1. PERSONAL BRAND EXPLORATION
Naji Gray
Project & Portfolio I: Week 1
Oct 28, 2021

2. IDENTITY
My name is Naji Olajuwon
Yesmyn Gray, and I am
from Chicago, Illinois. My
goal is to be in the sports
industry, I see myself
doing multiple things
such as write blogs, be
on the camera, or even
be behind the camera. I
am a very dedicated
person and face adversity
with my head held high. I
love working with people
and gaining information
from them as well. I have
no problem leading or
taking orders. I have a
good personality, love to
smile, and have a huge
passion for the game of
basketball. The other
sports I watch are WWE,
Football, and boxing. I
love sports and will
dedicate my life to them.

3. PROFESSION
Potential Job Titles:
• NBA Analyst
• Reporter
• NBA Commentator
BRAND ARCHETYPE – I am a very
creative person. I don’t mind doing
things the normal way, but I prefer
to think outside the box and give it
my all. Naji Gray doesn’t do
anything with giving it 110%.
Analyst for NBA on Espn

4. [Reporters and Analysts]
TARGET AUDIENCE
Jason Williams
Outreach Plan:
• Make creative and appealing content .
• The most effective ways to communicate with him is on
his LinkedIn account
• I would wait for a period where his work is slow and
where he is most likely to respond
Director Human
Resources at ESPN
Paul Homer
Outreach Plan:
• Make a video about NBA that could be appealing.
• The most effective ways to communicate with him is on
his LinkedIn account
• I would wait for a period where his work is slow and
where he is most likely to respond
No picture
available
Director, Employee Relations
and HR Business Partner at
ESPN
Doris Burke
Outreach Plan:
• Make creative and appealing content .
• I would look for a social platform she is on the most and
direct message her.
• I would wait for a period where her work is slow and
where he is most likely to respond.
PROFILE
PICTURE Reporter at ESPN

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Have an entry level job in the sports world.
‣ Have experience through internship
‣ Have a lot on content on Instagram
‣ Raise my views and follows by a minimum of
100
Mid Term: 2024)
• Have my own sports blog .
‣ Gain the knowledge of baseball and hockey.
‣ Take an advanced writing course to improve
my writing skills.
Long Term: (2026)
• Become a professional sports broadcaster.
‣ Have a successful blog
‣ Have many connections in the sports world.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Sports Writing
SOFT
HARD
Novice / Adept / Expert
Journalism Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Communication Novice / Adept / Expert
Video editing
SOFT
HARD
Novice / Adept / Expert
Broadcasting Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Organization skills Novice / Adept / Expert

7. I help sports fans around the world enjoy and get a better
understanding of the game by giving great and creative content and giving an
overabundance of knowledge in a variety of sports. I will have fans around the
world entertained and hypnotized with the sports world and bring more
attention to it than ever.
PROMISE

8. CREDENTIALS
Work Experience:
• General Manager of Family Dollar at 19
• Previous jobs, projects, leadership roles
Education:
• Sportscasting Bachelors Degree, Full Sail University (2023)
Volunteer Work:
• Feed The Hungry Hosea Foundation –
2019
• Elder Helper - 2021
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Justin Hawkins
Industry Experience:
• Practice as an athletic trainer
Education:
• Current student at Full Sail
• Graduate of Union university
Leadership Experience:
• Non listed
Skills and Proficiencies:
• Great technical writer
• Speaks clearly
• Has an overabundance of knowledge in his field
Naji Gray
Overall Online Presence:
• Has his own website
HEADSHOT
Industry Experience:
• none
Education:
• Full Sail Sportscasting Bachelors degree
Leadership Experience:
• General Manager at Family Dollar at 19
Skills and Proficiencies:
• Analyzing Data
• communication
• Technical Writing
Overall Online Presence:
• None
• 0-100

10. COMPETITION
Nathaniel Montoya
Noteworthy Experience:
• None posted
Naji Gray
HEADSHOT
Industry Experience:
• None posted
Education:
• Full Sail Sportscasting Bachelors degree
Skills and Proficiencies:
• Creative
• Video editing
Overall Online Presence:
• Has an online website
Industry Experience:
• None
Education:
• Full Sail Sportscasting Bachelors degree
Leadership Experience:
• General Manager at Family Dollar at 19
Skills and Proficiencies:
• Analyzing Data
• communication
• Technical Writing
Overall Online Presence:
• None
• 0-100

11. BRAND POSITION
For sports fans around the world who need to see their favorite
teams and players year-round and even in the off-season, I
provide daily content , highlights and more to keep you
involved in the world of sports, because you guys are the
reason the sports world exists and without the fans no one
would have a job so the least we could do is entertain you
guys as much as possible. I will keep people up to date on
trades, new signings, re-signings, contracts, and so much
more.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB Diversity Symposium
‣ NOV 3-4 | Online
• Nab Show
‣ April 23-27 | Las Vegas
• NAB State Leadership Conference
‣ Feb 28 | Washington D.C
Digital Marketing
• Primary Content: I will put together clips of player in multiple
leagues and comment on how they are doing, what teams
should pick up certain player, and give hot takes that people
now are true but don’t want to face..
• Primary Tools: I will use Instagram and linked in weekly. in
the form of videos and blogs.
• Website: I will just post more content and advertise myself
while having people advertise me.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I want is a leader who who can help
guide me through my mistakes and can make me these
best version of myself while teaching me the industry.
They would be in the age range of 30-45 and are a
work-a-holic but is also a family man . Within the next 6-
8 months.
Formal Education
• Bachelors Degree in Sportscasting-March 2023
Technical Skills
• Start an online blog - LinkedIn, July 2022
• Learn computer programs inside and out- Adobe Cloud,
January 2023
Soft Skills
• Take a writing class- Full Sail University, December
2021
• Start a podcast- YouTube, March 2022

14. Naji Gray
You know how your favorite sports have an offseason; well, I can still have
content to post about. In fact, I can post about offseason moves, history that
has been made in your favorite sports, and even try to get you into other
sports that are going on by posting highlights.

15. REFERENCES
[Alex Putterman 2017]
https://awfulannouncing.com/nba/shams-charania-23-years-
old-nba-yahoo-sports-breaking-news.html
[Joseph Pomliano 2020]
https://huddleup.substack.com/p/a-look-into-the-future-of-
sportscasting
[Rich fury (2020).
https://www.al.com/news/2021/08/charles-barkley-to-lead-
birmingham-covid-vaccine-rally-calls-unvaccinated-idiots.html
[Sholo Sprung 2019]
https://www.forbes.com/sites/shlomosprung/2020/11/17/espn-
wont-spoil-nba-draft-picks-in-advance-but-expect-adrian-
wojnarowski-to-remain-creative-on-twitter/?sh=3a521be162a3