Rising Stars - Presentation by Niklas Adalberth, Founder & Deputy CEO of Klarna at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
4. Selling online is hard for merchants
Customer
Issuing bank
Payment Stack
Credit scoring
E-wallets
Tech Standard brand
Payment gateways
Fraud prevention
Acquirer
Merchant
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5. How do customers want to pay online?
Example: German Market
Source: CINT / Opinionhub 2012
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6. The Klarna Solution – separate buying and paying
1. No registration: only enter name, address and date-of-birth
2. Get the goods before you
pay
Why Is Klarna good for
merchants?
• 20% increase in converstion
rates
• Guarateed payment 3. Simple payment 14 days
• No administration later
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