Assignment Of The comparison between two advertisement of same products two different companies .we took Nike and New balance print media and commercial for the comparison which data we didn't own.

1. University OfDevelopment Alternative
80. satmosjid Road, Dhanmondi Dhaka
Bachelor of Business administration
ASSIGNMENT No. 2
Assignment Title The comparison between two advertisement
of same products two different companies
Course Title Marketing Communication
Submitted By:
Nafiskhandoker 47thMBA
Mojaffarhossain MBA
KhorshedAlam EMBA
Maunchowdhuri MBA
SubmittedTo:
Farah Tabassum – senior lecturer Of UODA BBA
faculty

2. Submission Date: 12-1-2019
Acknowledgement
In performing our assignment, we had to take the help and guideline of
Some respected persons, who deserve our greatest gratitude. The
completion of this assignment gives us much Pleasure. We would like to
show our gratitude Mrs.Farah Tabassum ,Senior lecturer,
University Of Development Alternative giving us a good guideline for
assignment throughout numerous consultations. We would also like to
expand our deepest gratitude to all those who have directly and
indirectly guided us in writing this assignment.

3. Executive summary
Advertising is a one-way communication whose purposeis to inform potential
customers about products and services and how to obtain them. Promotion
involves disseminating information about a product, productline, brand, or
company. It is one of the four key aspects of the marketing mix. Advertising may
be one form of promotion.
Advertising includes messages that your company pays for, delivers through a
mass medium and uses to persuade consumers. The three general ad objectives are
to inform, to persuade and to remind customers. Within these broad goals,
companies normally have more specific, quantified objectives, as well
In our report we showed two different company’s one is “Nike”and other is” new
balance “same product advertising comparison. That will help us to identify which
company’s advertisement will be more effective, which ones slogan, appeal is
more powerful and we will show our findings toward the comparison of the
advertisement. That will help us to set the recommendation and reach the
conclusion.

4. Introduction
Advertising is any paid form of non-personal presentation & promotion of ideas, goods, or
services by an identified sponsor. Advertising is any communication, usually paid-for,
specifically intended to inform and/or influence one or more people.
Advertisement is a notice or announcement in a public medium promoting a product, service, or
event or publicizing a job vacancy.
Since the main purpose of advertising is to create and sustain demand for products or services and
expand the market, the prospective buyers automatically become interested to buy such products and
services.

5. Types of advertising
 Newspaper. Newspaper advertising can promote your business to a wide range of customers. ...
 Magazine. Advertising in a specialist magazine can reach your target market quickly and easily.
...
 Radio. ...
 Television. ...
 Directories. ...
 Outdoor and transit. ...
 Direct mail catalogues and leaflets. ...
 Online.
GOALS AND OBJECTIVES OF
ADVERTISING
Various goals and objectives are engaged in advertising. These goals and objectives can either be
short-term or long-term. Short term goals and objectives focus on the ad copy. Long-
term objectives and goals focus on the desired effects of advertising.

6. Why is advertising so important?
Why Advertising Is Important In Today's Economy. ... Advertising is important for every aspect
of a business. It plays an imperative role for both manufacturers and
consumers. Advertising is important for the business on the whole as it lets the business gain
more customers, thereby increasing business turnaround.
Company Profile
Nike

7. NIKE, Inc., incorporated on September 8, 1969, is engaged in the design, development,
marketing and selling of athletic footwear, apparel, equipment, accessories and services. The
Company's operating segments include North America, Western Europe, Central & Eastern
Europe, Greater China, Japan and Emerging Markets. The Company's portfolio brands include
the NIKE Brand, Jordan Brand, Hurley and Converse. The Company sells its products to retail
accounts, through its retail stores and Internet Websites, and through a mix of independent
distributors and licensees across the world. The Company's products are manufactured by
independent contractors.
As of May 31, 2016, the Company focused its NIKE brand product offerings in nine categories:
Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Men's Training, Women's
Training, Action Sports, Sportswear (its sports-inspired lifestyle products) and Golf. Men's
Training includes its baseball and American football product offerings. The Company also
markets products designed for kids, as well as for other athletic and recreational uses, such as
cricket, lacrosse, tennis, volleyball, wrestling, walking and outdoor activities. The Company's
athletic footwear products are designed primarily for specific athletic use. Its products are also
worn for casual or leisure purposes. The Company also sells sports apparel. The Company also
markets apparel with licensed college and professional team and league logos.
The Company sells a range of performance equipment and accessories under the NIKE Brand
name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves,
Protective equipment, golf clubs and other equipment designed for sports activities. The
Company also sells a range of plastic products to other manufacturers through its subsidiary;
NIKE IHM, Inc. NIKE IHM, Inc. manufactures Air-Sole cushioning components at the
Company-owned facilities located near Beaverton, Oregon and in St. Charles, Missouri. The
Company's Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel
and accessories focused on basketball using the Jumpman trademark. The Company's Hurley
brand designs and distributes a range of action sports and youth lifestyle apparel and accessories
under the Hurley trademark. The Company's brand, Converse, designs, distributes and licenses
casual sneakers, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star,

8. Star Chevron and Jack Purcell trademarks. Converse Direct to Consumer operations include e-
commerce business.
The Company competes with adidas, ASICS, Li Ning, lululemon athletica, Puma, V.F.
Corporation and Under Armour.
NewBalance
New Balance Athletics, Inc. (NB), best known as simply New Balance, is an
American multinational corporation based in the Boston, Massachusetts area. The company was
founded in 1906 as the "New Balance Arch Support Company" and is one of the world's major
sports footwear manufacturers.
New Balance maintains a manufacturing presence in the United States, as well as in the United
Kingdom for the European market, where they produce some of their most popular models such
as the 990 model—in contrast to its competitors, which often manufacture exclusively outside
the USA and Europe. As a result, New Balance shoes tend to be more expensive than those of
many other manufacturers. To offset this pricing difference, New Balance claims to differentiate
their products with technical features, such as blended gel inserts, heel counters and a greater
selection of sizes, particularly for very narrow or very wide widths. The company has made total
profits of approximately $69 billion since 1992.

9. In 1906, New Balance began as a humble one-man operation founded on the belief that “we were
born to move,” and has since grown into an international corporation, selling footwear and
apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has
always been to support the performance of athletes, and with an unparalleled focus on quality
and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often
driven by hype.
Finding Analysis

10. For the comparisonpurpose we choose nike-just do it cristiano vs Rafael
Nadal) and New Balance joe root("The moment you think you've made it, you're
finished") commercials and print media as shown below –
We took comparison data both from commercial ad print media.
Appeals
Nike –Endorsement appeal & Humor.
New Balance – Endorsement & Motivational/inspirational.
Copy Writing or Advertisement copy

11. Nike – in print media we can see the two great Athletes Cristiano Ronaldo and
rafael Nadal holding the caseof shoes of Marcurial shoes from nike .
Slogan – nike sign itself represt the slogan “just do it”
Headline – Marcurial
Illustration – nike sign
In the commercial we can see that the two great sports man form two side face
each other its one kind of fun to watch for their follower that can be easily
remembered.
New Balance – in print media we can see the englads cricketer joe rootwith the
logo of new balance.
Slogan - “Ad slogan My future self
Company slogan - "Fearlessly Independent”
Illustration – The logo of new balance and joe root picture , Bat ,pad jersy with Nb logo
In the commercial we can see the joe root telling his story Entitled “The moment you think
you’ve made it, you’re finished”, the film explores the psyche of an athlete at the pinnacle of
his career. Does he take his foot off the pedal or does he carry on climbing? For Joe Root, who
was made England Cricket Test captain earlier this year, he knows better than many how that
feels. This film is his personal message to his future self to keep pushing further and to never get
too comfortable. This is motivational story.
Comparision
Both commercials is Endorsement Advertisement appeal athletes are endorsing product with
their popularity .But they also attached with Humor & motivational appeal which create the
differences with the two commercials. We think nikes commercials is well made because with
the celebrity athletes they attached fun humor with the product description, that will result it will
more effective to reach the targets.
In the New balance commercial we saw the story of joe root future motivation or plan its an
inspirational story for the follower, where joe overcoming from tension for enemies ,if the
product sign shown higlightly as like New born sign in in the bat ,pad it will more clear to see
the company sponsoring or joe Shoes are from is is New balance that help him to be him or
outcome from the pain /tension .

12. So we find the Nikes More effective.
Recommendation and Conclusion
Fortunately, Nike’s depiction of cross-sports superstars is an original creation, complete with
visual and literary elements that make this an artistic and commercial success.
But is this the greatest commercial in tennis history?
It’s a fascinating analysis, capped by the ultimate duel for tennis commercial supremacy versus
reigning tennis commercial champion Roger Federer. We should recommend if there added tenis
shoes or product it would be more effective in reach to the targets audience ,One commercial two
two benefits .
Advertising and Promotions play a key role in the marketing communications. It is essential that
this process is carried out as per the marketing budget assigned to this program. This will help in
enhancing the revenues and profitability in the business. Business requires an integrated plan to
be developed for the marketing and advertising that will make sure that the product and the
services that the company has been selling become a brand and develop their reputation in the
market. It is essential that we have to find out the performance of the IMC plan that the company
has made so that improvisations are brought about on regular intervals. It has to be taken on
priority as targeted customers have to be satisfied in terms of the products and services that the
company has been offering to its customers in the market.