This document discusses how social media and technology can be used to effectively communicate with constituents and energize get-out-the-vote efforts. It provides examples of how social media allows instant sharing of information and emphasizes measuring engagement on platforms like Facebook, Twitter, and text messaging to build support for issues. The document advises gathering intelligence on voters, merging directories, and using video and social media to invite constituents to events and identify them in order to communicate important information about budgets and votes.
11. Facebook Usage More than 350 million active users 50% of active users log on to Facebook in any given day More than 35 million users update their status each day More than 55 million status updates posted each day
16. Make your constituents part of your GOTV effort Using social media to get you to get your friends to the polls
17. Women now account for nearly 40 percent of iPhone users and more than 43 percent of BlackBerry users. Of all women, those 25 to 44 are likeliest to use smart phones, according to June ComScore figures.
18. The immediacy of social media Speaking to 13,574 people at the same time.
19. How can your district use video to build support?
20. Can you have a conference call with your community to discuss your budget?
21. January 13, 2010 10:20 AMnjsba learns that gov elect christie is holding a press conference at noon to announce his choice for education commissioner
22. NJSBAlert - Bret D. Schundler has been announced as the new Commissioner of Education in NJ. More information to follow in School Board Notes.
23. 6 months Our ability to be ready for this one moment took…
28. Request the voter history for your entire community in electronic format.
29.
30. Export your student directory information. Be sure your parents have given you permission to use this data. Add to this list, other groups directories such as PTA’s, Sports groups et al.
38. Build your list of mobile phone numbers And invite people to opt in for text messaging. Begin using your reverse 911 system for non emergency messages. Let people opt in to permit not emergency calls.
41. The final push is what matters the most Your goal is to be ready for the last 24 hours before the vote.
42. 6A:23A-5.2 Public relations and professional services; board policies; efficiency Moreover, any publication(s) distributed by the district board of education via mass mailings or other means to the district community at large within 60 days before any election in which any board member is seeking any elective office or any election relating to district operations held in the district must be submitted to the Executive County Superintendent for review prior to distribution to ensure that the public funds are being expended in a reasonable and cost-effective manner.
45. I will be happy to help you and your district make this happen eendress@njsba.org201-320-3216facebook.com/erikendresstwitter.com/erikendressLinkedin.com/in/erikdendress
Editor's Notes
Lets talk about mobile
This is not where we start
This is. The person most likely to vote yes on your budget
This is not where we start
This is. The person most likely to vote yes on your budget