8. Service
Personal
Designer Manufacturer
Retail Manufacturer
Community
9. Spectacle
Consumer experience Data driven Intuitive
‘Through the combination of innovative and
emerging design and manufacturing technologies, a
new bespoke industrial design methodology is Commoditsed
emerging whereby there will be the ability for Service
individuals to cost effectively control the design and
Generative of individual customised products.
manufacture Consumer App
(Campbell, Hague, Sener, Wormald, 2003)
Co-creation
Embodied Bounded
Interactive Personalised Parameterised
10. It is possible to create an experience
or process of designing and making
that people will consume as a
commodity or experience in itself.
11.
12.
13. ‘Value co-creation... (Prahalad & Ramswawmy, 2000)
‘...the co-creation economy is about experimenting
with new possibilities for value creation that are based
on the expropriation of free cultural, technological,
social, and affective labor of the consumer masses.’
(Zwick, Bonsu, & Darmody, 2008)
‘Self-service economies’
(Gershuny, 1978)