Infrastructure - Presentation by Christian Sauer, CEO of Webtrekk at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.

1. How to Reduce CPO and
Gain Back Data Ownership for Mobile + Web
Christian Sauer, CEO
Analytics / DMP / Marketing Automation

2. GET YOUR TICKET TODAY!
www.noah-conference.com
2-3
Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE

3. Webtrekk by numbers (we data)
82 Billion
Server calls Webtrekk
Processed last month25 Mio.
funding
in 2014
Countries with
Webtrekk clients
32
Years since we won our
first customer – Esprit
(who are still with us)
11
biggest German Banks
use Webtrekk
150+
Consultants and
developers dedicated
to client success
€7,8 Billion
Revenue our Ecom clients generate
on platforms we manage
745
Servers in our
infrastructure
2015
Suite recognised as global
‘New Digital Technology of the Year’
4
€ 500+
Blue Chip
Customers
1st
DACH
Premium
Analytics
Webtrekk by numbers (we data)

4. ha
Industry Leading Companies trust Webtrekk
Travel & Service
E-Commerce Multichannel Retail Financial Services
Automotive B2B & Industry
Media & Publishing
Telecommunication

5. We drive our customers profit
with easy to use solutions
Our Mission: By 2020 Webtrekk will be the
leading Mar-tech* company in Europe
Our Vision
*Mar-tech = Marketing technology

6. Important Paid Channels Become More Expensive What
to do?
Q2 2016 Global Facebook Trends

7. So?

8. today tomorrow
Channel Centric
Data Silos
Complex Reports
User Centric
Unified Data
(& Transparency)
Data Ownership
One Live Dashboard
Digital Blindness
The Paradigm Shift required

9. Who Is Using Your Data?
vs
Shows difference in numbers of
installed Java Scripts that send
realtime customer information to 3rd parties.
Your
Company
Take back
control of
app+web

10. So?
It´s All About The User

11. So?
And Their Lookalikes

12. Webtrekk Cross Device Bridge Connects Users + Devices
• Cross Device
Bridge connects
Users and Devices
probabilistic +
determnistic
• Profile Quality
increases with
consolidation of
devices
• >10 Mio. Logins
per day in beta
1 User
VS
=
4 different
Users
>70 Mio. connected Devices in our pool!

13. 96% of Your Visitors Will Churn
100%
Visitors
Web /App Checkout Purchase
4%
Buyers
Bounce Exit Abandon Exit
88% of all
visitors exit here
Additional 8% of
visitors exit here
Product Interest Basket
Loss of
Potential
Customers

14. We Reduce Dropouts in Every Step
 Retargeting
 Prospecting
 Custom
Audiences
 Personalised
Mailings
 Landing Pages
 Recos
 Newsletter
Subscriptions
 Category
Recos
 Banner
Targeting
 Exit Intent
 Basket Recos
 Abandonment
Email
 Discount
Offerings
 NPS
Recommendations
 Dormant
Campaigns
 Upsell Campaigns
100%
Web /App Product Interest Basket Checkout
 Funnel
Analysis
 Payment
 Exit Intent
Purchase
5%
Buyers
Increase
Conversion
now!

15. Zalando: In 9 Years to More Than 4 Bln Revenue
Webtrekk providing raw data for zalando datawarehouse since 2009
Webtrekk
supports market
leaders

16. Christian Sauer christian.sauer@webtrekk.com
CEO / Founder www.webtrekk.com
Amsterdam | Beijing | Berlin | Madrid | Milan | San Francisco
Thank You!

17. Manage Cost/Revenue Ratio for All Marketing Channels
Webtrekk Next Best Action Algorithm
calculates which channel to use for next contact
Increase
Marketing
Efficiency by
+30%
0,5 €
CPO
6,2 €
CPO
22,5 €
CPO
Strong Customerbase Strong New Business

18. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
24 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership