Toy and Game Industry
During Quarantine Period
Toy Story 2
S c h e d u l i n g W o r l d w i d e

Toy industry sales increased by 4 % in the first quarter
of 2020
The Toy Association will host three virtual market weeks
’Toy Fair Everywhere’ in 2020
High interest to the retro games and toys
High interest to social media and internet community
Key Figures of Research

Children and Quarantine
Board games
Retro Game Consoles Internet and social networks
‘Traditional’ choice of toys
It contributes to family fun together and
facilitates the task of "How to make a
restless child busy?"
Low prices for used consoles and
consoles found in the parent's attic
prompted interest in retro games.
In March 2020, there was also a
revival puzzles and brainteasers
Children are increasingly looking for like-
minded people in different social
networks and communities.

Board Games
Spain, + 67% Italy, + 61% UK, + 66% Germany, +50 %
Increase by country, %

Retro Game Consoles
France +59% India +58% Italy +22% UK +12%
Increase by country, %

UNIQUE
MOBILE PHONE USERS
+2.5% (+128 MILLION)
INTERNET USERS
+7.1% (+301 MILLION)
ACTIVE
SOCIAL MEDIA USERS
+8.7% (+304 MILLION)
Internet and social networks
2019 – 2020
Stay in touch with your audience at any time!