Catch22 spotted the opportunity to bridge the gap between the most disengaged young people and the skills employers are looking for by gamifying social action. Currently in beta, initial feedback has been very positive and the charity is looking to the initiative out to thousands more young people by the end of the year.

1. Plan.Do
The Social Action App

2. Who we are

3. What we did

4. What is it?
2.1. 3.

5. Why we did it
• Efficiency
• Reach
• Profile
• Data capture
• Capacity

6. 8. User-initiated, shared decisions
7. User-initiated and directed
6. Adult-initiated, shared decisions
5. Consulted and informed
4. Assigned but informed
3. Tokenism
2. Decoration
1. Manipulation
Participation

7. Why bother?
X More stakeholders
X Challenge for developers
X More time, expense
ü Validate ideas
ü Fill-in the blanks
ü Language and tone

8. Best practice?

9. What were the challenges?
• Bringing the organisation with us
• Finding the right development agency
• Staying focused

10. What next?
8. User-initiated, shared decisions
7. User-initiated and directed
6. Adult-initiated, shared decisions
5. Consulted and informed
4. Assigned but informed
3. Tokenism
2. Decoration
1. Manipulation