1.
The
Evolution
of Internet
How consumers use technology
and its impact on our lives.

2.
A Brief History of the
Internet
The internet has revolutionised the
communication and computer industries. The
internet was created in the 1960s and initially
used by universities as a way to share information.
Today, the internet has changed the way in which
society behaves. Many industries have been
created from the internet and as time goes on
more jobs which don’t exist yet will be developed.
https://www.broadbandsearch.net/blog/wh
o-invented-the-internet-full-history

3.
How people use search engines?
Research Shopping Entertainment
People use search engines to research
information ranging from planning a
journey to researching history.
People use search engines for online
shopping. This is because the internet
allows them to see the cheapest price for
goods and to compare prices.
Search engines provide a range of
entertainment from online
streaming services to music and
video games.

4.
Digital devices used by people
Ofcom found that in 2018 78% of
people in the United Kingdom had a
smartphone. This is a 61% increase
from 2008. The rise of portable
devices has led to the decrease of
desktops.

5.
What consumers buy
online and trends
Data on modern consumer shopping habits.
Invespcro

6.
Key statistics for the world’s internet, mobile and social media users.
Hootsuite and We Are Social 2019

7.
Global Internet usage refers to the number of people who use the Internet worldwide. There has been an increase of more than
366 million new users coming online since 2018.
Hootsuite and We Are Social 2019

8.
Our '60 seconds' infographic visualises what
happens in just one minute on the web.
Digital media presents a vast opportunity for
marketers, but you need good quality content
to compete online.
Smartinsights 2017

9.
Online video consumption
In 2019, it has become more accessible to watch videos online. From this the type of videos available has
widened to be able to watch lived streams of events and stream TV content via the internet.
Hootsuite and We Are Social 2019

10.
Summary
From my findings, it is clear to see a consistent increase in the amount
of people who use digital devices. For example, the amount of people
who own a smartphone rose 61% between 2008 – 2018. This increase
can also be seen in developing countries as their income is increasing
also. Furthermore consumer habits are changing. People are more
likely to shop via their smart devices rather than go into stores.

11.
Reference list
1. https://www.ofcom.org.uk/about-ofcom/latest/features-and-
news/decade-of-digital-dependency
2. https://www.invespcro.com/blog/online-consumer-shopping-
habits-behavior/
3. https://wearesocial.com/blog/2019/01/digital-2019-global-
internet-use-accelerates
4. https://www.smartinsights.com/internet-marketing-
statistics/happens-online-60-seconds/