Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.

1. social media with a purpose Amanda Eyer [email_address] Susie Bowie [email_address]

2. your name. your organization. your role at work. what are you doing here? intros

4. This approach to social media doesn’t work anymore.

6. What is social media? Let’s start at the beginning.

7. This guy represents the traditional online communication… He’s a talker. He talks. And he talks.… It’s all about him. BORING.

8. These two represent Web 2.0…or social media. Amy talks. Beth talks. They BOTH communicate … It’s all about an exchange. A CONVERSATION.

9. To summarize, social media is not a billboard for your nonprofit’s announcements. We’re officially begging you to join our cause on Facebook. Now be quiet.

10. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology , transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business uses.

12. Why it’s perfect for nonprofits Building relationships is what you do.

13. Guess what? You can also listen to your audiences.

24. Seven Deadly Sins David Griner Luckie & Company

25. Seven Deadly Sins of Social Media 1. Lust: Love your customers, but take it slow. 2. Gluttony: Don’t bite off more than you can chew. 3. Greed: It’s hard to shake hands while you’re reaching for someone’s wallet.

26. Seven Deadly Sins 4. Sloth: Avoid the temptation to “set it & forget it.” 5. Wrath: There are a lot of people itching for a punch in the nose, you’re not the one to do it. 6. Envy: Don’t be dissuaded by other people “doing it better than you.” 7. Pride: Stay humble, rock star.

27. American RedCross Guidelines

28. American RedCross Guidelines “ Social Media handbook meant for all Red Crossers interested in how social media can help us deliver our mission critical services. ...will familiarize you with our national social media philosophy, invite you to find, join, and participate in our national social media presence, and guide you in creating your own local social media presence.”

33. Web 2.0 Fundraising Cause Announcement from ASPCA - the American Society for the Prevention of Cruelty to Animals Hooray! Thanks to everyone who recruited and to all those who donated! Every $ and bit of awareness helps!!! We finally broke our $3,000 donations goal! Let's see how long it takes us to reach $4,000! Over 35,000 members in this cause.

34. Q: “… How much mind share will you devote comparatively to each of the following areas over the next 12 months?” 3.94 - major gifts program (48% rated this a "5") 3.88 - direct mail program (37% rated this a "5") 3.84 - website 3.70 - email fundraising 3.18 - foundation fundraising 2.89 - social media presence (12% rated this a "5") 2.04 - telemarketing program (54% rated this a "1"!!) Source: The Agitator ( www.theagitator.net ), September 2009

35. Source: Nonprofit Social Network Survey Report, April 2009 by Common Knowledge, NTEN, The Port

38. The Tools

41. Facebook Strategy Establish your brand and build relationships before you attempt to build a following. Then, build conversation and events around your brand and its fans. Once you have an established following, provide compelling, frequent updates to keep fans loyal and in-tune.

43. Page, Profile or Group?

44. Page Setup

45. Facebook Fundraising

46. Facebook Fundraising

47. Facebook Fundraising

49. Blogging Blog = short for “web log” Like an online journal

57. A micro blog: Updates in 140 characters or less. Old Q: “What am I doing right now?” New Q: “What do I have to share of value or interest to my supporters and potential supporters?”

60. Tweet. The update itself, as in “Read my tweet.” Followers. The people or organizations that receive your updates (they see your tweets on their Twitter accounts.) Following. The people or organizations you receive updates from (you see their updates when logged in to your Twitter account.) “ Re-tweet.” Re-posting something you find useful, including the original poster’s Twitter name. terminology

63. the scoop on social media

64. the scoop on social media

67. #followfriday #charitytuesday special days

68. Helpful Tools 10/15/09

69. Broadcasting Your Message by Medium 10/15/09 This is a great resource for posting pictures of venues and destination locations in an alluring fashion. Be sure to take it appropriately and take advantage of the geotargeted capabilities as you select your category tags.

70. Broadcasting Your Message w/ Flickr 10/15/09

71. Broadcasting Your Message w/ Flickr

72. Broadcasting Your Message by Medium 10/15/09 Post videos that will be engaging to viewers. Remember the title has to grab people and the tags you provide should fit the video’s content. Take advantage of the free video hosting and integrate the YouTube embedded video url on your Web site, enewsletters and other social media profiles for higher engagement.

73. Broadcasting Your Message with YouTube

74. Broadcasting Your Message by Medium 10/15/09 The value is in your networking, who you connect with and the conversations you spur. Helpful for posting jobs, sharing articles and participating in discussion groups.

76. Helpful Tools 10/15/09

77. Helpful Tools 10/15/09

78. Helpful Tools 10/15/09

79. Helpful Tools 10/15/09

80. Helpful Tools 10/15/09

81. Helpful Tools 10/15/09

82. We’ve posted awesome resources online. http://delicious.com/NonprofitResourceCenter/Web2.0 http://www.slideshare.net/NRC2635/presentation-social-media-with-a-purpose Amanda Eyer [email_address] Susie Bowie [email_address]

83. 10/15/09 May 21 www.cwcfpra.com

84. 10/15/09