Submit Search
Upload
chp-1 MM.ppt
•
Download as PPT, PDF
•
0 likes
•
3 views
N
NasirMehmood666923
Follow
Chapter-1 Marketing Management by Kotler
Read less
Read more
Marketing
Report
Share
Report
Share
1 of 34
Download now
Recommended
Ch1
Ch1
Waleed Attalla
Defining marketing
Defining marketing
Mohamed Shawky
كورس تسويق معهد منظمة التجارة العالمية
كورس تسويق معهد منظمة التجارة العالمية
WTOI
Chapter 1.ppt
Chapter 1.ppt
FaroqOmar1
MM 2021 Chapter 1.pdf
MM 2021 Chapter 1.pdf
redagad2
Marketing module_1.pdf
Marketing module_1.pdf
Shaik724049
4402088.ppt
4402088.ppt
AhmadZoabi4
9781447925194_PPT_Chapter7.ppt
9781447925194_PPT_Chapter7.ppt
aliashour123
Recommended
Ch1
Ch1
Waleed Attalla
Defining marketing
Defining marketing
Mohamed Shawky
كورس تسويق معهد منظمة التجارة العالمية
كورس تسويق معهد منظمة التجارة العالمية
WTOI
Chapter 1.ppt
Chapter 1.ppt
FaroqOmar1
MM 2021 Chapter 1.pdf
MM 2021 Chapter 1.pdf
redagad2
Marketing module_1.pdf
Marketing module_1.pdf
Shaik724049
4402088.ppt
4402088.ppt
AhmadZoabi4
9781447925194_PPT_Chapter7.ppt
9781447925194_PPT_Chapter7.ppt
aliashour123
INTRODUCTION TO MARKETING.ppt
INTRODUCTION TO MARKETING.ppt
ThangamanySadasivan1
CH01_Manningh14_InPPT.pptx
CH01_Manningh14_InPPT.pptx
Naman Shrivastava
Bmgt 411 _chapter_1
Bmgt 411 _chapter_1
Chris Lovett
Overview of Marketing Lecture Notes
Overview of Marketing Lecture Notes
FellowBuddy.com
Ch 01-creating-and-capturing-customer-value
Ch 01-creating-and-capturing-customer-value
Nazmul Hasan Mahmud
CB10 Chapter 1.ppt
CB10 Chapter 1.ppt
SalamiahKulal
Chapter 01.ppt
Chapter 01.ppt
TayyabAliBaig1
Ch 1
Ch 1
Ehab Yousry
Marketing management chapter 1
Marketing management chapter 1
Ellaine Miranda
Marketing Management Series 01
Marketing Management Series 01
Jared Offei
Kotler Keller - Marketing Management 15th edition, Chapter 01
Kotler Keller - Marketing Management 15th edition, Chapter 01
Korea Institute of Marketing Education
Conducting
Conducting
Mohamed Shawky
Marketing : Customer Value & Relationships
Marketing : Customer Value & Relationships
LeJag
AJU BROEKMAN Marketing Seminar Friday 11-21-14
AJU BROEKMAN Marketing Seminar Friday 11-21-14
Broekman Communications
Kotler_mm16e_inppt_01.pptx
Kotler_mm16e_inppt_01.pptx
dakshgupta54
Understanding Marketing Management
Understanding Marketing Management
Rubayet Hassan
Mm i i and ii commencement
Mm i i and ii commencement
Aakansha Singhal
Mm i i and ii commencement
Mm i i and ii commencement
Shivam Taneja
defining-marketing-for-the-21st-century
defining-marketing-for-the-21st-century
Slide Hub
Philipkotler ems-120531232211-phpapp01
Philipkotler ems-120531232211-phpapp01
Krishna Chandra Singh
Chp-08.ppt
Chp-08.ppt
NasirMehmood666923
Chp-07a.ppt
Chp-07a.ppt
NasirMehmood666923
More Related Content
Similar to chp-1 MM.ppt
INTRODUCTION TO MARKETING.ppt
INTRODUCTION TO MARKETING.ppt
ThangamanySadasivan1
CH01_Manningh14_InPPT.pptx
CH01_Manningh14_InPPT.pptx
Naman Shrivastava
Bmgt 411 _chapter_1
Bmgt 411 _chapter_1
Chris Lovett
Overview of Marketing Lecture Notes
Overview of Marketing Lecture Notes
FellowBuddy.com
Ch 01-creating-and-capturing-customer-value
Ch 01-creating-and-capturing-customer-value
Nazmul Hasan Mahmud
CB10 Chapter 1.ppt
CB10 Chapter 1.ppt
SalamiahKulal
Chapter 01.ppt
Chapter 01.ppt
TayyabAliBaig1
Ch 1
Ch 1
Ehab Yousry
Marketing management chapter 1
Marketing management chapter 1
Ellaine Miranda
Marketing Management Series 01
Marketing Management Series 01
Jared Offei
Kotler Keller - Marketing Management 15th edition, Chapter 01
Kotler Keller - Marketing Management 15th edition, Chapter 01
Korea Institute of Marketing Education
Conducting
Conducting
Mohamed Shawky
Marketing : Customer Value & Relationships
Marketing : Customer Value & Relationships
LeJag
AJU BROEKMAN Marketing Seminar Friday 11-21-14
AJU BROEKMAN Marketing Seminar Friday 11-21-14
Broekman Communications
Kotler_mm16e_inppt_01.pptx
Kotler_mm16e_inppt_01.pptx
dakshgupta54
Understanding Marketing Management
Understanding Marketing Management
Rubayet Hassan
Mm i i and ii commencement
Mm i i and ii commencement
Aakansha Singhal
Mm i i and ii commencement
Mm i i and ii commencement
Shivam Taneja
defining-marketing-for-the-21st-century
defining-marketing-for-the-21st-century
Slide Hub
Philipkotler ems-120531232211-phpapp01
Philipkotler ems-120531232211-phpapp01
Krishna Chandra Singh
Similar to chp-1 MM.ppt
(20)
INTRODUCTION TO MARKETING.ppt
INTRODUCTION TO MARKETING.ppt
CH01_Manningh14_InPPT.pptx
CH01_Manningh14_InPPT.pptx
Bmgt 411 _chapter_1
Bmgt 411 _chapter_1
Overview of Marketing Lecture Notes
Overview of Marketing Lecture Notes
Ch 01-creating-and-capturing-customer-value
Ch 01-creating-and-capturing-customer-value
CB10 Chapter 1.ppt
CB10 Chapter 1.ppt
Chapter 01.ppt
Chapter 01.ppt
Ch 1
Ch 1
Marketing management chapter 1
Marketing management chapter 1
Marketing Management Series 01
Marketing Management Series 01
Kotler Keller - Marketing Management 15th edition, Chapter 01
Kotler Keller - Marketing Management 15th edition, Chapter 01
Conducting
Conducting
Marketing : Customer Value & Relationships
Marketing : Customer Value & Relationships
AJU BROEKMAN Marketing Seminar Friday 11-21-14
AJU BROEKMAN Marketing Seminar Friday 11-21-14
Kotler_mm16e_inppt_01.pptx
Kotler_mm16e_inppt_01.pptx
Understanding Marketing Management
Understanding Marketing Management
Mm i i and ii commencement
Mm i i and ii commencement
Mm i i and ii commencement
Mm i i and ii commencement
defining-marketing-for-the-21st-century
defining-marketing-for-the-21st-century
Philipkotler ems-120531232211-phpapp01
Philipkotler ems-120531232211-phpapp01
More from NasirMehmood666923
Chp-08.ppt
Chp-08.ppt
NasirMehmood666923
Chp-07a.ppt
Chp-07a.ppt
NasirMehmood666923
Chp-07.ppt
Chp-07.ppt
NasirMehmood666923
Chp-06.ppt
Chp-06.ppt
NasirMehmood666923
Chp-05.ppt
Chp-05.ppt
NasirMehmood666923
Chp-03.ppt
Chp-03.ppt
NasirMehmood666923
Chp-02.ppt
Chp-02.ppt
NasirMehmood666923
Chp-01.ppt
Chp-01.ppt
NasirMehmood666923
MIS Wk-5.ppt
MIS Wk-5.ppt
NasirMehmood666923
MIS Wk-12.ppt
MIS Wk-12.ppt
NasirMehmood666923
MIS Wk-11.ppt
MIS Wk-11.ppt
NasirMehmood666923
MIS Wk-10.ppt
MIS Wk-10.ppt
NasirMehmood666923
MIS Wk-9.ppt
MIS Wk-9.ppt
NasirMehmood666923
MIS Wk-78.ppt
MIS Wk-78.ppt
NasirMehmood666923
MIS Wk-5.ppt
MIS Wk-5.ppt
NasirMehmood666923
MIS Wk-4.pptx
MIS Wk-4.pptx
NasirMehmood666923
MIS Wk-3.ppt
MIS Wk-3.ppt
NasirMehmood666923
MIS Wk-1&2.ppt
MIS Wk-1&2.ppt
NasirMehmood666923
GIS.ppt
GIS.ppt
NasirMehmood666923
Artificial_Intelligence.ppt
Artificial_Intelligence.ppt
NasirMehmood666923
More from NasirMehmood666923
(20)
Chp-08.ppt
Chp-08.ppt
Chp-07a.ppt
Chp-07a.ppt
Chp-07.ppt
Chp-07.ppt
Chp-06.ppt
Chp-06.ppt
Chp-05.ppt
Chp-05.ppt
Chp-03.ppt
Chp-03.ppt
Chp-02.ppt
Chp-02.ppt
Chp-01.ppt
Chp-01.ppt
MIS Wk-5.ppt
MIS Wk-5.ppt
MIS Wk-12.ppt
MIS Wk-12.ppt
MIS Wk-11.ppt
MIS Wk-11.ppt
MIS Wk-10.ppt
MIS Wk-10.ppt
MIS Wk-9.ppt
MIS Wk-9.ppt
MIS Wk-78.ppt
MIS Wk-78.ppt
MIS Wk-5.ppt
MIS Wk-5.ppt
MIS Wk-4.pptx
MIS Wk-4.pptx
MIS Wk-3.ppt
MIS Wk-3.ppt
MIS Wk-1&2.ppt
MIS Wk-1&2.ppt
GIS.ppt
GIS.ppt
Artificial_Intelligence.ppt
Artificial_Intelligence.ppt
Recently uploaded
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
arsathsahil
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
DIGISHIFT INDIA +918368319550
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
William Barnes
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Richard Ingilby
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
Scalenut
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men
Sapana Sha
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Branding strategies of new company .pptx
Branding strategies of new company .pptx
VikasTiwari846641
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
arsathsahil
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Kent Kubie
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
Vbout.com
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
Recently uploaded
(20)
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Branding strategies of new company .pptx
Branding strategies of new company .pptx
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
chp-1 MM.ppt
1.
2.
Marketing Management Arab World
Edition Kotler, Keller, Hassan, Baalbaki and Shamma Chapter 1 Defining Marketing for the Arab World
3.
Copyright © 2012
Pearson Education 1-2 Chapter Questions 1. Why is marketing important? 2. What is the scope of marketing? 3. What are some fundamental marketing concepts? 4. How has marketing management changed? 5. What are the tasks necessary for successful marketing management? 6. How does marketing in the Arab world differ from marketing in other parts of the world?
4.
The Importance of
Marketing • Marketing is essential for a company to define itself. • Marketing aims to: ○ Explain what makes the company/product different ○ Understand what customers are looking for • Define and deliver the company’s value proposition. • Financial success often depends on marketing ability. Chapter Question 1: Why is marketing important? Copyright © 2012 Pearson Education 1-3
5.
The Scope of
Marketing To prepare to be a marketer, you need to understand: • what marketing is • how it works • what is marketed, and • who does the marketing. Chapter Question 2: What is the scope of marketing? Copyright © 2012 Pearson Education 1-4
6.
Copyright © 2012
Pearson Education 1-5 What is Marketing? Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. • Marketing is about identifying and meeting human and social needs. • A short definition: “meeting needs profitably.” Chapter Question 2: What is the scope of marketing?
7.
Copyright © 2012
Pearson Education 1-6 What is Marketing Management? Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Chapter Question 2: What is the scope of marketing?
8.
Copyright © 2012
Pearson Education 1-7 What is Marketed? • Goods • Services • Events and experiences • Persons • Places and properties • Organizations • Information • Ideas Chapter Question 2: What is the scope of marketing?
9.
Copyright © 2012
Pearson Education 1-8 Who Markets? Marketers and prospects • Marketers are responsible for demand management • Eight demand states are possible 1. Negative demand. 2. Nonexistent demand. 3. Latent demand. 4. Declining demand. 5. Irregular demand. 6. Full demand. 7. Overfull demand. 8. Unwholesome demand. Chapter Question 2: What is the scope of marketing?
10.
Copyright © 2012
Pearson Education 1-9 Definition of a market? • Traditional : physical place • Economists : buyers and sellers • Marketers : Group of customers Industry/Market Chapter Question 2: What is the scope of marketing?
11.
Copyright © 2012
Pearson Education 1-10 Fig. 1.1: Structure of Flows in a Modern Exchange Economy Chapter Question 2: What is the scope of marketing?
12.
Copyright © 2012
Pearson Education 1-11 Chapter Question 2: What is the scope of marketing? Fig. 1.2: A Simple Marketing System
13.
Copyright © 2012
Pearson Education 1-12 Key Customer Markets • Consumer markets • Business markets • Global markets • Nonprofit/Government markets Chapter Question 2: What is the scope of marketing?
14.
Copyright © 2012
Pearson Education 1-13 Marketing in Practice Chapter Question 2: What is the scope of marketing? Box 1.1: Improving CMO Success 1. Make the mission and responsibilities clear. 2. Fit the role to the marketing culture and structure. 3. Ensure the CMO is compatible with the CEO. 4. Remember that showpeople don’t succeed. 5. Match the personality with the CMO type. 6. Make line managers marketing heroes. 7. Infiltrate the line organization. 8. Require right-brain and left-brain skills
15.
Core Marketing Concepts Chapter
Question 3: What are some fundamental marketing concepts? To understand the marketing function, we need to understand some core concepts… Copyright © 2012 Pearson Education 1-14
16.
Core Marketing Concepts Chapter
Question 3: What are some fundamental marketing concepts? Needs, Wants and Demands • Needs are the basic human requirements. • Wants are shaped by our society. • Demands are wants for specific products backed by the ability to pay. Five types of need: 1. Stated needs (the customer wants an inexpensive car). 2. Real needs (the customer wants a car, the operating cost of which, not initial price, is low). 3. Unstated needs (the customer expects good service from the dealer). 4. Delight needs (the customer would like the dealer to include an onboard navigation system). 5. Secret needs (the customer wants friends to see him as a savvy consumer). Copyright © 2012 Pearson Education 1-15
17.
Core Marketing Concepts Chapter
Question 3: What are some fundamental marketing concepts? Target Markets, Positioning, and Segmentation Marketers: • Divide the market into segments • Target the segments presenting the greatest opportunity • Position their products in the minds of target buyers as delivering key benefits Copyright © 2012 Pearson Education 1-16 Carrefour stores are designed to appeal to shoppers looking for a rich shopping experience at affordable prices.
18.
Further Core Marketing
Concepts Chapter Question 3: What are some fundamental marketing concepts? • Offerings and brands • Value and satisfaction • Marketing channels • Supply chain • Competition • Marketing environment • Marketing planning Copyright © 2012 Pearson Education 1-17
19.
The New Marketing
Realities Major societal forces • Network information technology • Globalization • Deregulation • Privatization • Heightened competition • Industry convergence • Consumer resistance • Retail transformation • Disintermediation Chapter Question 4: How has marketing management changed? Copyright © 2012 Pearson Education 1-18
20.
The New Marketing
Realities New Consumer Capabilities • A substantial increase in buying power • A greater variety of available goods and services • A great amount of information about practically anything • Greater ease of interacting, placing and receiving orders • An ability to compare notes on products and services • An amplified voice to influence public opinion Chapter Question 4: How has marketing management changed? Copyright © 2012 Pearson Education 1-19
21.
The New Marketing
Realities New Company Capabilities • Internet • Marketing research • Internal communication • External communication • Personalization of messages • Rewards and promotions • Mobile marketing • Personalization of products • Savings from using the internet • Online training products Chapter Question 4: How has marketing management changed? Copyright © 2012 Pearson Education 1-20 More companies can produce individually differentiated goods
22.
Company Orientation Toward the
Marketplace • The Production Concept • The Product Concept • The Selling Concept • The Marketing Concept Chapter Question 4: How has marketing management changed? Copyright © 2012 Pearson Education 1-21
23.
Company Orientation Toward the
Marketplace • The Holistic Marketing Concept recognizes that ‘everything matters’ in marketing, and that a broad, integrated perspective is often necessary. Chapter Question 4: How has marketing management changed? Copyright © 2012 Pearson Education 1-22
24.
Company Orientation Toward the
Marketplace • The Holistic Marketing Concept Chapter Question 4: How has marketing management changed? Copyright © 2012 Pearson Education 1-23
25.
Company Orientation Toward the
Marketplace • Relationship Marketing building mutually satisfying long-term relationships with key parties, in order to earn and retain their business. Chapter Question 4: How has marketing management changed? Copyright © 2012 Pearson Education 1-24
26.
Company Orientation Toward the
Marketplace • Integrated Marketing Chapter Question 4: How has marketing management changed? Four Ps • Product • Price • Place • Promotion These represent the seller’s view of marketing tools. SIVA • Solution: how can I solve my problem? • Information: where can I learn more about it? • Value: what is my total sacrifice to get this solution? • Access: where can I find it? Customer questions, corresponding to the 4Ps Copyright © 2012 Pearson Education 1-25
27.
Company Orientation Toward the
Marketplace • Integrated Marketing Chapter Question 4: How has marketing management changed? Copyright © 2012 Pearson Education 1-26
28.
Company Orientation Toward the
Marketplace • Internal Marketing ensuring that everyone in the organization embraces appropriate marketing principles, especially senior management Chapter Question 4: How has marketing management changed? Copyright © 2012 Pearson Education 1-27
29.
Company Orientation Toward the
Marketplace • Performance Marketing Chapter Question 4: How has marketing management changed? Financial Accountability Social Responsibility Marketing • Social Initiatives • Corporate social marketing • Cause marketing • Corporate philanthropy • Corporate community involvement • Socially responsible business practices Copyright © 2012 Pearson Education 1-28
30.
Marketing Management Tasks Chapter
Question 5: What are the tasks necessary for successful marketing management? • Developing market strategies and plans • Capturing marketing insights • Connecting with customers • Building strong brands • Shaping market offerings • Delivering value • Communicating value • Creating long-term growth Copyright © 2012 Pearson Education 1-29
31.
Marketing Management Tasks Chapter
Question 5: What are the tasks necessary for successful marketing management? Copyright © 2012 Pearson Education 1-30 Marketing Memo: Marketers’ Frequently Asked Questions
32.
Copyright © 2012
Pearson Education 1-31 Functions of CMOs • Strengthening the brands • Measuring marketing effectiveness • Driving new product development based on customer needs • Gathering meaningful customer insights • Utilizing new marketing technology Chapter Question 5: What are the tasks necessary for successful marketing management?
33.
A Word About
Marketing in the Arab World Chapter Question 6: How does marketing in the Arab world differ from marketing elsewhere? The Arab world is a huge potential market for international companies. However, companies have to keep several factors in mind when targeting the Arab audience. Values, religion, language, reading from right to left, and politics are among a few key issues to take into consideration. Copyright © 2012 Pearson Education 1-32
34.
Credits • Slide 1
Alamy Images: B. O’Kane • Slide 7: Alamy Images • Slide 7 SuperStock: OleksiyMaksymenko / age fotostock • Slide 13 Box 1.1 on page 12 from “The Fall and Rise of the CMO”, strategy+business, (Gail McGovern and John A. Quelch, 2004), Winter 2004, published by Booz & Company Inc. copyright © 2004. All rights reserved. www.strategy- business.com • Slide 16 Corbis: Daniel Karmann / dpa • Slide 20 Copyright (c) H. J. Heinz Company:
Download now