Introduction to TouchSpin - Presentation by Sherman Sall, Founder & CEO of TouchSpin at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

1. Slots. Evolved.
We are the evolution of
free to play, social slots

2. WHAT WE DO
Category-defining F2P
casino platform
Addictive, Innovative
mechanics
Let data lead the way

3. TEXAS REELS
FAST, FUN, ADDICTIVE
Play poker in a slot machine

4. EVOLUTION OF SLOTS
7-Reel Slot Engine
• Players “sit” at same table
• Compete on SHARED reels
• Two PRIVATE reels
• 100% payout on core game
• Meta-game drives in app
purchases

5. OUR EDGE
The David and Goliath Principle
• Changing the rules of the game
• 100% data driven
• Real-time player segmentation
• Integrated virality and
purchase marketing
• Multiple business models

6. THE OPTIMIZATION CYCLE
Design + Ship
Deploy
personalized
optimizations
to improve
UX
Capture +
Analyze the
Data
Optimize the
game

7. THE TOUCHSPIN TECH
Fundamental IP
Patents Pending on “Multiplayer Slot
Machine Gaming”
New games and mechanics ready to develop
Man + Machine
Extensive team experience
Robust analytics and optimization
framework

8. A $7B OPPORTUNITY
Morgan Stanley:
Social Casino to become $7bn industry
A 173M Player Market
Engagement Features Critical
Increased per player earnings with baked in features
Crossover Potential is Large
Players convert to real money gaming
Revenues are many times higher

9. THE “95%” ARE THE KEY
The few pay for the many - the masses create value
• The 95% Marketing Channel
• Viral engine builds liquidity
• Lowers acquisition cost
• Improves ROI
• Many ways to Monetize

10. FREEMIUM SLOT APP
Slots perform in the top of the class in all major metrics.
5
10
15
20
Strategy
25
30
13. Big Fish Casino, Big Fish Games
Slots
Management/
Sim
Social Turn-based
Solitaire
Casino/Poker
Endless Runner
Card-Battle
iOS Game Sessions Per Week
16. Slotomania, Playtika LTD
20. DoubleDown Casino, DoubleDown
Interactive
21. Jackpot Party Casino –
Slots, Phantom EFX
29. Slots – Pharaoh’s Way, CERVO
MEDIA GMBH
Big Money Making Apps

11. F2P BUSINESS MODEL
Multiple Monetization Channels
• 5% of players monetize through IAP
• 95% monetize through ads, virality, packaged data
• Real Money gambling and licensing revenue
95% Ads, etc
Gambling
Licensing
5% IAP

12. BETA-TEST VALIDATION
Favorite
Feature
Most
Engaging
Biggest
Future Hook
Addictive
Feature
Poker Slot/
Mechanic
4
1
Level
Progression
29
More Levels
30
Winning/Coin
Count
27
Bonus +
Powerups
2
1
Bonus +
Powerups
24
More Bonus
Games
18
Level
Progression
27
Played Texas Reels for
1st time.
Level
Progressio
n
1
9
Winning/Coi
n Count
18
Winning/Coin
Count
16
Bonus
Games
11
1
7
Visual/Soun
d Design
14
Social/Multiplayer
11
Slots + Poker
14
Testers loved:
Graphics/A
rt
UI
1
4
Pace
6
Graphics/UI
6
Powerups
9
Help/Tutori
al
1
3
UI
6
Simplicity
4
Visual/Sound
Design
7
Sound/Mus
ic
5
Social/Multiplayer
4
Daily
PRewards
3
Simplicity
4
Social/Multi
-player
5
Poker + Slot
2
Real-money
gambling
2
SocialMultiplayer
3
Auto-play
4
Auto-play
2
Pace
2
Surveyed 100+ beta
testers
•
•
•
•
•
•
Slots + Poker
Level Progression
Bonus Games
Powerups
Increasing coinx
Social/multi-player

13. CONTACT INFORMATION
Dino Decespedes
Director of Marketing/Business Development
dino@touchspincasino.com
1-(954) 684-5538 NY
Sherman Sall
Founder/CEO
sherman@touchspincasino.com
+41 (0)78 810 07 90 Zurich