Facebook, Career Webinar, Social Media, Network, Jobs, Internships, Students, Career Builder,career webinar, facebook,internships,jobs,network,social media,students,talent marks

1. FACEBOOK
CAREER WEBINAR
SOCIAL MEDIA – THE NEW
WAY TO NETWORK
By: Natascha Saunders
www.theyouthcareercoach.com
www.nataschasaunders.com

2. About your facilitator:
 CEO/Founder, The Youth Career Coach Inc.
www.theyouthcareercoach.com
 Education Consultant, Encompass Solutions
 Faculty: Northeastern University, Suffolk CONTACT
University, and University of Rhode Island
Office: 617-942-2861
 Board of Directors, Dimock Community Health Email:
Center info@nataschasaunders.com
 Education includes: BA in Image Consulting, MBA in Facebook:
Global Business, MS in Leadership, Executive www.facebook.com/
Certificate in Leadership, Certified Career natascha.saunders
Coach, currently working on Doctorate in Education
LinkedIn:
www.linkedin.com/in/natascha
 Former positions held at: BU, MIT Sloan, JWU, A.G. saunders
Edwards & Sons Inc. | Wells Fargo, State Street
Bank, Neiman Marcus, Beth Israel Hospital, Roxbury
Public Defenders

3. Why are we here…..
 With this social media webinar, learn how to
exploit the power of Facebook, become a
resource to others, build your online brand, be
identified by industry
leaders, develop meaningful relationships with
others in your industry, and position yourself
as a knowledge expert in your field.

4. My success……using….
 Media interviews (TV, Radio, Print)
 Chapter in a book on our current president
 Speaking requests & workshops
 Business Referrals ‘Go to’
 Assistance with purchasing a radio for my car
& new tires for my truck
 Opportunity to help others

5. What we will cover….
1. Statistics & Facebook
2. Job Screening
3. Profile Parts
Info Tab
Private Settings
4. Group – Lists – Fan Pages
5. What NOT to Post
6. Facebook Partnerships (Simply Hired, Glassdoor, Branchout)
7. Tascha’s ‘10’ Ideas on How to Find a Job Using
Facebook

6. Statistics & Facebook
This chart shows Facebook’s growth in new users from
2004 to 2010 based on data provided by Facebook.com

7. Statistics & Facebook
 Rate of 250,000 users
per day
 Finding candidates on
job boards are loosing
traffic, the GEN X, GEN
Y and the 35 and up
(which is the highest
growing group) are on
facebook
 Top recruiters are using
facebook such as:

8. Breakdown by country: More than 70% of Facebook
users come from outside the United States
Global User Population: 629,982,480

12. The INFO TAB…….Privacy

13. Info. Tab Purpose #1
 First you must decide
your purpose for
being on facebook. Is
it for the social aspect
or for professional
gain? Once you
decide then it’s time
to focus on your
About Tab….

14. Info Tab Purpose #2
 Acts as a resume, list of
accomplishments, marketing tool

15. Private Settings on Pictures
 For starters you can always type your question
in the help tab and answer options are readily
available
 Quick steps: Settings, Privacy Setting….
 Be picture selective, talk to friends about
‘tag’, they show up under your name and not in
your album
 DO NOT
(weapons, drinks, vulgarity, locations, etc.)

16. Private Settings

17. WHAT NOT TO POST
ON FACEBOOK

18. What to consider NOT
posting on Facebook…..
 Your full birthdate (year): Privacy Rights Clearinghouse
advises that revealing your exact birthday and your
place of birth is like handing over your financial security
to thieves.
 Your mother’s maiden name? Since it’s often the answer
to security questions on many sites," writes the New
York Times
 Your home address: there have been instances in which
burglars have used Facebook to target users who said
they were not at home.

19. What to consider NOT posting..
 Long or Short term vacations: when you
broadcast your vacation dates, you might be
telling untrustworthy Facebook "friends" that
your house is empty and unwatched
 Monitor children names and pictures
 Risky Behavior (sky diving): additional reports
that insurance companies may adjust users'
premiums based what they post to Facebook
SOURCE: http://www.huffingtonpost.com/2010/11/01/what-not-to-post-on-
facebook_n_764338.html

20. 60-90 seconds…. pause
To take in all that was just covered…before we
move into our next topic…

21. GROUPS - LISTS -
FAN PAGES
Learn how to use them to maximize your
network…

22. Groups…
Why use them? People do business with who they know. They refer
resources to you when they feel as though they know you.
Where can I find groups? Under applications, beneath photo’s, create
a group. Left hand side profile, under message, events, friends etc.
How do we use groups?
Share baby photos with close family
Chat with all the members of your band at once
Shared docs for a project
Network within industries
Establish relationships
Learn and be a giver or info.
FORM YOUR OWN GROUP: https://www.facebook.com/about/groups

23. Create a targeted list…
You can use a targeted list to send notifications
to those in your network regarding:
a. Entrepreneurial Endeavors
b. Marketing a Product
c. Industry specific newsletter
How to:
http://www.askdavetaylor.com/how_to_create_facebook_group_mailing_list.html

24. FAN PAGES.. WHY follow?
 Fan Pages allow you to interact with and stay up-to-date on your
favorite public figures, organizations and businesses.
 When you become a fan of a Page, you are connecting with that
organization or public figure and will begin seeing status
updates, photos, videos and other posts from the Page. In most
cases you can interact with them.

25. Fan Page example…..

26. Fan pages…..How to?
 Type the name of the celebrity, artist, brand or company in the
search box in the upper-right corner of any page on Facebook.
From the results page, select the Pages filter in the left-side
menu to show only Page results. Click the "Become a Fan"
link next to the Page name and posts from that Page will begin
appearing on your home page.
 If you already know the web address, or URL, of the Page you
want, simply type it in the address bar of your web browser.
For instance, to find Robert Half International on
Facebook, you can navigate directly to
https://www.facebook.com/roberthalffinanceandaccounting .
From there, select the "Become a Fan" button next to the
Page's name.
Facebook Tips: How do I find and "fan" a Page?
By: Morin Oluwole

28. Fan pages….wrap up
 Once you're a fan of a Page, it is listed on your profile and is
included in the list of Pages you're a fan of that's viewable to
"everyone" unless you have changed your "Search" privacy
settings.
Remember that you always have the option to remove yourself as
a fan of any Page if you want to stop receiving updates or no
longer want to be connected. Go to the Page and click on the link
"Remove me from Fans" at the bottom of the left-side menu.
Check out the nearly 1.4 million active Pages on Facebook at
www.facebook.com/pages to start connecting and interacting with
your favorite celebrities, political leaders, media outlets, non-profit
organizations, TV shows, musicians, and much more.
Facebook Tips: How do I find and "fan" a Page?
By: Morin Oluwole

29. 60-90 seconds…. pause
To take in all that was just covered…before we
move into our next topic…

30. FACEBOOK JOB
SEARCH
PARTNERS…….

31. Status updates increases followers…

32. See below status updates…

33. STORIES…..
 Client Ms. Annette, *apologized for this
unconventional method of
communicating….on facebook (Industry Health Care)
 Keith Keller, Career Journey’s Australia, is a
Global Social Media Strategist. It’s okay to
pick 1 or 2 that you feel you can maximize.

34. 60-90 seconds…. pause
To take in all that was just covered…before me
move into our next topic…

35. Cont…The Partnership….
“Has nearly a billion users worldwide.”

37. …
SOURCE: http://mashable.com/2010/06/03/simply-hired-facebook/

40. RECAP
1. Statistics & Facebook
2. Job Screening
3. Profile Parts
Info Tab
Private Settings
4. Group – Lists – Fan Pages
5. What NOT to Post
6. Facebook Partnerships (Simply
Hired, Glassdoor, Branchout)
NEXT ……………….FINAL………..
1. Tascha’s ‘10’ Ideas on How to Find a Job Using
Facebook

41. 60-90 seconds…. pause
To take in all that was just covered…before me
move into our next topic…

42. Natascha ‘Career Coach’ Saunders
Top 10 Ideas on How to use
FACEBOOK to land a job and
expand your brand?

43. 10. Post questions in your status box
for your network to comment
on, results will be leads and
branding power
9. Merge your email address book onto
facebook to see who is really online
8. Whenever you meet anyone
regardless of age or profession, ask if
you can friend them on facebook

44. 7. Look through your friends – friends lists for
people to add. Then ask your friends if they could
suggest you as a connect to those you’ve
indentified and to those who they think you
should know. (Or just reach out with a prepared
pitch.)
6. Join a facebook group and use one of their
apps like Branch Out
5. Read friend & non-friends walls and comment
on interesting conversations, share in a polite
way a resource that may add to the conversation

45. 4. If you write a blog, website, designed a
flyer, have pictures/video/slideshare.com
ppt, of you in action within your profession–
post it to your wall at least a few times
per/week
3. Become a fan of those you are trying to
attract not just the national celebrities but
who are your local celebrities | competitors
2. Read, Read, Read (successful stories
regarding social media, articles, ask ?’s, etc.)

46. 1. Lastly, consider creating an
advertisement for yourself to market what
you are looking for, yes even if it’s for a job.
Example: HOW TO CREAT E an AD.. Visit this site
http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-
hunt-you-down/ AND https://www.facebook.com/advertising/
~ The goal is to sell yourself in a few short
sentences and convince any recruiters who
may see your ads to click through to your
resume/web page/contact information.

47. Use Facebook Ads to Make
Employers Hunt You Down
 Katelyn recently graduated from Abilene Christian University
with a degree in Electronic Media. She loves television and
movies and hopes to work in the entertainment industry, so
she targeted the Walt Disney Company with her Facebook
advertising campaign.
 Her ad received 685 clicks, which garnered 21 e-mails and 4
Facebook messages. She was offered one job interview, but
wasn’t quite qualified for the position, so she declined. She
also had several e-mails from individuals who offered to
forward her resume to their supervisors. Many others offered
her general advice on finding a job with Disney or
commented on how creative they thought her ad campaign
was.
HOW TO CREAT E an AD.. Visit this site:
http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-
hunt-you-down/

48. Extra:
5 Tips for Marketing Online to
an International Audience
http://mashable.com/2010/11/01/international-
marketing-online/
 Adapt Social Media for Various Languages

49. Thank you….
 Whereas the Department of Labor states close to 80% of people
land job/opportunities through networking we must learn to
maximize our online abilities
 Facebook should be used as a tool to build your personal brand
 Go back and review the slides to refresh the content such as:
Partnerships, Groups, Fan Pages etc.
 Lastly, feel free to reach out to me with comments or
questions…..
Natascha Saunders
www.theyouthcareercoach.com (Youth | Young Professionals)
www.nataschasaunders.com (Adults | Businesses)
info@nataschasaunders.com
Office. 617-942-2861