If you are on the path of self development, sooner rather than later you will encounter the concept of personal brand: how are you perceived online. Based on the article for the YouGetBranded blog on personal branding online https://yougetbranded.com/2019/07/17/personal-branding-in-online-marketing/ , this presentation explains how personal branding can be dealt with digital marketing strategies and tactics used in content marketing and search engine optimization (SEO), social media marketing (SMM), public relations and brand management. Personal branding online indeed should be approached with the digital marketing mindset. Everything that you write and publish turns to be content marketing and can be amplified with SEO activities. Social media profiles maintenance and online networking is basically social media marketing (SMM) and community management. Guest blogging, sharing expert advice on the community forums and Q&A forums can be considered your public relations strategy. Everything you do online to improve your image is related to your personal branding and benefits from educated marketing approach. Learn more on YouGetBranded blog: https://yougetbranded.com/blog/

1. 3 ONLINE MARKETING
CHANNELS FOR PERSONAL
BRANDING
Natasha Kvitka, www.YouGetBranded.com
@natasha_kvitka https://www.linkedin.com/company/yougetbranded/

2. When You Usually Start Thinking About
Personal Branding?
- When looking for a job;
- When you are concerned about some
information published online about you;
- Sometimes when actively seeking a
promotion;
- Oftentimes when going into new
personal relationship;
- Or expecting to be researched by
potential business partners.
There is a Lot That You Can Influence in Your Online Image!

3. So, is personal online branding actually
marketing?
- You publish blogs and long-form posts
on your website and online forums
and communities to build your online
expert profile
- You maintain your social media
profiles and build your communities
there
- You answer questions and share your
expert advice on Quora and Reddit,
you build connections to be featured
on other experts’ blogs and websites
- Working with content and its
optimization is Content Marketing
and Search Engine Optimization (SEO)
-- all parts of Digital Marketing
- Working with social media platforms
is Social Media Marketing (SMM) -- a
part of Digital Marketing
- Guest blogging and connections
marketing can be considered PR
activities and are also a part of digital
marketing scope

4. Your Blogging and Writing Efforts are
Content Marketing and SEO
Content is everything you produce for your website, blog, social media pages, and even email.
Count into this category:
● texts, lyrics;
● videos and slideshows;
● images and photos.
You cannot create these in vacuum — you research interests and preferences of the people you
want to reach (speaking in marketing language, your target audience).
Research of that kind, and all the processes tied to content creation are something marketers
live and breath. When you are out to find some data on how your searches look for information,
what kind of queries do they use on search engines, which terms are popular and trendy, you are
performing the SEO research — basics of making your information (and your personal brand!)
discoverable!

5. SEO and Content Best Practices You Want
to Use for Personal Branding
● research your topic before starting to
write;
● use tools and technology to uncover the
best questions to answer;
● know your audience: what formats and
styles they prefer;
● promote everything you write and publish
on social media;
● build partnerships with other authorities
in your industry in order to be published
on their websites and curated on their
social media pages.

6. Your Work on the Social Media Profiles is SMM
By working on your pages on social media
platforms, such as LinkedIn, Facebook,
Twitter, instagram, Pinterest, and others,
adding relevant competitive information to
the bio sections, linking accounts together to
create a comprehensive profile you optimize
them to represent you online in the best way
possible.
Your profile photo works as the brand’s logo,
bio — mission statement, links and
information that you share — messaging with
your networks who in this analogy are the
customers of your brand.
Image courtsey: Blogtrepreneur

7. Your Work on Being Featured on Other
People’s Publications is Your PR
Third type of results you can see on SERP (search engine results page) when you research yourself by your own name, are
other people’s websites that you don’t own or manage.
Usually, you need an established blog or a website where you share your expert advice on the topic of your interest on a
regular basis in order to in order to be successful in reaching out and getting featured by other experts. It’s quite a no-
brainer: they want to see if you are good enough in what you do.
After you have some significant proof of your expertise you start proactively reaching out to other bloggers, writers,
comment on their pieces and offer your expertise as a guest blogger or invited writer.
Another interesting activity to build relations, not tied to your blog or social media presence, is sharing advice and
answering questions on Q&A platforms like Quora or on Reddit.
The outcome you pursue here is ultimately a mention of your name in the context of proven expertise and authority in
your field, but also getting links to your website, a blog, or social media profiles.

8. Best Practices of Link (Mention)Building and
PR You Can Use
● Provide value! With your guest blogs, answers to
users’ questions, or comments you first of all
ultimately should look to provide maximum value
to your readers. Links, mentions, and visits to your
own pages come next;
● Build partnerships only with established
authorities and experts in the field;
● Use tools and technology to research potential
partners — make only data-driven decisions.

9. Learn More About Personal Branding at:
https://yougetbranded.com/blog/
Or Get Help with Your Personal Branding:
https://calendly.com/natashakvitka/
Thank You!