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Web 2.0 for Nonprofits: An introduction of tools and rules With information from the Case Foundation

Economy & FinanceTechnology
1 of 35
Web 2.0 for Nonprofits : An introduction to the new tools and rules Jocelyn Harmon, NPower Greater DC Region Kari Dunn, Case Foundation
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 vs. Web 2.0 Flickr Corporate Blogs Content Management Web 1.0 Web 2.0 Moving from β€˜Top-Down’ to β€˜Bottom – Up’ Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],time DoubleClick Google AdSense Ofoto Press Release Britannica Online Wikipedia Personal Websites Blogging Superbowl Ads Page Views Cost per click Wikis Taxonomy Folksonomy Differences in Customer Interaction time
What is it? ,[object Object],[object Object]
An Example
Why nonprofits (your grantees) should care ,[object Object]
Why nonprofits (your grantees) should care ,[object Object],[object Object],[object Object]
Why nonprofits (your grantees) should care ,[object Object]
Who’s online?
The Stats ,[object Object],[object Object],[object Object],[object Object]
The Stats ,[object Object],[object Object],[object Object],[object Object]
The Tools
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Charity Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Sites ,[object Object],[object Object],[object Object]
Online Video ,[object Object],[object Object]
Don’t Forget the Back End ,[object Object],[object Object]
Learn from the Best ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]
Democratizing Philanthropy - 2.0 Meyer Foundation - 01.09.08
LANDSCAPE ,[object Object],[object Object]
WHAT TO DO? ,[object Object],[object Object],[object Object],[object Object]
Make It Your Own Awardsβ„’ ,[object Object]
THE PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TIMING IS EVERYTHING ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REACHING GEN Y A Marketing Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Taken from the Cassandra Report, The Intelligence Group, CAA
REACHING REAL PEOPLE
REACHING REAL PEOPLE
Accessible Language and Tone
BY THE NUMBERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WIDGETS & WEBPAGES
The GIVING Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],β€œ Philanthropy shouldn’t be defined as a bunch of rich people writing big checks.” -Jean Case
THINK.MTV.COM ,[object Object],[object Object],[object Object]
THE NEXT 5 ,[object Object],[object Object],[object Object],[object Object]

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