B2B & SaaS - Presentation by Alex Kayyal, Head of Salesforce Ventures Europe at the NOAH Conference Berlin 2017, Tempodrom on the 23rd of June 2017.

1. Salesforce Ventures
Investing in the Next Generation of Cloud
Innovation
Alex Kayyal
Europe Head, Salesforce Ventures
@alexkayyal

2. GET YOUR TICKET TODAY!
www.noah-conference.com
6-7
Old Billingsgate, London Tempodrom, Berlin
JUN20182-3 NOV2017
SAVE THE DATE

3. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our
Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature
market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of
our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers.
Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the
SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on
time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes
no obligation and does not intend to update these forward-looking statements.

4. Together, We’re Building a Path Forward
2009 • 2010 • 2011
2012 • 2013 • 2014
2015 • 2016 • 2017
September
2016
2011 • 2012 • 2013
2014 • 2015 • 2016
The world’s most
innovative companies
in GDP impact
by 2020
$389B
$2.39B Q1 FY18
revenue
25K employees
“Innovator of
the Decade”
IDC White Paper, sponsored by Salesforce,"The
Salesforce Economy," August 2016
2M jobs created
by 2020

5. Our Core Values
Growth
Focus on customer
success to drive
mutual growth
Equality
Respect and value a
diversity of people
Trust
Communicate openly and
deliver the highest level
of service
Innovation
Consistently deliver new
technology that lets you
innovate

6. IoT
A Smarter World
Everyone and every thing is connected
Mainframe/
Terminal
Client/
Server
Cloud
Social
Mobile
Social
Cloud
AI
100K 10M mobile phones
6B smart things
75B

7. The Age of the Customer
Connect to your customers
in a whole new way
Conversational
Service
Actionable
Analytics
Unified
CommerceIntelligent
Communities
Predictive
Marketing
Smart
AppsA Single View
of the Customer
Guided
Sales
Connected
Products

8. Intelligent Customer Success Platform
Sales Service Marketing AnalyticsCommunity Apps Commerce IoT Quip
force.com
Heroku
Component
Exchange
Data Management
Platform
CRM Data
IoT & Social
Data
Platform
Applications
AppExchange
Predictive Analytics Machine &
Deep Learning
Natural Language
Processing

9. Empowering Everyone to be a Customer Trailblazer
Three models that empower Trailblazers
Learning Model
Fun and easy way to learn
to be your best
trailhead.salesforce.com
1M+ badges completed
214+ badges available
Technology Model
Most trusted
enterprise cloud
Multitenant cloud
Fast time to value
Scalable metadata platform
Rapid customization
Business Model
Focused on
Customer Success
Subscription Model
Trusted customer advisors
Success community
MVPs
2015 S&P500 list; SEC.GOV filings; Revenue Growth calculated as difference in revenue from
2015 to 2013 for median company within S&P500 and subset of customers using Salesforce
reduction in IT cost
25%
revenue growth
25%

10. Investing in Innovation
Provide customers early access to product and
technology innovation
Insight into innovation and an early view into
emerging market opportunities
Access to new markets and geographies
Grow the ecosystem, drive strategic benefit and create shareholder value
Make impactful investments that fuel growth in
our recurring revenue base
Increase cloud adoption and accelerate
momentum of cloud technologies
Drive customer value by extending the utility of
our platform

11. Investments Across Our Product Clouds Fuels Growth
Commerce
Platform & Apps
Sales
Service
Marketing
Community
Analytics

12. Growing our Partner Ecosystem Globally
United States EMEA APAC
Wisconsin
Community Cloud
Texas
Cross Cloud
Kansas
Salesforce CPQ
Pennsylvania
Cross Cloud
Kansas
Marketing Cloud
Virginia
Public Sector
California
Marketing Cloud
New York
Financial Services /
Healthcare
Utah
Salesforce CPQ
Colorado
Sales / Analytics Cloud
UK
Cross Cloud
Netherlands
Marketing Cloud
Germany
Cross Cloud
Finland
Cross Cloud
UK
Cross Cloud
Australia
Cross Cloud
Japan
Cross Cloud
Japan
Cross Cloud
Japan
Pardot
Japan
Cross Cloud

13. 180+ Active Portfolio Companies Across 14 Countries

14. SAATCHiNVEST
Unilever
Google Ventures
Pfizer
Aviva Ventures
Liberty Global
#1 Most Active Corporate Venture Capital Investor in the UK and
#3 Globally
1
1
1
4
4
4
7
Source: CB Insights
Based on all software & internet deals globally in FY2017
Intel Capital
Google Ventures
Comcast Ventures
Qualcomm Ventures
Cisco Investments
GE Ventures
Bloomberg Beta
In-Q-Tel
Citi Ventures
1
1
3
4
5
6
6
8
10
9
Most Active CVCs Globally (FY2017)
Source: CB Insights
Global Most Active CVC Investors List (FY 2017)
NEA
Bessemer Venture Partners
Accel Partners
Khosla Ventures
Intel Capital
General Catalyst Partners
Andreesen Horowitz
Battery Ventures
Index Ventures
Most Active VCs in Enterprise Software
(FY2017)
1
2
2
4
5
5
6
7
9
8
UK Most Active CVCs (FY2017)
Source: CB Insights
Based on all software & internet deals globally in FY2017

15. $100M Fund committed to EMEA

16. acquired by
Successful Track Record of Exits
49 Acquisitions and 8 IPOs To Date
Select Acquisitions IPOs
acquired by acquired by acquired by acquired by
acquired by acquired by acquired by acquired by acquired by
acquired by
acquired by
acquired by acquired by acquired by acquired by acquired by acquired by

17. Business model
Marketing & Positioning
Product & Technology
Fundraising
Our Model Depends on Adding Value to Portfolio Companies
Access Advice Credibility
ISV Ecosystem
Salesforce Executives
Product Teams
VCs
Partners
API
Web
SUPPORT
GUIDANCE
Customers
Investors
Employees
Salesforce Executives

18. 70+ Portfolio Companies Have Taken the Pledge
Committed to bringing the 1-1-1 model to startups
Bringing Philanthropy to our Portfolio Companies
Partnerwith
Companies receive access to the expertise of the Salesforce
Foundation to help them adopt Salesforce's integrated philanthropic
1-1-1 model, leveraging one percent of the company’s product,
equity and time for social good.

19. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016
October 2016December 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by