5. Why do we help?
Empathy and Altruism
6. Social Norms:
Two basic social norms are common in
1) Norm of reciprocity
2) Norm of social responsibility
7. Norm of Reciprocity:
Social rule that we are obligated to
help those who help us.
“if you don’t go somebody’s funeral, they
won’t come to yours” (yogi Berra)
(e.g. if we help someone, he / she
will help in return)
8. Norm of social responsibility
Social rule that we should help
those who depend on us.
(e.g. parents care for their
children, teachers guide student)
9. Social Exchange:
Social exchange theory :
The theory that social relationships are best
understood by people’s desire to maximize their
benefits and minimize their cost.
To obtain recognition and positive feedback at low cost
“man do not value a good deed unless it brings a
(Ovid, Epistulae ex ponto)