Startup Stage - Advertising - Presentation by Tom Rauhe, CEO of mobalo at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.

1. Enabling
data driven location based mobile advertising
for everyone

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. photos: Cortesia, imgur, 9gag

4. Media Use
vs Media Spending (1st quarter 2016)
26
33
17
8
49
3
9
28
Print
Source: Statista, OnDevice research
Desktop/
Laptop
TV Mobile
photo: 2013, SESAME WORKSHOP

5. What we do – data driven location based
mobile advertising
Using scientific tools
Data- and Geoscientists
Statistic dynamic data layers
Geo fraud analysis
Great international reach
with traffic and data

6. Dynamic geo audience targeting
tracking during the day
At home At work Education/Touristic Shopping Leisure
in coopertion with

7. Publishers
as mobile traffic or
data enabler
Advertisers
as managed service
Agencies
as white label,
managed service,
DSP or DMP
SMBs
with self service
platform
Service
providers
with
Enterprise tool
Who we do it for

8. USPs of mobalo
Full Tech
stack
DSP and DMP
experienced
Team
avg. 14.1 years of
work experience max.
scalability
international data,
tools and traffic
device
independent
Wearables, IoT,
Smart Home, …
scientific
team and tools

9. Traction
some of our clients
Cooperations, Investors
and memberships

10. Thank you for your attention
Feel free to contact me
CEO and Co-Founder
mobalo GmbH - Stollbergstr. 22 - 80539 Munich
P: +49 89 215 451 78-1
M: +49 177 699 3030
E: tom.rauhe@mobalo.de
Tom Rauhe

11. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®