1.
Take a moment to think
about the offer you have
for your potential leads.

2.
Let’s say you have a
solid offer and a sales
funnel in place, but
you’re just not getting
the conversions your
business desires for
that ultimate success.

3.
Maybe it is frustrating, but
you should not give up!

4.
Go back to the drawing
board and build a new
blueprint for your offer.

5.
You have something spectacular to offer
your potential leads, but it just hasn’t hit
home with them yet.
We are giving you four ways to optimize your
sales letter to get the conversions you dream
about every single night when you go to bed.

6.
4 Sales Letter Approaches
Video Sales Letter
Modern Sales Letter
Classic Sales Letter
Mobile Responsive Design

7.
Video Sales Letter
A great visual aide and your potential lead isn’t
having to scroll through the jumble of words in
your sales letter to get all of the information
they need. They can sit and watch/listen while
you detail what you have to offer.
An added perk is they are hearing the voice
behind the product.

8.
Modern Sales Letter
Leverage graphics and colors in your sales letter
to really stand out against your target audience
so they connect with the offer you are making.
It’s known through numerous studies that color
and graphics are incredibly helpful when
consumers are deciding to purchase a product.

9.
Classic Sales Letter
A true, known way to get sales through the use of
headers, subheads, and the basic scroll-down-the-
page-to-the-offer method. It has worked for many
well established companies, so it has potential to
work for any business.

10.
Mobile Responsive Design
Making your sales letter mobile responsive will
actually increase your conversions because in
today’s world more people are buying through
their mobile device so you have to make your
design mobile friendly if you want to keep up.

11.
Two things you have to consider when
working on any campaign is the significant
value being presented in your sales letter
and if the offer is mobile optimized.

12.
In a highly competitive world you have to
stick out from your competitors and you
have to offer value to your potential
customers or they will close out of your
site faster than you can make your initial
offer.

13.
If you are not mobile optimized
yet you are missing out on a huge
audience of potential buyers.

14.
If you have tried the four sales letter
approaches mentioned and have yet to find
one that works, try taking a completely
different approach and making more of a
blog structure so potential leads can see
helpful and relevant content immediately.

15.
This is just another way you
can draw in your potential
leads and close the sale.

16.
If you test out this structure make
sure you implement call-to-actions
throughout your pages so customers
constantly have a way to opt-in.

17.
A big reason this method can work is it shows your
audience their wants/needs/desires/problems up
front, therefore making them more comfortable
from the start.
Just another way to boost your conversions!

18.
Just a little reminder: if you feel
as if you have an awesome offer,
DO NOT give up.

19.
Just because one method failed
does not mean every one will.
Keep testing to find a sales letter
approach that works best for you.

20.
Research other marketing
campaigns so you can see
what has and hasn’t worked
for others.

21.
Make sure you always offer value to
your customers.
This helps build trust with your future,
and current, buyers.

22.
We help businesses gain a competitive
edge by leveraging the newest
marketing strategies and technology.

23.
Come hang out with us!
Read the full article here.