B2B Software & Services - Productivity Tools: Company presentation by Patrick Kirchmayr, CEO & Founder of FRUX, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.

1. SALES ACCELERATION
#1 EUROPEAN
TECHNOLOGY.
Automate Business-to-Business Sales.

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. SALES REPS’ DAILY WORK
44 %
40 %
16 %Customer Interactions
Research & Preparation
General
USING FRUX
40 %
10 %
50 %
Source: Sales DNA Survey, McKinsey Analysis

4. SALES ACCELERATION TOOLS
A Fast-Growing Enterprise Software Market
MARKET SIZE ADDRESSABLE MARKET
3 M
18 M
20 M
41 M
GER-AUT-SUI
EU
US
SALES ACCELERATION
2014 - $ 12.8 bn
$2,280 per sales rep/year
2018 - $ 36 bn
$6,540 per sales rep/year
CAGR 29.5%
Companies operating in B2B

5. AI TECHNOLOGY FOR UNDERSTANDING COMPANIES
Know Your Customer
The right customer
At the right time
With a professional
conversation hook
Company Websites
Open Data
Job Portals
Customer Data
Social Media
News
1 Get Data 2 Understanding Data 3 Perfect Leads
trusted by 60+ enterprise customers

6. You give us 5-10 customers or potential customers
HOW DOES IT WORK
Self-Service or Managed Service

7. 10
20
35
60
100
0
20
40
60
80
100
120
01/2018 01/2019 06/2019 10/2019 12/2019
FRUX - STATE OF PLAY
Business Status Update
+400%
Growth 2019
€ 1.5m
Funding
∼ 4
CAC:LTV
€ 60k
MRR

8. NEXT MILESTONES
How We Automate B2B Sales.
Market & Sales
Product
Company
2020 2021
GER expansion
Test other EU countries
EU rollout
FRUX CRM Integrations
FRUX Network Analytics
FRUX automated B2B
matching platform
€ 300k MRR € 900k MRR

9. Contact
Patrick Kirchmayr
CEO & Founder
patrick.kirchmayr@frux.io
+43 676 667 48 49

10. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis