. Of the total, NFC-based mobile ticketing is present in 18 cities. 21 55 62 31 27 Tokens Tickets Contactless smartcards Bank cards Mobile ticketing 18 cities © Global Mass Transit Research, November2019 5 1
  • 52. NFC ADOPTION IN ASIA PACIFIC (2/2) 71 81 84 76 71 74 61 51 South Asia East Asia Southeast Oceania Asia 2017 2025 Subscriber penetration (in million) Smartphone adoption rate (in %) 76 45 61 61 73 72 63 89 74 83 83 79 79 89 82 91 Asia Pacific will account for over half of new subscribers globally by 2025. In terms of smartphone adoption, four of the top seven markets globally are in Asia Pacific. 2017 2025 Cities with plans to deploy NFC-based mobile ticketing Key takeaways With the increase in the mobile subscriber base and smartphone growth, mobile ticketing is expected to take off by 2020 with several cities planning to deploy mobile ticketing. Around 21 cities have plans to introduce mobile ticketing. Recently, deployment of NFC mobile ticketing in the region has seen rapid growth. Cities such as Wuhan and Phnom Penh have recently deployed NFC technology. Countries such as Japan and South Korea have been pioneers in the deployment of NFC-based mobile ticketing in public transport. In addition, South Korean and Japanese mobile network operators (MNOs) have tied up to create cross-border NFC services to make payments for public transport and at convenience stores on a pilot basis. Sydney Ahmedabad Adelaide Victoria (state) Noida Urumqi Bangalore Chennai Kuala Lumpur Bangkok Petaling Jaya © Global Mass Transit Research, November2019 5 2 Source: GSMA, Global Mass Transit Research
  • 53. RISKS AND CHALLENGES IMPACTING FUTURE DEPLOYMENT (1/2) NFC mobile ticketing has great potential in the transit sector. The penetration rate of NFC-enabled smartphones is estimated to be around 68 percent and is expected to grow further. However, there are many limitations to NFC mobile ticketing, which are slowing down its growth. The figure below provides details about the factors reducing the overall market size of NFC mobile ticketing in transit to the potential user base and the factors reducing it to the acquired and retained user base. Potential usage tunnel © Global Mass Transit Research, November2019 53 Source: TU Delft University
  • 54. RISKS AND CHALLENGES IMPACTING FUTURE DEPLOYMENT (2/2) Transit agencies have to partner with specific mobile network operators (MNOs) or mobile wallet operators to deploy NFC mobile ticketing. These partnerships reduce the potential user base as not many passengers are interested in changing MNOs especially when alternative fare media options are available. The processing time of NFC devices is 200% higher than that of smartcards and 50% higher than that of bank cards. High processing time Need to change SIMs Less demand and popularity of NFC Despite having a good penetration rate, currently NFC technology is not very popularamong passengers.Moreover,the availabilityof other fare media options such as bankcards and smartcardsfurtherreducesthe potentialuser base. Reluctance Mobile ticketing is currently the least preferred fare payment option as compared to other available options such as smartcards and bank cards dueto lack of trust and fear of cyber fraud. Factors reducing market size Factors reducing the potential market size Battery concerns The fear of the smartphone’s battery running out after tapping into the transit system is a key impediment to the growth of NFC mobile ticketing. Diverse standards NFC mobile devices, released before the interoperable standards were issued by NFC Forum, have to be interoperable with four different standards and specifications. This removes passengers with older phones from the potential marketsize. © Global Mass Transit Research, November2019 54
  • 55. 11 ABOUT US © Global Mass Transit Research, November2019
  • 56. A monthly newsletter that has 10 distinctsections: • Features: Analytical, insightful and topical write-ups on major trends and developments • News: Latest news and developments from across the world, with sections on North America, Latin America, Asia-Pacific, Europe and Middle East & Africa • TA/TSO Focus: Profile of a leading TA/TSO operator, covering its history, present status and future plans • Policy Review: An examination of recent policy and regulatory initiatives • Spotlight: A detailed look at a specific topic or area of interest • Data & Statistics: Tables and charts with latest information • Finance: Reports on major debt, equity, project financing, M&A deals • Project Update: Current status of key projects • Company News: News on equipment and service providers • Tenders & Contracts: Key information on open tenders and contracts Monthly market intelligence report A weekly report that provides a summary of key events and developments across the world, categorised by region. Weekly newsletter Online access to current and previously published weekly newsletters and monthly reports, with fully searchable archives. www.globalmasstransit. net Website © Global Mass Transit Research, November 2019 56 BASE INFORMATION SERVICE Global Mass Transit Research is a leading provider of information and analysis on the global mass transit industry. We publish newsletters and market intelligence reports, offer multi-client and custom research, and organize thematic conferences on crucial and topical issues relevant to industry.
  • 57. Global Transit Ticketing & Fare Collection Report 2020 Europe Urban Bus Market Outlook Report 2019 1,000 Global Rail Projects Database 2019 Investment and CAPEX Plans of Transit Authorities/Agencies Report 2019-2030 Global Light Rail Projects Report 2018-2030 NFC Mobile Ticketing for Transit Report 2018 © Global Mass Transit Research, November2019 57  Provides decision makers with up-to-date and comprehensive information, analysis, and business intelligence on the global mass transit industry.  Presents the latest available data and statistics on infrastructure and capital expenditure and offers forecasts for network growth, deployment of latest technology and investment.  Includes key trends, issues, and challenges.  Offers insights into regulatory and policy developments and their impact.  Tracks major mass transit projects.  Profiles leading transit authorities/operators.  Covers specific sub-segments such as fare systems, rolling stock, signalling,etc. Multi-client research MULTI-CLIENT RESEARCH REPORTS Recent reports
  • 58. 14 LIST OF CONFERENCES Transit State of Good Repair in Washington D.C., US (2012, 2013, 2015, 2016, 2017, 2018, 2019) Transit Ticketing & Fare Collection APAC in Singapore (2016, 2017, 2018, 2019) Impact of Autonomous Vehicles on Public Transport in Palo Alto (organised with AV America in 2019) EV Charging Infrastructure 2019 in New York (being organised by our sister division Global Transmission Research) Blockchain in Transit in Netherlands (2019, 2020) Transit Ticketing & Fare Collection MENA in Dubai (upcoming in December 2019) Wireless Communications in Transit in Washington D.C., US (2016, 2017, 2018, 2019) Clean Buses in Europe in Amsterdam (2018, 2019) Clean Buses in APAC in Singapore (2018, 2019) Asset Management for Urban Rail Systems in Europe in Amsterdam, Netherlands (2017, 2019) Asset Management for Urban Rail Systems APAC in Singapore (2018, 2019) Smart Delivery of Transit Capital Investment Projects: New Starts, Small Starts and Core Capacity (2015) in Washington D.C., US Energy Efficiency in Public Transportation, Brussels, Belgium (2013) International Best Practices in Transit Infrastructure Financing in New Orleans, US (2011) ©www.globalmasstransit.ne
  • 59. OUR CLIENTS © Global Mass Transit Research, November2019 59
  • 60. © Global Mass Transit Research, November2019 60 CONTACT For further information, please contact: Namrta Bangia Global Mass Transit B-17, Qutab Institutional Area, New Delhi - 110016 M: +91 999 900 8654 E: namrta.bangia@globalmasstransit.net W: www.globalmasstransit.net Twitter: GMT_Research
  • 61. Satoshi Shibata Assistant Manager, East Japan Railway Company 61 An Application for Multi-Product of Public Transport in Tokyo
  • 62. An Application for Multi-Product of Public transport in Tokyo, ~Migration from classical public transport to the MaaS platform~ 05. 11. 2019, Singapore East Japan Railway Company (JR East) Satoshi Shibata
  • 63. Agenda • Overview of JR-East and Suica • Multi-product on one single mobile NFC device • Our future work – Mobility as a Service
  • 64. Overview of JR East 64 *Numbers are as of FY ended 31 March , 2019 $1 =110JPY The Greater Tokyo Area, said having 40 million people Network: 7,457 km No. of Trains: 12,229 /day No. of Passengers: 17.5 million /day (the largest in the world) Operating Revenue: $ 16.7 billion No. of Employees: 56,450 High-Speed Metropolitan Regional Suica in circulation: more than 70 million
  • 65. Transport Network in Tokyo 65 97 Transport Operators 2013 Train Stations
  • 66. Multi-Product on one single medium All kind of public transport products must be covered by one single medium. • One-way ticket (Regular / Children) • Commuter pass (Regular / Student / Children) • Seating service ticket on commuter trains • One-day Zone ticket (Regular / Children) • Bullet train ticket (Regular / Children) • Bus ticket, including reward program (Regular / Children) *Only “exiting fare gate” requires deduction of value. *Some products must be offered even if there is no network. 66
  • 67. Combinations for a trip including multi products 67 Commuter Pass Fare Gate Shinjuku Shibuya 157 JPY 157 JPY 198 JPY OsakiIkebukuro Commuter Pass Shinjuku Shibuya 157 JPY Osaki Combination of Commuter pass & PAYG Best rate fare collection
  • 68. What realized by NFC technology 68 Kanto Regional Transit Bullet Train Media centric FMSMedia centric FMS Kansai Regional Transit Back office centric FMS Single mobile NFC device The interoperation between media centric FMSs and back office centric FMSs has been realized. Fare Gate FMS: Fare Management System
  • 69. Our Vision “Move up 2027” 69
  • 70. What we will do in near future 70 Home Station Station Station Destination Bus Stop Primary Transportation Secondary/tertiary Transportation Car/Bicycle/Walking Commuter Shinkansen Bus/Taxi/Walking etc.. Secondary/tertiary Transportation Connecting each transport service seamlessly by using NFC is what we will do. Mobility-related ID management would be essential for MaaS. Mobility- related ID Ringo Pass: JRE’s MaaS platform smartphone app
  • 71. Summary • NFC technology has been the significant function while we developed the FMS infrastructure. • Existing infrastructure has to be considered to migrate for the MaaS concept. • Integration of mode of transportations will be done by transport- owned Identities. • JR East will support MIT SIG & NFC Forum by sharing our experience. 71
  • 72. Manoj Sugathan Head of Chip, Contactless and Urban Mobility, Visa 72 The Future of Commerce - Transit
  • 73. ©2019 Visa. All rights reserved. Visa confidential73 Future of Commerce – Transit Manoj Sugathan Head of Chip, Contactless and Urban Mobility Programs. Visa Asia Pacific
  • 74. ©2019 Visa. All rights reserved. Visa confidential74ALL BRAND NAMES AND LOGOS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS, ARE USED FOR IDENTIFICATION PURPOSES ONLY. Disclaimer Case studies, statistics, research and recommendations are provided "AS IS" and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. You should consult with your legal counsel to determine what laws and regulations may apply to your circumstances. The actual costs, savings and benefits of any recommendations or programs may vary based upon your specific business needs and program requirements. By their nature, recommendations are not guarantees of future performance or results and are subject to risks, uncertainties and assumptions that are difficult to predict or quantify. Visa is not responsible for your use of the information contained herein (including errors, omissions, inaccuracy or non-timeliness of any kind) or any assumptions or conclusions you might draw from its use. Visa makes no warranty, express or implied, and explicitly disclaims the warranties of merchantability and fitness for a particular purpose, any warranty of non-infringement of any third party's intellectual property rights. To the extent permitted by applicable law, Visa shall not be liable to a client or any third party for any damages under any theory of law, including, without limitation, any special, consequential, incidental or punitive damages, nor any damages for loss of business profits, business interruption, loss of business information, or other monetary loss, even if advised of the possibility of such damages.
  • 75. ©2019 Visa. All rights reserved. Visa confidential75 The way we live is changing By 2050, 68% of the world’s population will live in an urban environment* *2018 World Urbanization Prospects, UN
  • 76. ©2019 Visa. All rights reserved. Visa confidential76 By making transportation more efficient, cities are unlocking growth in economic output, regardless of population size Why cities matter
  • 77. ©2019 Visa. All rights reserved. Visa confidential77 Fragmented systems The mobility challenge Pressure on roads and transit Developing/aging infrastructure
  • 78. ©2019 Visa. All rights reserved. Visa confidential78 Mobility as a Service
  • 79. ©2019 Visa. All rights reserved. Visa confidential79 What’s hindering change?
  • 80. ©2019 Visa. All rights reserved. Visa confidential80 How are we solving this: Global expertize
  • 81. ©2019 Visa. All rights reserved. Visa confidential81 How are we solving this: Global frameworks
  • 82. ©2019 Visa. All rights reserved. Visa confidential82 How are we solving this: Global and regional partnerships Note: All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with Visa. Consultant Solution Provider (Headquarter in AP region)
  • 83. ©2019 Visa. All rights reserved. Visa confidential83 How are we solving this: Enhancing our approach Current state Desired future state Cities launched
  • 84. ©2019 Visa. All rights reserved. Visa confidential84 Transit Sellers Acquirers Issuers Tech Providers Passengers  Increase ridership  Improve passenger experience  Reduce operational costs  Improve operations  Increase transaction volumes  New market segment – reusable & scalable  Wider opportunity for cash displacement  Increase transaction volumes  Drive top-of-wallet preference  Opportunity for further innovation & differentiation  Increase product sales & access new markets  Gain economies of scale  Increase investment & innovation opportunities  Seamless, non- physical ticketing  Flexible, clear charging  Habituation - use of contactless that goes beyond transit: the ‘halo-effect’  Buy-in for future roll- outs How are we solving this: Developing Win-win-win-win-win for all * 2018 World Urbanization Prospects, UN
  • 85. ©2019 Visa. All rights reserved. Visa confidential85 ~50 countries where 1/3 of transaction are contactless How are we solving this: Building contactless momentum Source: Penetration across regions from VisaNet, April 201 Canada ~59% LAC ~5% Europe ~68% CEMEA ~65% Excluding the U.S., >50% contactless penetration AP ~38% *Source: Penetration across regions from VisaNet, June 2019
  • 86. | Presentation Title | Month XX, Year86 Contactless86 Visa Confidential Digital Payments using contactless technology Contactless technology is proven to be a cash-displacement tool Fast No need for PIN or signature for everyday low-tickets purchases Convenient Consumers prefer contactless cards because of its convenience Secure Same security as a chip card Innovative Stepping stone to digital transformation
  • 87. ©2019 Visa. All rights reserved. Visa confidential87 Contactless Payments Asia Pacific was always in the forefront
  • 88. ©2019 Visa. All rights reserved. Visa confidential88 How are we solving this: Customers come first
  • 89. ©2019 Visa. All rights reserved. Visa confidential89 Singapore June 2019 How are we solving this: Successful launches around the world Prague May 2019 Rio de Janeiro April 2019 New York City May 2019
  • 90. | Presentation Title | Month XX, Year90 Contactless90 Visa Confidential Leave home Pay toll Grab a coffee Lunch Board the train Back on the train Grab a snack Pick up the car Home again Park the car A day in the life of a smart city resident
  • 91. ©2019 Visa. All rights reserved. Visa confidential91 91 The future is already here... it’s just not very evenly distributed - William Gibson, author
  • 92. ©2019 Visa. All rights reserved. Visa confidential Thank You
  • 93. Panel: NFC in Payment and Transport Moderated by: Matt Bright, Retail & Payment SIG Chair, NFC Forum 93
  • 94. PANEL: NFC IN PAYMENT AND TRANSPORT Submit your question and tag ‘Panel’: https://pigeonhole.at/NFC2019 Sadiq Mohammed Vice President EMV and Digital Devices, Mastercard Silvester Prakasam Senior Advisor Fare Systems, LTA Singapore Manoj Sugathan Head of Chip, Contactless and Urban Mobility, Visa Asia Pacific Matt Bright Retail & Payment SIG Chair, NFC Forum MODERATOR PANELISTS Bjoern Scharfen Senior Director Payment and Ticketing Product Line. Infineon Technologies
  • 95. 95
  • 96. Closing Remarks VISIONFC - Payment and Transport Summit Mike McCamon - NFC Forum, Executive Director 96
  • 97. THANK YOU TO OUR SPONSOR 97
  • 98. THANK YOU TO THE R&P AND MIT SIG LEADERS FOR ORGANIZING TODAY’S VISIONFC EVENT 98 Matt Bright, R&P SIG Chair Preeti Ohri Khemani, MIT SIG Chair Patti Morin, Project Manager
  • 99. THANK YOU TO TODAY’S SPEAKERS 99 Sadiq Mohammed Vice President EMV and Digital Devices, Mastercard Satoshi Shibata Assistant Manager, JR East Manoj Sugathan Head of Chip, Contactless and Urban Mobility, Visa Asia Pacific Goh Say Yeow Vice President Head of Digital Security Solutions Asia Pacific, Infineon Technologies Matt Bright Retail & Payment SIG Chair, NFC Forum Silvester Prakasam LTA Singapore Koichi Tagawa Chairman, NFC Forum Bjoern Scharfen Head of Product Line, Infineon Technologies Preeti Ohri Khemani Mobility, Identity and Transport SIG Chair, NFC Forum
  • 100. HOW MANY PHONES AND DEVICES ARE IN THE WORLD TODAY? 100 According to Statista SMARTPHONE USERS IN THE WORLD 3.3 billion 5.13 billion According to GSMA MOBILE DEVICES USERS IN THE WORLD 35.13% 66.53%
  • 101. SIZING THE NEAR-TERM OPPORTUNITY FOR NFC 2 BILLION NFC-enabled devices in use Almost a quarter of the world’s population will have access to NFC by 2020¹. 36 BILLION IoT Devices Four for every person on the planet – will need commissioning, connection and control by 2020². >4 Billion Cards >75% are contactless High number of terminals worldwide Source 1: IHS Source 2: Gartner 101
  • 102. AN NFC-ENABLED WORLD WIDE-RANGING USER EXPERIENCES - NFC IS EVERYWHERE Access Connected Car Connected Home Smart Manu- facturing Smart Mobility Payment Marketing Graphic provided by NXP 102
  • 103. LEARN MORE ABOUT NFC 103 Visit the NFC Forum Website and LinkedIn, Twitter and Facebook
  • 104. NETWORKING RECEPTION 104 All are welcome to join the networking happy hour right after this until 7pm in the Ballroom B Foyer

Editor's Notes

  1. Today’s VISIONFC Payment and Transport Summit was made possible, in part, by the generosity of our sponsor . . .Infineon! Let me extend a special thank you from the NFC Forum to Infineon.
  2. Here is an overview of today’s speakers. As you can see, we have a distinguished group of presenters and I’d like to personally thank each and every one of them for taking the time to share their wisdom with us today.
  3. The non-profit NFC Forum is the world’s leading standards and advocacy association for NFC Technology. We have approximately 130 members worldwide both B2B and B2C. Many of which you know like these. We also have a good mix of startups and other innovative companies that you might not of heard of – yet. The NFC Forum creates the technical specifications and standards that drive NFC innovation in key areas like UX. We focus our activities in the retail, public transportation, automobile and IoT markets. See me today if you’d like to know how you can get involved in our work. The NFC Forum brings the convenience of NFC technology to life. We empower organizations to deliver secure, tap-based interactions with an intuitive, reliable experience to users around the globe. Join today!
  4. The NFC Forum is made up of the Technical Committee, Compliance Committee and Special Interest Groups; Automotive, Internet of Things, Mobility, Identity and Transport (MIT) and Retail and Payment (R&P). These groups are actively working to advance Near Field Communication technology and enhance the user experience.
  5. In 2019 we celebrate the 15 Year Anniversary of the NFC Forum and we look forward to innovation and growth in the years to come! Visit the NFC Forum 15th anniversary web page to check out pictures and videos from the last 15 years!
  6. Don’t forget to share your key takeaways from today’s VISIONFC event on social media!
  7. 1) Year after year, and it has been more than 10 years, analysts around the world predicted an explosive NFC growth
  8. It was said the the advent of Automated Fare Collection systems with growing availability of NFC Smartphones, mobile NFC would take off in an explosive manner
  9. Mobile phones has evolved from being big, to small and the trend now is back towards big, driver by the appreciation of bigger screen size As the NFC feature in smartphones penetration increases, so was the expectation of NFC to takeoff NFC RFID Charles Walton patented 1983 2019: Google offers transit cards on Google Pay in cooperation with Cubic
  10. Why is that? Let‘s take a look at a couple of challenges that held back the success of mobile NFC payments
  11. The success for any technology to be successful lies with the willingness of the user to adopt and use. Users’ experience and confidence play the two utmost key in the willingness to try and continue using the technology. To ensure this, multiple aspects has to be in place: A guiding standard for industry players to ensure interoperability Common goals of players to come to this target which leads to the cooperation of players to jointly adopt the guiding standard Availability of supporting infrastructure to allow the practice of the technology SECURITY to ensure users feel safe with the technology Education of not only the users but also at the POS (retailers/cashiers) Timely and minimal hiccups during the transition to a new technology Ease of use Let’s zoom into 3 major causes that hindered mobile NFC over the years
  12. Who is going to own it?
  13. Apple having a major market share especially with urban population where developed transportation services exist, was very careful on allowing full access to their NFC on the iPhones The lack and limited functionality of mobile NFC access hindered the experience and growth
  14. Even if all NFC mobiles are certified to the Analog 2.0 there are still issues with the existing legacy infrastructure This basically means the old readers that are not even ISO compliant exists and needs to be changed out. The cost of upgrading the older readers are one of the key reasons infrastructure lack behind the availability of mobile phone
  15. China (Alipay/WeChat Pay) start QR in late 2011, adoption rate: Globally, 4% of all consumer transactions are via QR Codes. This is according to a survey by Kleiner Perkins Caufield & Byers, Visa Inc., and GfK. While the eSE technology struggled for the defacto spot, China had a need for a payment solution QR code adoption is successful in China (goes hand in hand with the growth of WeChat and Alipay) Security is less of a concern as the model is about someone paying instead of having their wallets being deducted Due to timeliness and infrastructure maturity, QR was right there and then for the unbanked people in China. It took off like a dream and today is in the blood of the Chinese
  16. Mobile NFC in transit is growing, however the take up rate is still way below of being domineering Most reports and shared presentations indicate if one can achieve 20% of total transactions via mobile, that would already be considered successful QR took a much shorter time to achieve notable success QR is so easy to use. If you use a smart phone camera and point at the code. You should be able to decrypt the message “QR is easy to implement, but it is NOT SECURE..”
  17. Every Smartphone even white label phones is capable of reading a QR (as simple as that) . In contrary, not all smartphones come with NFC, and even if they do so they have infrastructure compatibility issues. For mobile NFC to take off, it is imperative the end user has tried it and would want to use it again Many preached about the good things about new technologies enhancing the user experience, but there were not much highlights on how a bad experience could ruin it NFC phones working well in a system is a very critical role in the future success of NFC in Transit Counting on 1 or a couple of individual strongholds to enable pockets of successful projects around the world will not drive a large scale success within a short time frame
  18. •The next big opportunity for NFC to ride on is the IOT wave, however this is another long journey before it peaks •To keep NFC in the upward momentum, we should look beyond mobile During this interim, what else IoT is the next wave What can we do beyond mobile phones today?
  19. What NFC can but QR cannot serve. Ie. QR cannot be deployed everywhere Deploy more form factors for NFC which QR cannot serve. The contactless accessories and wearables mass deployment will drive NFC infrastructure to the next level, ensuring growth and sustainability. Ready to take on the IoT wave    
  20. Mobile NFC in Transit will not happen overnight Apple could be a game changer Instead of “No Bloody Clue”, always remember, the Customer’s Experience is utmost important
  21. Not only for JR East but also NFC Forum =>MaaS
  22. “Multi product of public transport” In Japan, children under 12 years old can take public transport with half amount of regular fare. And the rule would adopt for all other kinds of our products. It makes the number of our product more than double. I missed to add the categories of “senior” and “handy-capped persons” As the result of the number of entitlements, we would have a hundred of number of products. On-line connection => Bus 200ms transaction
  23. Here is examples of what we are doing.
  24. Thanks to NFC technology Existing FMS must be integrated into MaaS concept The key for the integration must be transport-owned, mobility-related IDs JR East will keep working for support
  25. We are experiencing the next urban migration By 2050, 68% of the world’s population will live in an urban environment* The number of “megacities” (population >10 million) will grow from 33 today to 50 by 2050 We are spending more time in our daily travel People’s personal behaviour is changing A move from ownership to shared economy It’s more important now than ever that cities address the growing population and the increased pressure on infrastructure
  26. Cities are the engine of any economy – today, 23 megacities drive 10% of global growth 80% of R&D of the top 5 Silicon Valley companies are focused on solutions for urban environments By making transportation more efficient, cities are unlocking growth in economic output, regardless of population size Improving transportation systems of all cities (not just the mega ones), can have a dramatic impact on quality of life
  27. This second wave of urban migration shows the huge importance of developing infrastructure to provide urban dwellers with the resources and everyday services they need. There is already significant pressure on roads and mass transit systems across the world. Many cities are seeing congestion, overcrowding and major problems when a piece of infrastructure, however minor, fails. In cities throughout the world, transportation infrastructure is stretched to capacity, and sometimes beyond. So how can Visa help the Future City?
  28. From our research, we see 6 key challenge areas for fully integrated, customer centric future transit Just as with mass transit where Visa is in the near-unique position of being a partner to the key elements of the ecosystem, so we believe we are also for Mobility as a Service. The future for mass transit systems in cities should be an exciting one. Technology is likely to play a major role in improving the experience of seamlessly using the networks of buses, trams and subterranean railways – to make these systems something that people are able to tolerate, or even enjoy, at the best price. Visa’s Mass Transit Transaction framework has enabled fantastic change and improvement. With contactless now live in so many cities, customers want the same great experience for their whole journey – whether catching the bus, paying for parking or taking a cab. When customers are able to do this, it allows cities to have the data insights for their whole customer journey to plan their cities better. Public and private enterprise can work together, and deliver better cities for people to live in.
  29. Each transport provider has a different set of systems and operations, meaning that it is difficult to bring together payment and ticketing. Providers have to set up their own payment methods Aggregators are stitching together a messy two-stage process Sign-up and verification steps acts as a large barrier to purchase and ridership Fare enforcement can be difficult To purchase a ticket a concession must present their identification in person despite an influx of digital payment and ticketing solutions.
  30. Tap to pay is ‘business as usual’ around the world – and adoption continues to accelerate from year-to-year. Some notable highlights are displayed on the coming slides, but when you exclude the US, globally 1 in 2 transactions are done with a tap.
  31. 10 years back when Visa introduced its contactless payment solution (Visa payWave), our vision to support the smart city resident was as follows. We are happy to report that this vision is today realised around the world. Every one of these aspects shown here have come to life. In India too, we have strong implementations of most of these use cases.
  32. So where do we see opportunities for Visa to participate or facilitate in the Smart City of the future Over the last decade, a plethora of services have emerged that focus on how the consumer navigates throughout a city. These services help move people in more efficient ways and are built upon frameworks/networks that are highly adaptable. Further, many of these services will look to automation & autonomy to update existing offerings to define new consumer experiences.
  33. Today’s VISIONFC Payment and Transport Summit was made possible, in part, by the generosity of our sponsor . . .Infineon! Let me extend a special thank you from the NFC Forum to Infineon.
  34. Here is an overview of today’s speakers. As you can see, we have a distinguished group of presenters and I’d like to personally thank each and every one of them for taking the time to share their wisdom with us today.
  35. Not all smartphones have NFC – yet. But we are working on it! Mobile devices surpass smartphones, i.e. wearables, etc. the population is increasing connected and with that connection enables easier Payment and Transport. Mobile device growth is not slowing down.
  36. Users already have NFC devices in the palm of their hands. Next year, a quarter of the people on the planet – two billion people -- will have an NFC-enabled device and they probably don’t even know it. Or how to use it.   Although it is one of the “big three” consumer technologies, along with Wi-Fi and Bluetooth, it is the least understood and similtanousely one of the most proflic technologies in the world.   Approximately every second 64 NFC-enabled devices are produced. These devices are usually smartphones because NFC is standard on smartphones.
  37. Today we focused on mobility and payment. I realize that there is more than enough going on in those segments to occupy us for some time. But it would be amiss of me not to mention that NFC is truly becoming more and more pervasive every day. The NFC Forum and its members are at the front of a widescale change in the way people live, work and play. NFC is about convenience and simplification of a connected lifestyle. Our mission going forward is to enhance and grow the user experience with NFC, however it is used.
  38. I encourage you to explore our redesigned website, download a white paper, read a blog or better yet contribute a blog. We’d love to hear you!
  39. Thank you for your time and attention. It is greatly appreciated. I hope I see some of you again this summer at the Olympics here in Japan. Maybe we can meet again to assess the success of the government’s “Cashless Japan” program? I think both EMVCo and the NFC Forum have a lot to add to the discussion and a joint meeting or presentation would be a fruitful exercise. Key Takeaways: Mobile and smartphone importance and use is growing quickly every day and NFC is uniquely positioned to be a key enabler for solutions. NFC Forum and EMVCo are partners We can work together on certification, payments and beyond payment. We’d like EMVCo’s feedback on the money transfer specification.