Whatisthisthingcalledexperience
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We use the term ‘experience’ daily around (and outside) the office. But do we really understand what constitutes such an experience? And how can this understanding help us to create even better experiences for our customers and end users?
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Whatisthisthingcalledexperience
- 1. What is this thing called experience?
- 2. Bottom-up Top-down Sensation Brain / Cognition From knowledge of previous interactions with the environment Information from environment through our senses
- 3. Recap
- 5. Our experience is multi-sensory
- 8. Associations between sensory modalities
- 13. Bouba Tiki
- 16. Sonic branding Ben and Jerry’s sonic range qr
- 18. Weight: yoghurt was perceived as denser and more expensive when tasted from a lighter plastic spoon as compared to the artificially weighted spoons Color: Blue spoons seemed to make the pink yogurt taste saltier cutlery: The cheese tasted saltiest when served on a knife.
- 19. Shape (round versus angular): angular yoghurt cup leads to a stronger taste experience, harder perceived consistency, and a more positive product attitude, but only if design is important to participants. Color (50 % saturation versus 100 % saturation): The mean estimated price is higher if the yoghurt cup has an angular shape and also if the color is 50 % saturated.
- 23. Motivation
- 24. Motivation
- 25. Motivation
- 26. Emotion: positive / negative
- 28. Love
- 29. What if your brain is left alone
- 32. What if your brain is connected
- 33. Synesthesia
- 34. How Magic Mushrooms Rearrange Your Brain
- 35. experience
- 36. Post - experience No sound No smell Temperature, humidity No emotions
- 37. From service to experience
- 38. User interface
- 39. Why do we use computers?
- 40. How do we achieve this?
- 41. Website FunctionalExperience Narrative Visit once, just for experience Less functional No narrative, Goal driven Visit often More functional http://jviewz.com/
- 45. Every touch point contributes to an experience The whole is greater that the sum of the part Importance on the interaction between parts Experience is main focus Every touch point is a partial experience The part is the whole Importance on parts Experience is the part
- 46. In and out experiences High involvement Habits Persuasion
Editor's Notes
- We take it for granted that we see the world as it actually is, but in fact, we do not. Our perception of the world is the brain's best guess at what is actually happening, based on the information it receives through the senses. Optical illusions clearly demonstrate that the brain does not always interpret sensory information correctly, by producing a discrepancy between what we see and and how we perceive.
- ventriloquist
- http://www.flavourjournal.com/content/pdf/2044-7248-2-21.pdf
- http://www.flavourjournal.com/content/pdf/2044-7248-2-21.pdf
- http://essay.utwente.nl/59541/1/MA_scriptie_L_Becker.pdf (http://riunet.upv.es/bitstream/handle/10251/18104/tesisUPV3993.pdf?sequence=1)
- http://www.mnn.com/money/sustainable-business-practices/blogs/coca-cola-cans-go-white-for-the-polar-bears To take a more recent example, in 2011, Coke pulled its white holiday cans — which raised money for the Arctic Home campaign — four months early partly because consumers thought the soda tasted different. Read more: http://www.mnn.com/food/healthy-eating/stories/the-science-of-taste-why-everything-from-sound-to-shapes-can-affect-your#ixzz3K5n20nlk
- http://www.sciencedirect.com/science/article/pii/S0950329310001217 http://www.theguardian.com/lifeandstyle/wordofmouth/2014/mar/11/sound-affects-taste-food-sweet-bitter http://www.kennislink.nl/publicaties/de-wetenschap-van-de-vliegtuighap
- http://scienceblogs.com/neurophilosophy/2009/06/08/how-we-feel-affects-what-we-see/ “provides the first direct evidence that the mood we are in affects the way we see things by modulating the activity of the visual cortex. Their findings show that putting on the proverbial rose-tinted glasses of a good mood is not so much about colour, but about the broadness of the view.” However, the exact neural mechanisms of these phenomena are unclear. One possibility is that mood has a “top-down” effect on vision, such that higher order cognitive processes impinge on the visual areas of the brain. Alternatively, mood may have a direct effect on the early stages of visual processing. Thus, positive moods enhanced peripheral vision and increased the extent to which the brain encoded information in those parts of the visual field, to which the participants did not pay attention. Conversely, negative moods decreased the encoding of peripheral information. But does the enhanced peripheral vision that occurs because of positive mood induction come at the expense of central (or “foveal”) vision?
- Deprived of external stimuli, the brain generates its own http://blogs.discovermagazine.com/crux/2014/04/04/floating-away-the-science-of-sensory-deprivation-therapy/#.VHx15pPF_BE http://www.ncbi.nlm.nih.gov/pubmed/19829208 http://cercor.oxfordjournals.org/content/10/5/529.full http://www.wired.com/2009/10/hallucinations
- http://www.wired.com/2014/10/magic-mushroom-brain/
- do we need to call it an experience? - Afkooksel van iets echt
- Starter van het jaar:Consouling Sounds uit Gent is een combinatie van een platen- en cd-winkel, koffiebar en platenlabel gericht op het meer alternatieve genre Label = eigen muziek label Agency = begeleiden self-release album: from studio to shop Store = webshop, physical with coffebar, music events = experience