Product Placement as Marketing Approach

Marketing Alternative: Product Placement approach

Media channels response fall: ,[object Object],[object Object],[object Object]

Consumer Channels Web brand Press brand BTL brand Radio brand TV brand Movies brand Outdoor brand Competition brand

Movie: The Break Up http://youtube.com/watch?v=D3qltEtl7H8

What parameters don’t we consider? ,[object Object],[object Object],[object Object]

Incentive to buy… … again … again … again

Product placement approach to marketing: ,[object Object],[object Object],[object Object]

Product placement approach to marketing: valuable perception relationship

Ironiya Sudby ,[object Object],[object Object],[object Object],[object Object]

Ironiya Sudby product placement has already got goat to everyone People reviews: That is worth nothing

[object Object],[object Object],[object Object],The product is in center all the time. But…

[object Object],5 BMW Films by leading Hollywood directors: Guy Ritchie, Wong Kar-Wai, Ang Lee ,[object Object],[object Object]

[object Object],Multimedia Rezeda-Test: what a flower are you? ,[object Object],[object Object]

Stormhoek ,[object Object],[object Object],[object Object],[object Object]

Stormhoek 100 weblogs postings Sales increased by 6 The most efficient ads campain in 2006 by AdAge

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

consumer Content Lovemark brand

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