CES has been a bellwether of technology trends for five decades. This year, the world’s largest technology tradeshow showcased the latest advances of the greatest computing challenge of all time — artificial intelligence. NVIDIA Founder and CEO Jen-Hsun Huang kicked off the 50th anniversary event with his unique perspective on AI and a series of announcements across the gaming, smart home and automotive industries. This presentation is a summary of the keynote with a sampling of the resulting press coverage.

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“ NVIDIA carried itself like a company that knows it has entered its golden age. The flurry of
keynote address announcements made by CEO Jen-Hsun Huang to a large and approving audience
showed that the company remains focused on heading off its many rivals by building upon the
product lines and technology initiatives that served it so well in 2016.”
—The Street

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“ Jen-Hsun Huang, the godfather of AI,
rocked Las Vegas with his 2017 CES
preshow keynote speech, and is emerging
to be the world’s first AI giant.”
— DeepTech
“ NVIDIA is at the intersection of key, changing
dynamics in the tech industry, notably AI and
deep learning and their respective roles in
pushing home entertainment and in fueling
next-generation autonomous vehicles.”
— USA Today
Our work at NVIDIA centers on a computing
model focused on visual and AI computing.
Built on top of the GPU that we pioneered,
this computing model can solve problems
that normal computing simply can’t.

4. “ NVIDIA is looking to level the playing field at
CES 2017, opening the floodgate for budget
gamers by finally officially offering laptop
support with GTX 1050 and 1050 Ti cards.”
— TechRadar
PC gaming is thriving and GeForce is
PC gaming. For the fast-growing market of
gaming notebooks, we launched GeForce
GTX 1050, which was adopted in a record
30 designs. We also added to our lineup of
60 G-SYNC monitors and laptops with the
world’s first 4K HDR G-SYNC monitors.
“ NVIDIA’s first HDR G-SYNC monitors are
basically the holy grail of PC displays”
— PC World

5. “ Thanks to NVIDIA, you’ll soon be able to stream tons of games to
Facebook Live… which could help make Facebook Live a bona fide
platform for esports and friendly game streaming… this is the most
robust gaming option to come to the platform yet.”
— Gizmodo
To fuel gaming as a social medium, we
announced that the GeForce Experience
application will connect directly to
Facebook’s 1.8 billion monthly active
users. We showcased the technology with
never-before-seen gameplay from Mass
Effect: Andromeda.

6. “ Being able to play The Witcher 3 on such an
underpowered (MacBook Air) system is
intriguing enough, but I was also surprised by
how well it ran. It looked as if I was playing
the game in 1080p with ‘Ultra’-quality
settings locally, and not streamed from some
super-powered server.”
— Engadget
We estimate that there are 1 billion new
or infrequent gamers whose PCs are not
ready for today’s games. To serve this
large market, we announced that the
GeForce NOW game streaming service is
now available for Macs and PCs.
“ If you have a solid internet connection,
you could play all of the hottest current
titles on your six-year-old laptop or
whatever.”
— PC World

7. “ NVIDIA’s New SHIELD Just Became the Best
Streaming Box You Can Buy”
— BGR
“ NVIDIA SHIELD runs circles around the Apple
TV and Roku Ultra when it comes to its
capabilities.”
— Tom’s Guide
With the addition of Amazon Video in
4K HDR, the new SHIELD offers the largest,
most open catalog of media in stunning
4K — also supporting Netflix, YouTube and
Google Play Movies. SHIELD, which boasts
more than 1,000 games, is also the first
Android device to integrate Steam.
“ SHIELD leaves other streamers in
the dust.”
— PC Gamer

8. “ Roll the SHIELD TV and SPOT together, and NVIDIA is
packing a powerful punch in the connected home.”
— Fox Business
“ It’s a high-end entertainment and smart home hub
that has the potential to make your life easier,
especially when paired with the upcoming SPOT.”
— Tom’s Guide
We also advanced SHIELD to bring AI into
the home. SHIELD will now support Google
Assistant hands-free as well as
SmartThings — turning it into a smart
home hub that can connect to hundreds of
devices. And SPOT, an AI mic, extends
intelligent control throughout the house.

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“ CEO Jen-Hsun Huang announced his company’s
plan to turn your car into ‘your most personal
robot.’ Specifically, NVIDIA announced the
company's AI car supercomputer, Xavier —
an auto-grade, 512-core Volta GPU and AI
platform that’s capable of learning how to drive
by watching a human driver.”
— Engadget
Autonomous vehicles hold enormous
promise to modernize the $10 trillion
transportation system, but they require an
enormous amount of AI computing power.
Our AI car supercomputer, Xavier, can
reach 30 trillion operations per second of
deep learning in just 30 watts.

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“ It is a fully realized, near-fully automated self-driving car that works today. And as unnerving and
as foreign as it is to be driven around in BB8, there’s no doubt in my mind that this is the future
of driving — and it’s coming far sooner than you might think.”
— Ars Technica

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“ NVIDIA’s Self-Driving Cars will Help You Drive
Better, Too”
— The Verge
With AI Co-Pilot, even if the car’s not
driving for you, it can be looking out for
you — alerting you to dangerous situations
on the road as well as recognizing your
identity, knowing where you’re looking and
reading your lips to understand your
commands in noisy situations.
ANNOUNCING AI CO-PILOT
“ NVIDIA Built an AI Backseat Driver for its
New AI Car Platform”
— Engadget

12. At CES, we announced a series of new
partnerships to build out our platform and
accelerate the race to self-driving cars.
With long-time partner Audi, we
announced that we’ll achieve Level 4
autonomous driving in production cars no
later than 2020. We also announced that
cars from Mercedes-Benz will incorporate
products built with NVIDIA within a year.
Bosch and ZF, the No. 1 and No. 5 tier 1
auto suppliers, respectively, have adopted
the DRIVE PX car computer. And we added
ZENRIN and HERE to our recent
announcements of Baidu and TomTom for
HD mapping.
“ NVIDIA is Helping Mercedes Build Artificially
Intelligent Cars Too”
— Engadget
“ Driverless Cars Need Smarter Brains,
so ZF and NVIDIA Created ProAI”
— Digital Trends
“ Audi is Using NVIDIA Tech to Bring Self-Driving
Cars to Market by 2020”
— Fortune
“ NVIDIA has also lined up auto tech supplier
Bosch to adopt the NVIDIA computing
platform for autonomous vehicles.”
— USA Today
“ NVIDIA Working with Digital Mapmakers
HERE and ZENRIN”
— CNET

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“Microsoft, Intel Era at CES Gives
Way to Rising Star NVIDIA”
— The Seattle Times
“NVIDIA CEO Rocks CES Crowd
with GPU, AI”
— EE Times
“How Amazon and NVIDIA
Won CES This Year”
— TechCrunch
“NVIDIA’s Huang Slays CES 2017 Keynote, Demonstrating
Execution In Growth Markets And Technologies”
— Forbes
“Top Takeaways from CES 2017: NVIDIA Struts Its
Stuff while Intel and Samsung Look for Growth”
— The Street