The Next Tourism Generation Alliance (NTG) interviewed over 200 tourism directors, head of departments and entrepreneurs to acquire in-depth understanding and insights into the future of digital, green and social skills from the perspective of people working in the tourism industry.

1. FUTURE SKILLS NEEDS WITHIN FIVE TOURISM SUBSECTORS
NTG QUOTE REPORT IRELAND
WWW.NEXTTOURISMGENERATION.EU/RESEARCH

2. WWW.NEXTTOURISMGENERATION.EU/RESEARCH
THE NEXT TOURISM GENERATION ALLIANCE (NTG)
INTERVIEWED OVER 200 EUROPEAN TOURISM DIRECTORS,
HEAD OF DEPARTMENTS AND ENTREPRENEURS TO ACQUIRE IN-
DEPTH UNDERSTANDING AND INSIGHTS INTO THE FUTURE OF
DIGITAL, GREEN AND SOCIAL SKILLS FROM THE PERSPECTIVE
OF PEOPLE WORKING IN THE TOURISM INDUSTRY.

3. WWW.NEXTTOURISMGENERATION.EU/RESEARCH
ACCOMMODATIONS

4. A KEY GAP WAS HOW TO USE SOCIAL
MEDIA APPROPRIATELY IN A BUSINESS
CONTEXT, WHILE MANY PEOPLE
ENTERING THE INDUSTRY WERE ‘TECH
SAVVY’ THEY DO NOT NECESSARILY
KNOW HOW TO USE THESE SKILLS
APPROPRIATELY IN A PROFESSIONAL
SETTING.
NTG QUOTE REPORT IRELAND
ACCOMMODATIONS
DIGITAL SKILLS

5. NTG QUOTE REPORT IRELAND
ACCOMMODATIONS
SOCIAL SKILLS
GUESTS HAVE SO MANY INTERACTIONS WITH SO
MANY DIFFERENT PEOPLE, THEIR EXPERIENCE SHOULD
BE UNIVERSALLY POSITIVE.

6. NTG QUOTE REPORT IRELAND
ACCOMMODATIONS
GREEN SKILLS
EMPLOYEES NEED SOME KNOWLEDGE OF HOW TO
COUNTERACT ENVIRONMENTAL ISSUES, FROM A VERY BASIC
LEVEL OF THINKING ABOUT IT THE WHOLE WAY THROUGH THE
ORGANIZATION.

7. WWW.NEXTTOURISMGENERATION.EU/RESEARCH
TRAVEL AGENCIES AND TOUR OPERATORS

8. AND THAT IS THE THING THAT SPRINGS
OUT, SOME PEOPLE ARE VERY CLEVER
(WITH DIGITAL MEDIA), SOME SMALL
BUSINESSES ARE VERY CLEVER IN
USING IT, AND VERY CLEVERLY EVEN
MORE SO THAN THE BIGGER ONES
WHO TEND TO JUST YOU KNOW PUT A
FEW ADS ON AND GO WITH THAT.
NTG QUOTE REPORT IRELAND
TRAVEL AGENCIES AND TOUR OPERATORS
DIGITAL SKILLS

9. NTG QUOTE REPORT IRELAND
TRAVEL AGENCIES AND TOUR OPERATORS
SOCIAL SKILLS
EMPLOYEES NEED TO HAVE THEIR OWN TRAVEL
EXPERIENCE, IT HELPS THEM PROVIDE BETTER,
MORE CREDIBLE, CUSTOMER SERVICE. THEY
NEED TO HAVE TRAVELLED.

10. NTG QUOTE REPORT IRELAND
TRAVEL AGENCIES AND TOUR OPERATORS
GREEN SKILLS
‘GREEN’ IS CONSIDERED TO BE ‘A BIG ISSUE FOR
US TOUR OPERATORS’; THERE IS A NEED TO BE
CONSISTENT WITH THE PERCEPTION OF IRELAND
AS GREEN.

11. WWW.NEXTTOURISMGENERATION.EU/RESEARCH
FOOD AND BEVERAGE OPERATIONS

12. YOU NEED TO INVEST IN TIME
IN LEADING FOR DIGITAL
SKILLS, FROM THE BASIC
EMAILS TO MANAGING A
CALENDAR TO HOW YOU
COMMUNICATE WITH
PEOPLE THROUGH SOCIAL
MEDIA.
NTG QUOTE REPORT IRELAND
FOOD & BEVERAGE OPERATIONS
DIGITAL SKILLS

13. NTG QUOTE REPORT IRELAND
FOOD & BEVERAGE OPERATIONS
SOCIAL SKILLS
PEOPLE INTERACTION IS REALLY
IMPORTANT, PEOPLE BUY INTO PEOPLE, NOT
INTO THE PRODUCT.

14. NTG QUOTE REPORT IRELAND
FOOD & BEVERAGE OPERATIONS
GREEN SKILLS
THE FOOD AND BEVERAGE SECTOR IS A VERY
COSTLY SECTOR TO RUN AND A LOT OF WASTE CAN
BE GENERATED AND THAT’S WHERE THE BIG FOCUS IS
NOW AND IT WILL BE GETTING BIGGER IN THE FUTURE.

15. WWW.NEXTTOURISMGENERATION.EU/RESEARCH
VISITOR ATTRACTIONS

16. ANALYTICS, WITH
REGARDS TO BREAKING
TICKETS DOWN,
BREAKING CUSTOMERS
DOWN AND BEING ABLE
TO FILTER ALL THAT
INFORMATION.
NTG QUOTE REPORT IRELAND
VISITOR ATTRACTIONS
DIGITAL SKILLS

17. WE ARE MOVING AWAY FROM THIS IDEA OF
MUSEUMS BEING A PLACE OF LECTURE. WE WANT
THEM TO BE TALKED AND ENGAGE IN
CONVERSATION.
NTG QUOTE REPORT IRELAND
VISITOR ATTRACTIONS
SOCIAL SKILLS

18. NTG QUOTE REPORT IRELAND
VISITOR ATTRACTIONS
GREEN SKILLS
WE ARE FOCUSED ON SUSTAINABILITY AND BEING
ENVIRONMENTALLY FRIENDLY, THAT IS ONE OF OUR
CORE CONCEPTS OF THE COMPANY, WE TRY TO
REDUCE OUR WASTE.

19. WWW.NEXTTOURISMGENERATION.EU/RESEARCH
DESTINATION MANAGEMENT

20. WHAT NEW SKILLS DO WE
NEED TO BRING IN?
ANALYTICS, BECAUSE WE
NEED THE INSIDE DATA TO
INFORM HOW WE ARE GOING
TO MOVE FORWARD.
NTG QUOTE REPORT IRELAND
DESTINATION MANAGEMENT
DIGITAL SKILLS

21. NTG QUOTE REPORT IRELAND
DESTINATION MANAGEMENT
SOCIAL SKILLS
TOURISM IS A PERSONAL BUSINESS; YOU HAVE TO
RELATE TO INDIVIDUAL CLIENTS AND THEY TRUST
YOU TO DELIVER A PRODUCT [SO] GOOD CUSTOMER
RELATION SKILLS ARE ESSENTIAL.

22. NTG QUOTE REPORT IRELAND
DESTINATION MANAGEMENT
GREEN SKILLS
VISITORS LIKE TO SEE THAT EVERYBODY YOU KNOW
ESPECIALLY IN THE HOSPITALITY INDUSTRY PLAYING THEIR
PART IN THIS WHOLE MOVE TOWARDS THE ZERO EMISSIONS,
LOW CARBON FOOTPRINT, SUSTAINABILITY.

23. NTG QUOTE REPORT IRELAND
WWW.NEXTTOURISMGENERATION.EU/RESEARCH
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