What makes us, consumers, choose a particular car brand? Read in our research

1. Automotive Sector Research
LuxuryorMassMarketCars.WhoRuns theWorld?

2. Follow Up Contact Luxury
52%48%
Received
Follow-Up
No Follow-
Up
Follow Up Contact Mass Market
43%
57%
Received
Follow-Up
No Follow-Up
Luxury brand “I've got half. It's OK for me. Do you need ?”
Mass brand “I've got almost half. I've had enough. MASS need to be exactly as i

3. Worst days to make calls
25 %
17 %
14 %
26 %
17 %
FR
THUR
WED
TUE
MON
Worst day to
make a call
0%
5%
10%
15%
20%
25%
9 - 10 10 - 1111 - 1212 - 1313 - 1414 - 1515 - 16
Worst time to
make a call
2nd Worst time
to make a
call
Best time to make calls

4. Worst days to send emails Best time to send emails
29 %
23 %
12 %
30 %
6 %
FR
THUR
WED
TUE
MON
Worst day to
make a call
2nd Worst day
to make a
call
0%
10%
20%
30%
40%
50%
60%
70%
9 - 10 10 - 1111 - 1212 - 1313 - 1414 - 15
2nd Worst time
to send email
3d Worst time
to send email
Worst time to
send email

5. Did the retailer arrange a meeting?, %
Personal Contact Establishment Call vs Lead
Avr 60% of meetings were
arranged per phone
Avr 75% of received emails
did Not invite to take a
Test Drive
60
46
39
54
Yes for Call
Yes for Lead
No for Call
No for Lead
60%
Did the retailer invite you to take a Test-Drive?,
76
25
24
75
Yes for Call
Yes for Lead
No for Call
No for Lead
75%
Focusing on cross-sales technics. Sales-aiming activity has a low position among the employees. Only 60% of meeting
were arranged per phone. And only 25% of letters invite to Test Drive. It is important to develop this area and to
provide additional physical visits and test-drive booking in order to check the future follow-up with the potential
car owner.

6. Visit
72
88
33
75
80
75
Test Drive Offer
Sit in the car
Drinks
Luxury Mass Market
Mass brand ”My clients hungry for new car but not for new Coke”
25 % of Luxury and 28 % Mass Market visitors:
“ We came for the new Coke but not for the test
drive”

7. What does the sphere hold for us in 2020?
Interest in electric vehicles continues to grow worldwide.
Interest in ICE vehicles has been lowered in the most markets.
Consumers remain unadapted to multimodal mobility.
Privacy and data security concerns remain.
Many processes in sales are changing, including the customer service
process.