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Smile Beauty
Today & Tomorrow
Dr Aalok Y Shukla
CEO
 @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL
Posh Spice Syndrome
Half of people in the UK don't like their smile and try to hide it
61% are affected by 'Posh Spice Syn...
More Natural Smiles vs Hollywood Veneers
Impractical Solutions
< 1% ever seek treatment
9/10 orthodontic treatments are still metal and glue
Painful & Undesirable
...
Market Size
300M
at home* - >$10B
100% of which will be
clear aligners
Only 10% of which is
clear aligners currently
12M
t...
5 billion
people globally own a mobile phone
4 billion
people own a toothbrush
A New Scalable Solution
Mobile cosmetic smile
improvement
Invisible (custom clear aligners)
Affordable (50 to 70% cheaper)...
4h of chair time over 12 months
Orthodontics Reinvented
45min screen time
How It Works
Traction
Users in
50+ Countries
PartnersAs seen in
the London Tube
Retail expansion
Available in store
at:
Selfridges, London
Printemps, Paris
KaDeWe, Berlin
De Bijenkorf, Amsterdam
Jelmoli...
Remote 3D Analysis
Dynamic Diagnosis &
Volumetric Analysis of Gums &
Teeth
Proprietary Technology:
2D to 3D Engine
Dynamic...
Smile More. Pay LessTM
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 on...
Straight Teeth Direct - NOAH19 Berlin
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Straight Teeth Direct - NOAH19 Berlin

Revolutionary Consumer Products: Company presentation by Aalok Y Shukla, Straight Teeth Direct at the NOAH Conference Berlin 2019, 13-14 June - STATION.

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Straight Teeth Direct - NOAH19 Berlin

  1. 1. Smile Beauty Today & Tomorrow Dr Aalok Y Shukla CEO
  2. 2.  @NOAHConference  @noah_conference  @noah-conference  @NOAHConference FOLLOW USONSOCIAL
  3. 3. Posh Spice Syndrome Half of people in the UK don't like their smile and try to hide it 61% are affected by 'Posh Spice Syndrome' - being wrongly considered 'miserable' because they don't smile very often. 1 in 5 felt their teeth had more of a negative effect on their confidence than their physique, hair or wrinkles. *Survey was carried out in November 2018 with 2,000 participants through OnePoll
  4. 4. More Natural Smiles vs Hollywood Veneers
  5. 5. Impractical Solutions < 1% ever seek treatment 9/10 orthodontic treatments are still metal and glue Painful & Undesirable (Brackets & Wires) Expensive (£3000+) Inconvenient (monthly visits)
  6. 6. Market Size 300M at home* - >$10B 100% of which will be clear aligners Only 10% of which is clear aligners currently 12M treatments in clinic - $3.6B *Morgan Stanley report on at home aligner market 2017
  7. 7. 5 billion people globally own a mobile phone 4 billion people own a toothbrush
  8. 8. A New Scalable Solution Mobile cosmetic smile improvement Invisible (custom clear aligners) Affordable (50 to 70% cheaper) At Home (on demand dental service)
  9. 9. 4h of chair time over 12 months Orthodontics Reinvented 45min screen time
  10. 10. How It Works
  11. 11. Traction Users in 50+ Countries PartnersAs seen in the London Tube
  12. 12. Retail expansion Available in store at: Selfridges, London Printemps, Paris KaDeWe, Berlin De Bijenkorf, Amsterdam Jelmoli, Zurich Magasin Du Nord, Copenhagen Steen & Strøm, Oslo
  13. 13. Remote 3D Analysis Dynamic Diagnosis & Volumetric Analysis of Gums & Teeth Proprietary Technology: 2D to 3D Engine Dynamic monitoring of conditions
  14. 14. Smile More. Pay LessTM
  15. 15. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 10th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE® The NOAH Advisors Core Banking Team Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Nikhil Parmar Director Olek Skwarczek Associate Lukas Schlund Analyst December 2014 October 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders October 2016 Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership December 2016 August 2017 Financial Advisor to Silver Lake Financial Advisor to EMK Capital Investment in Acquisition of a Majority Stake in by by at a valuation of $200m November 2019 July 2019 September 2018 Financial Advisor to MagicLab Financial Advisor to AU10TIX and its shareholders Financial Advisor to 10bis and its shareholders Acquisition of a 79% stake in $60m Investment in Sale of 100% in by at a valuation of ~$3 billion at a valuation of $260m by for €135m to 10Bis

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