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The Power of SMARKETING

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The Power of SMARKETING

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SMARKETING presented by Bill Faeth, CEO of Inbound Marketing Agents in Nashville, TN

At it's core, Smarketing is fairly simple. It is the alignment of Sales and Marketing around common goals like pipeline and sales quotas which require's visibility into each other's goals and progress. Bill Faeth, founder and CEO of Inbound Marketing Agents, will walk you through the 5 Steps to Integrate Smarketing into your business.

1. Speak the same language

2. Set up a closed-loop reporting

3. Implement a service level agreement

4. Maintain open and consistent communication

5. Rely on data

SMARKETING presented by Bill Faeth, CEO of Inbound Marketing Agents in Nashville, TN

At it's core, Smarketing is fairly simple. It is the alignment of Sales and Marketing around common goals like pipeline and sales quotas which require's visibility into each other's goals and progress. Bill Faeth, founder and CEO of Inbound Marketing Agents, will walk you through the 5 Steps to Integrate Smarketing into your business.

1. Speak the same language

2. Set up a closed-loop reporting

3. Implement a service level agreement

4. Maintain open and consistent communication

5. Rely on data

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The Power of SMARKETING

  1. 1. Smarke'ng The Power of Aligning Sales & Marke5ng
  2. 2. @INBOUNDAGENT #SMARKETING
  3. 3. AGENDA 1. What is smarke5ng and why is it cri5cal 2. Smarke5ng = alignment 3. 5 steps to integrate smarke5ng into your company #SMARKETING
  4. 4. #SMARKETING 1 WHAT IS SMARKETING AND WHY IS IT CRITICAL?
  5. 5. 87% of the terms sales & marke5ng use to describe each other are nega've. #SMARKETING
  6. 6. #SMARKETING
  7. 7. SALES + MARKETING = SMARKETING. #SMARKETING
  8. 8. #SMARKETING Companies with strong sales & marke5ng alignment get 20% more annual revenue growth. 2012 STUDY BY THE ABERDEEN GROUP
  9. 9. #SMARKETING 2 SMARKETING = ALIGNMENT.
  10. 10. Get on the same team. Both sales and marke5ng need to be aligned around the same personas and goals. #SMARKETING
  11. 11. Alignment by Goals. • Having the same goals • Marke5ng Pipeline = Sales Quota • Visibility into each other’s goals and progress • Compensa5on based on each other’s goal achievement #SMARKETING
  12. 12. Alignment by Buyer Persona. • Communicate targeted buyer personas consistently • Update buyer personas universally • Specialized personnel/teams for personas #SMARKETING
  13. 13. #SMARKETING 3 FIVE STEPS TO INTEGRATE SMARKETING INTO YOUR BUSINESS
  14. 14. 5 STEPS TO INTEGRATE SMARKETING 1. Speak the same language 2. Establish closed loop repor5ng 3. Implement a Service Level Agreement 4. Make data driven decisions 5. Maintain an open line of communica5on #SMARKETING
  15. 15. #SMARKETING It all comes down to revenue.
  16. 16. #SMARKETING
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  36. 36. #SMARKETING
  37. 37. THANK YOU! Data provided by:

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