2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. 2
OUTFITTERY IS THE
EUROPEAN LEADER
FOR PERSONALIZED
FASHION SHOPPING

4. 3
DATA SCIENCE + HUMAN =
PERSONALISATION AT SCALE

5. 4
Tectonic shifts create big winners
• Successful IPO 2017
• Revenue of $1bn after only 6 years
• Leader in women’s personalized fashion in the US
Next GenerationFirst Generation

6. SHOPPING
MALLS
ONLINE
CATALAGUES
PERSONALISATION
5
Personalisation is the No. 1 trend in fashion industry
see McKinsey* study
* “The State of Fashion 2018“ by McKinsey and BusinessOfFashion

7. We are No. 1 in Europe and
we are only getting started
#1
in every market
CH
AT
SCAN
BLX
GER
UK
8
markets customers
600k

8. 7
78% brand awareness in DACH
Survey by Respondi, 2018/01 in Germany
„Do you know Outfittery?“
78%
“Which online menswear providers do you know?’
Zalando Zalon Outfittery Amazon Otto H&M Modomoto Hugo Boss
55
13
15
17
24
0,5
26
Zalando Outfittery Amazon Otto H&M Modomoto Hugo BossZalon

9. Proprietary algorithms power every step
Data Platform
Client Algorithms
Understand our clients, predict their
demands, and optimize operations.
Build robust and powerful
technologies to store, access and
compute data.
Algorithm Group Algorithm Examples
2015 2016 2017 2018
Launch
8
#Matchmaking customer - stylist
#Adapt experience
based on customer’s value and needs
#Define size of selection
dependent on customer
#Recommendation articles based
on customer’s keeping probability
#Recommendation outfits based
on customer’s keeping probability
#Recommendation complementing
articles
#Compute stock availability based on
visual similarity for re-order decisions
Styling Algorithms
Supporting our stylists with
best in class technology to deliver
best selection to customers.
Merchandise Algorithms
Mastering the science of clothing,
inventory, and complex logistics.
Total: >20 algorithms

10. Outfit data
3 Mio outfits
Article data
50 attributes for 60k articles
Premium brand
Price
Long sleeves
Low wrinkling
Aspirational style
Long back
Cotton material
Color
9
Rich data enables unprecedented data science
Customer profile
& feedback data
200 attributes for 600k customers
Financial investor
Loves sports
Confident
Looking for
inspiration
Likes Hugo Boss
Nogo: Pink Shirts
Travels weekly
Kids
Business casual
Average fashion
sense

11. 10
Combining machines & humans to provide the best service
Machine
recommendation
Human stylist
Customer

12. Data Flywheel - Data Science accelerates our advantage
11
MORE
DATA
MORE
CUSTOMERS
BETTER
SERVICE
Photo by Heng Films on Unsplash

13. 12
The more customers we add, the more efficient our service
becomes
Net Sales per stylist
2013 2014 2015 2016 2017 2018E
% CM1
% CM2
% CM3
Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018
+100
Margin development

14. 2015-Q
3
2015-Q
4
2016-Q
1
2016-Q
2
2016-Q
3
2016-Q
4
2017-Q
1
2017-Q
2
2017-Q
3
2017-Q
4
13
The more customers we add, the higher CLV becomes
6months CLV
(CM2 per customer)
x 2,3
1 6 12 18 24
2015-Q3 2015-Q4 2016-Q1 2016-Q2 2016-Q3
2016-Q4 2017-Q1 2017-Q2 2017-Q3 2017-Q4
CM2 per customer
(months after first order)

15. 14
HTTP://OUTFITTERY.CO/UNLOCK-YOUR-STYLE

16. 15
DATA SCIENCE + HUMAN =
PERSONALISATION AT SCALE

17. CONTACT
Julia Bösch
CEO & Co-Founder
julia@outfittery.com

18. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com