Introduction to PlanetSoho - Presentation by Ron Daniel, Co-Founder & CEO of PlanetSoho at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. Noah Conference, London 2013

2. PlanetSoho, Basic Facts
• Founded: 2010
• Head count: 26 people
• Location: Tel Aviv and San Francisco
• We serve today over 1,100,000 businesses
• 60% in The US, 10% in The UK.
All of them took the leap and turned their passion into their business.

3. The truth about being the first in your market

4. The only curve that goes like this from
the beginning is usually
The Learning Curve

5. We have learned SOHO are every where!
Being your own boss is the
second most common dream
among the world's adults population.
A huge immediate market:
25M business owners in the
immediate US market
A super huge potential market:
160M wannabe business
owners in the US market
A gigantic global market:
2B SOHO and wannabe
business owners worldwide

6. We found and optimized our users' pulse
Their immediate pain is invoicing and tracking, but they stay for the toolkit

7. In the last 2 years PlanetSoho:
Created a great product with over 1,100,000
registered users
Became a familiar and trusted brand with
clear market positioning, covered by many
top tier media outlets
We have also developed a proven
acquisition model and gained insight
enabling us to scale at the right moment

8. It is simple, beautiful, engaging and useful
We automate their marketing, sales, management & payment
Business contacts, Inventory, Time Tracking, Work
Estimates, Work Performed, Reporting, Legal and
Financial Toolkit and more.
Email Marketing, Web Presence, Facebook
Distribution, StoreFront, Marketplaces
Integrations and more
Invoices and collections both online and offline

9. Our engagement matrices started to look like this
wonderful J curve
Registered users and active users
1,100,000
990,000
880,000
770,000
660,000
550,000
440,000
330,000
220,000
110,000
0
12.2010
12.2011
Registered users
12.2012
Active users
6.13

10. Our multiple tests made it clear
The SOHO segment won't generate a
positive unit economics on a free
platform with premium services model

11. The solution?
Either to turn our users into a product
We don't like this idea at all!
Or
Charge them for using the service

12. Our Trial-to-Subscription model is working
•
14 days trial with Pre- entered payment information
•
$9.95/month or $99.50/year
•
New users blended CAC ~$80
•
25-30% are buying annual bundles

13. Positive unit economics
All New users' conversion metrics are on a positive trend, above plan
Among other similar SaaS companies (in our comparative analysis and
others) a 2% 'registered-to-pay' conversion rate is considered to be high.

14. In some areas opposite J curve is great :)
All New users' conversion metrics are on a positive trend, above plan

15. And it creates a surprising new market for us:
Banks use us to increase SOHO segment loyalty
•
Customer growth.
•
Customer satisfaction.
•
Customer retention and loyalty.
•
Cross sale of other bank services

16. The future
We still have 500,000,000 SOHOs to help be
successful
They all need a trusted companion

17. Thank you,
The PlanetSoho Team
Learn More: www.PlanetSoho.com /
ron@planetsoho.com or Matt.weeks@planetsoho.com