Advertising - Presentation by Rodney Mayers, CRO of Proximic at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com

1. Mapping Digital Advertising Environments
Rodney Mayers
Chief Revenue Officer
June 2012

2. About Proximic
 Headquartered in Palo Alto; 20 employees
 40 customers (US, EMEA, Russia, APAC)
 Inventory Data and Insights
 Specialty: Highly granular page-level data for sell and demand-side
 Non-linguistic, non-semantic technology
 Supports English, Spanish, French, German, Portuguese, Polish,
Italian, Dutch, Nordic, Russian; Chinese in Q3 2012
 Efficient co-located cache solution for high availability, low latency,
for direct integration into customer ad decisioning layer
 Solutions: Planning, RTB, Audience Analysis, Custom Segments
Confidential to Proximic, Inc.

3. The Advertising Environment
Then Now
Easily understood
Many Ad Environments
advertising environment
Confidential to Proximic, Inc.

4. The Proximic Difference
PATTERN DYNAMIC
PROXIMITY
PROFILING
+ CATEGORY
MATCHING
= THE PROXIMIC
DIFFERENCE
 Unstructured/  Translation to  RTB Ready
Noisy content structured content
handling  International service
 Self-maintaining
 UGC Handling category net of  One platform for
350K+ Contextual, Brand
 Language Protection &
independence  Nuance, context Audience Interest
changes
continuously

5. Mapping Advertising Environments
Confidential to Proximic, Inc.

6. Page Level & User Level Maps
Brand
Safe?
Confidential to Proximic, Inc.

7. Business Model: Licensing & Usage
Contextual
Page
Brand Protection
level
Page Quality The
UI
Cube
Audience Interest
User
level
Connected Intent
Enhanced Impressions: Pay when your ad is delivered to the
impression that was analyzed by our data.
Confidential to Proximic, Inc.

8. Accurate Mapping Requires Lots of Data
400,000
350,000
300,000
250,000
Total Processed
200,000
Results
150,000
100,000
50,000
-
December January February March April May
Confidential to Proximic, Inc.

9. The Proximic Senior Management Team
 CEO Precision Demand
Chairman of  Former CEO of NielsenConnect at Nielsen Company
the Board  Former Chairman of MediaCom U.S.
Jon Mandel
 Grey Worldwide, Inc – SVP and Director of National Broadcast
 Sony - supply chain management
Founder and  Co-founded Tadoro, an electronic data interchange start-up
CEO  Various private equity and corporate investment management positions within
Philipp Pieper
Deutsche Bank and Allianz Group
 ADIFY (COO, GM)
Chief
 COX Enterprises – Various Sr. Level Positions in Corporate Development
Revenue
 Prodigy – Sales Operations & Project Management
Officer
 MBA Kellogg
Rodney Mayers
 Co-founder of AltaVista and Co-founder and CTO of Qwiki
Chief
 eBay, Head of Research
Scientist
 Carnegie Mellon University, Xerox PARC, and DEC’s Western Research
Louis Monier
 eBay (Architechture and Advanced Technology; Scalability Strategist)
VP,  TripTrace (CEO), ArcScale (CEO), Zoho (Dir, Professional Services),
Engineering Excite@Home (Sr. Project Manager), Raychem Corp.
Tom DiGrazia  BA Statistics from the UC Berkeley
 Finance and management positions at London Stock Exchange
 CFO to start ups including Trovix (sold to Monster Worldwide); Piczo (sold
CFO
to Stardoll); Lexit Financial Group, First Tuesday
Lucy Dathan  CPA at PricewaterhouseCoopers LLP
Confidential to Proximic, Inc.

10. Thank You
Rodney Mayers
Chief Revenue Officer
Proximic, Inc
451 Florence St
Palo Alto, CA 94301
m: (650) 303-3481
rodney.mayers@proximic.com

11. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

12. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors