Speech from Sophie Henocq, ArtoisComm - GreenCook Launch Event

1. GreenCook – Transnational strategy for
sustainable food management
ARTOIS COMM
Fight against food wasting inside household

2. TERRITORIAL CONTEXT
The « Communauté d’Agglomération de l’Artois » gathers
59 communes
206 000 inhabitants
In 2009
160 000 tonnes of municipal waste
69 900 tonnes of Residual Household Waste (RHW)
15% of putrescible waste (peels, bread, meats, …)
1 échantillon
MODECOM ADEME 2009
20% of RHW composed of food waste
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3. GENESIS OF THE PROJET
 Will to pursue politics for waste prevention
 Fight against food wasting during the entire production
chaine
Lessening the ecologic imprint of the collectivity and its
users
Limiting costs related to the gathering and the treatment
of waste
Keeping the purchasing power of a population already
fragilized => avoidance
 Faculty to reduce significantly RHW, real impact on
environment
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4. DIFFICULTIES OF THE PROJET
 Learning of new habits by the inhabitants
 of consuming
 of food management
 Based on general awareness
 of induced costs
 of induced risks for health and environment
 Necessity to summon up all possible partners
 Consumers, users
 Consumers associations, charities, …
 Public and private establishments,…
 Mass market, …
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5. RAISING INHABITANTS AWARENESS
 Washing is throwing away food that should have been eaten
 begun
 out of date
 rests of meals
 Comes from a bad management
 of purchases
 of storage
 of cooking food
 of rests of meals
 Raising awareness of inhabitants concerning food waste and its
consequences
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6. CHANGING BEHAVIOUR
Changing behaviour /measuring impacts
 Gathering at the closest possible the arguments
 Showing local example
 Comprehending the impact of lead actions
 inquiries on consumers behaviour
 inquiries on household perception on food waste
Inquiries T0 et T+1
 pilot project on families witnesses
Measuring the possible lessening of waste within
the household
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7. CHANGING BEHAVIOUR
Raising household awareness
 Public meetings, conference discusses
Inhabitants, associations, staff,…
 Information pits
Supermarkets, demonstrations,…
 Cooking lessons for rests of meals
Associations
 Competition based on « cooking rests of meals » and
publication of a book of recipes
 Promotion of short runs
Fresh and seasonnal produces
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8. CHANGING BEHAVIOUR
Raising household awreness
Publishing information documents
Shopping list notebook
Advices to buy with reason
Advices to store food
Help for reading consuming deadline
Recipes to cook rests of meals
Seasonnal calendar
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9. TRANSNATIONAL INTERRACTIONS
Integration during the project in its entireness
 of the approaches, datas and tools developped by the partners
Working with the consumers schools which are already engaged within the
CRNPC project
Asking Euro-Toques to find a local cook concerned by the project
Experimenting on our area of all the approaches useful to the partnership
 obtaining datas,
 experimenting tools, project or message,
 experimenting evaluating and calculating methods of research
universities
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