Mobile commerce

Agenda

 Mobile commerce

 Benefits

 Limitations

 Success factors

NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 2

Mobile commerce

Mobile commerce (m-commerce) is the buying and selling of goods and services
through wireless handheld devices such as cellular phones and personal digital
assistants.

 Creates opportunity to deliver new services to
existing customers and to attract new ones

 Allows direct access to information while on the
move

 Can be done via the Internet, private
communication lines, smart cards, etc.


Why mobile commerce?

During 2011 Christmas, online retailers stepped-up their mobile commerce promotions
resulting in a significant increase in mobile traffic and mobile sales.

As reported by IBM, of all the traffic to online retail sites on Christmas Day,
18.3% came from mobile devices, which is about 10% higher than last year.

According to research projections, mobile commerce will cross $30 billion by
2016, growing at a 40% compound rate, in U.S. alone.

Globally, consumers are likely to spend $119 billion by 2015 through their
mobile phones, which will account for 8% of all e-commerce activity, according
to ABI Research.


Benefits of mobile commerce

Ubiquity

Convenience Accessibility

BENEFITS

Personalization Localization

Security


Mobile commerce: Beyond e-commerce

Mobile commerce has gone beyond e-commerce in a lot of ways:
 Interaction to a wider audience in a more personalised way
 Opportunity to connect information with objects in a more direct way
 Massive adoption globally
 Potential to bridge the digital divide
 Allow organisations and individuals to reach out to one another more easily


Limitations

• Small size of mobile devices
Usability • Limited storage capacity
Problem

• Screen size of a mobile device is very limited
• Limits the viewing capacity of the user
Screens Size

• Memory & Processing power
Technology • Speed, Cost & Accessibility
Constraints


Success factors

• Understanding how this technology fits with the
Innovative Business Models existing business models or provokes new ones

• Global platform where service providers can launch
Consumer Adoption their services to mobile devices based on a system
that is trusted by consumers

• Availability of certain technologies like high quality
Technology Availability information display, high speed, etc are vital to the
success of m-commerce

• Interoperable systems are essential to mass
Interoperable Systems adoption of mobile commerce


Future of mobile commerce

Following are the key factors to be addressed in order to accelerate mobile commerce
growth:

Optimizing
sites
Consumer trust &
education

Accessibility to
secure payment
infrastructure
Readiness of service
providers to adopt m-
commerce

Availability of 3G
enabled mobile
phones

With the increasing acceptance globally, it won’t be long before mobile commerce
becomes as big as e-commerce

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Website: www.nvish.com │ E-Mail: info@nvish.com │ Fax : (+1)-866-583-9527

Mobile commerce

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