Identified the problem because of which ranking of KTM page is low and does not appear on no.1 in google search and have made a dummy page by rectifying those problems

1. AN OVERVIEW OF
KTM India SEO
Next Slide

2. About Us
KTM is known for its off-road motorcycles. Since
the late 1990s, it has expanded into street bikes.
Globally, KTM is among the leading off-road bike
manufacturers. In 2016, KTM sold 203,423 motor
vehicles worldwide.
Next Slide

3. Keyword density and consistency is very low
KTM’s page main keywords are not distributed well across the HTML tags. Page content should be focused
around particular keywords you would like to rank for.

4. Trunked
Meta Description
KTM has a meta description however, it is not optimised.

5. Page Size
Page’s file size is very large which, regardless of other optimizations, can reduce load speed and impact user
experience.

6. Backlinks
KTM has very less amount of backlinks.

7. Same URL for different menus
We have found same URL for motorcyles, x-bow and parts & wear.This links are confusing to users and can reduce
traffic and ranking ability of pages.

8. Low Volume of Content
KTM’s page has low volume of text content which search engine can interpret as ‘thin content’. It has been
well researched that higher text content volumes are related to better ranking ability in general.

9. KTM is not
Connected on
Social platforms
Like Google+ and
LinkedIn

10.  Upcoming bikes in India
2018
 Sports bike price in India
 Latest bicycle in India
 Buy top model bikes
with good mileage
 Best mileage bike in
India
 Top 10 Indian bikes
 Highest mileage bike in
India
 Best bicycle in India for
adults
 New bike price in India
 New bike price in India
 New model bikes in India
 Best selling bikes in India
 Best sports bike in India
 Top 10 bikes in India
 Top mileage bikes in India
 Best average bike in India
 Two wheeler bikes in India

11. 4)
https://traveltriangle.com
In todays generation, bike rides are considered to be most
thrilling activity that one can do.We have nowadays certain
tourism tour travel agents or establishments which promote
such bike riding trips, such depending on locations can be
very thrilling exciting and adventurous. Marketing the bike
brand over there can help in boosting the sales and the
Goodwill of the company as such people who go for long
thrilling bike rides or Adventures can promote the company
by the their reviews and opinions of the bike. It is rightly
said that the customers are the silent salesman of any
product. Such activity of bike riding not only promotes the
sale and Goodwill of the company but also promotes the
tourism of a country which helps in development of the
nation.
Backlinks
1)
https://bikeadvice.in/
General public and Individuals who
would like to gain knowledge or know
more about the KTM bike.The above
link helps to educate and provide
information about the brand and the
bikes.
3)
http://www.india.com/travel/articles/8
-unexplored-bike-trips-mumbai-
leading-hidden-destinations/
The above mentioned link comes under the
most visited website .A blog information can
be provided in the travel section mentioning
the hidden destinations of India that can be
visited by people on the KTM bike-promoting
KTM
5) http://www.motorbikesindia.com/
6) https://ridermagazine.com/
The digital world is of utmost important that a company
needs.Traditional advertisement has been replaced with
online advertisement ,online magazine can help to
attract potential customers and increase the awareness
about the brand. Most of the time online magazines that
are related to a particular commodity or a product are a
reliable source of information that the customers can
relate to hence if the article is published correctly online it
can not only attract a large number of people but can also
increase the sale.
2)
https://blog.feedspot.com/motorcycle_
blogs/
Blogs help in accurate and realistic
reviews about the bike in all aspects and
also provide correct comparisons of the
bike other competitive brands in the
same segment.

12. 8) http://www.gamesgames.com
Players may not acquire adequate levels of
moderate-to-vigorous physical activity while
playing a video game but its other effects can be
surprising into the digital age media games
entertainment activities can all be a part and vital
and can play a vital role in a person's life.Today
nothing can influence people more than good
advertisement and better games ,with the
stunning improvement in the gaming industry and
graphics being upgraded by companies can often
promote their bike models by entering into the
game segment.This includes using a particular
model of the bike within the game which will
attract the interest of the consumer are the
potential consumer and can help in boosting the
awareness about the company the brand and
thereby increasing the sales
7) https://bbmotorcycles.com.au/
Speaking of website which provide services such
as buying and selling second hand vehicles that
are used vehicles along with accessories, these
online markets are very important to facilitate
trade as sometimes if a person is not able to
afford a new bike he can go and get a used bike
which is obviously at lower rate.This not only
helps the buyer but also helps the seller who
would like to sell his old bike and go for an
upgrade. It can help KTM India as it indicates that
even after using the bike for a long time it is in a
good condition for further use. It focuses on the
quality of the product
9) https://www.bikedekho.com/
In a country like India where in all the consumers are
concerned with not only style looks but economic
factors such as cost of the fuel the mileage
efficiency extract we have some particular website
for example like bike Dekho which provide the
information that the consumers need at a glance
this not only helps the consumer in shortlisting the
products for example in shortlisting the brand of
bike which has to be chosen but also provide
accurate information that a consumer wants before
he analyses his decision in making a purchase.
Search website provide the cost of the vehicle which
can be on road or the ex showroom which does not
include tax it shows the current consumer reviews
the comparison with other bike brands the pros and
cons of the particular brand does making at a very
convenient process for the consume. It can provide
all the basic information that a individual would
require about KTM bikes.
10) http://www.jaihindcollege.com/
11) https://tsec.edu/
The most unique way to acquire backlinks can be
from a college institute.Colleges host events and
KTM INDIA has been a regular sponsor for the
events,KTM should ask the college before signing a
contract for a link of Ktm India on the college
website mentioning in the events section – OUR
SPONSOR FORTHEYEAR 2017-2018 KTM INDIA

13. KTM SEO Optimised Page - http://priyamjain.xyz/ktm-ready-to-race/
DesktopView
Mobile view

14. SEO Optimised page of KTM with Good Content and proper Keyword density

15. • Low Keyword density.
• Meta Description trunked.
• Low amount of content.
• Page size is very high which increases
the page load time.
• Less number of backlinks.
• Same URL for different menus.
• Not connected to Google+ and
Linkedin
Summary of Problems Indentified

16. Strategy
N e x t S l i d e
• Use long tail keywords.
• Use main keywords across the important HTML
Tag.
• Meta Description need to be optimised.
• Increase Page text content.
• Increase the number of backlinks.
• Reduce the total Page File Size.
• Optimise images to reduce their file size.
• Fix Identified Same URL for different menus.
• Create and link an associated Google+ profile.
• Create and link an associated LinkedIn profile.

17. THANK YOU
From-
PRIYAM JAIN
DIVYA LALWANI
NATASHA AGRAWAL