What do high performing Product Management teams do right? SiriusDecisions has conducted research into highly successful organizations, looked at the data, and identified the key characteristics that separate the top performers from everyone else. Jeff Lash, VP and Group Director, Product Management at SiriusDecisions and recognized product management leader, will cover the four key factors uncovered in the data that drive successful product management organizations and describe some problems that a company may see when these are not done well. You'll leave with specific, practical tips you can start to implement immediately to improve your product management team's performance in these areas.

1. Product Management Excellence: Data-Driven
Insights into High Performance
With:
Jeff Lash
Moderated by:
Hannah Flynn

2. SiriusDecisions is a research and advisory company focused on ensuring
that product, marketing and sales leaders can drive intelligent growth for
their b-to-b organizations. Their research and advisory services form the
core of SiriusDecisions’ business. Companies that leverage SiriusDecisions'
research and advice grow 12-15X faster, and are 34 percent more profitable.

3. About Jeff Lash
Jeff Lash is VP and Group Director, Product Management at SiriusDecisions, where he advises b-to-b product
management teams on how to implement best practices and elevate the abilities and expertise of their teams to
drive measurable and repeatable product success and business growth. He has 15+ years experience in product
management, product marketing, user experience and product development. Jeff is a frequent presenter at
product management conferences and ProductCamps, and also writes the popular How To Be a Good Product
Manager blog and dispenses product management wisdom (and humor) 240 characters at the time on Twitter as
@jefflash.
About Hannah Flynn
Hannah attended The University of Chicago, where she majored in Environmental Studies with a concentration in
Economics and Policy. She now works with Aggregage on social media strategy and webinar production on sites
such as Product Management Today, B2B Marketing Zone, and Customer Experience Update.

4. © 2019SiriusDecisions.AllRightsReserved
Product Management Excellence: Data-Driven
Insights into High Performance

5. 5 © 2019SiriusDecisions.AllRights Reserved@siriusdecisions @jefflash
Executive Summary
• Key issues
• Effectiveproduct managementisacriticalfactorin acceleratinggrowth,though
many organizations admit theyarefar from optimal in this area
• World-classproductmanagementrequires acombination of factorsrelated to
understanding needs,product investment, processand role clarity
• SiriusDecisionshasidentified the keyelements that createacultureof product
managementexcellencethat candrive intelligent growth
• What you will walk awaywith
• Anunderstanding of the factorsthat drive productmanagement excellence
• Insightinto key models and bestpracticesthat cansupport aculture of excellence
• Near-, mid- and long-term actionsto taketo improve product management

6. @siriusdecisions @jefflash 6 © 2019SiriusDecisions.AllRights Reserved
Four Areas of Best Practice Correlate With Excellence
SiriusPerspective: SiriusDecisions’ analysis determined that high-performing product management
organizations are more likely to exhibit key characteristics in four specific areas.
Customer and
Needs Focus
Disciplined
Product
Investment
Spending
Robust Product
Lifecycle Process
Product
Management
Functional Roles
and Development

7. 7 © 2019SiriusDecisions.AllRights Reserved@siriusdecisions @jefflash
Todownload the fulle-book
Product Management Excellence:
The SiriusDecisions 2019 Playbook
containing the findings from the research
and much more, go to:
https://intelligentgrowth.siriusdecisions.com/product-management-leader/product-management-excellence-e-book

8. © 2019SiriusDecisions.AllRightsReserved