LITERATURE REVIEW
 This research seeks to estimate
importance of various factors
affecting the choice of fast food
outlets by young Indian consumers.
 The study applies to estimate
importance of various factors
affecting the choice of fast food
outlets by young Indian consumers.
 Results indicate that the young
Indian consumer has passion for
visiting fast food outlets for fun and
change and they opt for fast food
because they find quick service in
the fast food joints.

WHAT IS A FAST FOOD?
 Fast foods are quick,
reasonably priced, and
readily available alternatives
to home cooked food.
 Fast foods are typically high
in calories, fat, saturated fat,
sugar, and salt.
 Fast food is “inexpensive
food, such as hamburgers
and fried chicken, prepared
and served quickly”.

OVERVIEW OF THE FAST FOOD INDUSTRY
 The fast food industry has evolved in India with the
changing lifestyles of the young Indian population.
 Indians like to have home-cooked meals – a concept
supported religiously as well as individually.
 However, with times due to increasing awareness and
influence of western culture, there is a slight shift in
food consumption patterns among urban Indian
families.
 It is gaining acceptance primarily from Indian youth and
younger generations and is becoming part of life.
 Many of the traditional dishes have been adapted to
suit the emerging fast food outlets.

OBJECTIVE OF THE STUDY
 To determine what consumer thinks before choosing these
Brands.
 To determine which factors influence the choice of consumers
for fast food.
 To determine the consumption pattern and frequency of visits,
choice of outlets.
 To determine what the consumer perceives about the product
quality and taste of these giants.
 To determine the consumer perception about the nutritional
value of the products of these giants.

Research Instrument & Sampling Method
RESEARCH INSTRUMENT USED:-
BY STRUCTURED QUESTIONNAIRE
SAMPLING METHOD USED:-
Judgemental

Research Approach & Research Design
Qualitative Research Approach
 Research Design: Exploratory
 Sampling Universe: Gwalior
 Total Respondents: 100
 Data Collection Instrument:
Questionnaire.

Findings and Analysis

How much people are satisfied with
the taste of fast food?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 20 48 20 4 8
20%
48%
20%
4%
8%
highly agree agree neutral highly disagree disagree

The fast food center is providing a
product quality food?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 12 29 38 7 14
12%
29%
38%
7%
14%
highly agree agree neutral highly disagree disagree

The fast food center is providing you
all variety of food?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 13 34 26 7 14
14%
36%
28%
7%
15%
highly agree agree neutral highly disagree disagree

The fast food center is hygienic?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 9 27 28 16 20
9%
27%
28%
16%
20%
highly agree agree neutral highly disagree disagree

The fast food delivery services are
good?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 17 40 34 3 6
17%
40%
34%
3%
6%
highly agree agree neutral highly disagree disagree

The fast food home delivery service is
good?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 13 42 29 4 12
13%
42%
29%
4% 12%
highly agree agree neutral highly disagree disagree

The fast food center gives you any
discounts or coupons?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 8 37 29 11 15
8%
37%
29%
11%
15%
highly agree agree neutral highly disagree disagree

Are you satisfied with branded fast
food center?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 22 45 14 3 16
22%
45%
14%
3%
16%
highly agree agree neutral highly disagree disagree

Are you satisfied with street fast food
center?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 13 23 29 15 20
13%
23%
29%
15%
20%
highly agree agree neutral highly disagree disagree

Are the fast foods products are value
for money?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 8 34 31 10 17
9%
34%
31%
10%
17%
highly agree agree neutral highly disagree disagree

Have you ever experienced sales
promotions in store?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 7 34 32 4 23
7%
34%
32%
4%
23%
highly agree agree neutral highly disagree disagree

Are you satisfied with the sales
promotions plans?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 11 34 38 8 9
11%
34%
38%
8%
9%
highly agree agree neutral highly disagree disagree

If store provides above sales
promotions but with higher price of
product than you will buy?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 6 17 26 16 35
6%
17%
26%
16%
35%
highly agree agree neutral highly disagree disagree

Would you like to prefer fast food in
lunch always?
TOTAL
HIGHLY
AGREE
AGREE NEUTRAL
HIGHLY
DISAGREE
DISAGREE
100 8 14 21 23 34
8%
14%
21%
23%
34%
highly agree agree neutral highly disagree disagree

Conclusion
 It has been concluded that according to the above
study the consumers mainly consist of students.
 These students mainly consume fast food for around
2-5 times a month.
 The consumers prefers their fast service & delivery
while choosing these fast food joints.
 Many consumers also prefer the variety that is the
vegetarian or the non-vegetarian food
 The cleanliness is also an important factor mentioned
by many consumers but they didn’t consider it as
important as compared to the fast service.

Recommendations &
Suggestions
 To provide more attractive offers and discounts to
the consumers.
 In addition to the fast food few health friendly food
products can be added to the menu.
 To maintain their fast delivery and service. Also to
maintain a stability in their services and quality of
food.
 To provide a friendly environment for the consumers,
that is friendly staff.
 Food products must be verified by health
Departments.

Ways to Increase our Sales in a Fast
Food Industry?
 Smartphone apps
 Interactive website
 Healthy food options
 Wi-Fi connection