Malco's Oxford Studio Cinema hosted 9 Lives Cat Rescue during the opening weekend of Shrek the Third to promote adopting cats and encourage the local community to provide homes for homeless cats. The theme focused on Puss n Boots to connect the idea of adopting your own cat. Gamestop was also present to showcase the new Shrek the Third video game. The event allowed many cats to find homes and showed Malco's commitment to community involvement.

1. Shrek
The Third
“Every Puss’n’boots needs a home.”

2. Our Theme
During the opening weekend of
Shrek the Third, we hosted
9 Lives Cat Rescue for our
plan to encourage the
Oxford community to give
homeless cats a good
home. Our theme was
focused around
Puss’n’boots so that
families would be able to
connect the idea of
adopting their very own
puss’n’boots(cat). This
would allow many cats to
find new homes with caring
families rather than the cats
never finding homes and
being destroyed, showing
Malco’s commitment to
community involvement .
We also hosted Gamestop
and allowed them to show
the new Shrek the Third
game to our customers in
our lobby to promote it’s
release.

3. Description
Puss-N-Boots cat adoption at Malco’s Oxford Studio Cinema
OXFORD, Miss. — 9 Lives Cat Rescue will be holding a Puss-N-Boots cat
adoption at Malco’s Oxford Studio Cinema for the opening of the Paramount
Picture’s film “Shrek the Third,” Saturday, May 19, from noon until 6 PM.
All young ladies ages 11 and under are invited to dress as their favorite fairy
tale princess. Prizes will be given for the best costumes. In addition to the cat
adoption and costume contest, Game Stop will be previewing the new “Shrek
the Third” video game on the giant lobby screen.
This marks the third event that Malco’s Oxford Studio Cinema has partnered
with 9 Lives Cat Rescue. “We always enjoy having 9 Lives here at the theatre,”
says Nathan McDaniel, General Manager of Malco’s Oxford Studio Cinema.
“What Julie does with 9 Lives Cat Rescue is tremendous. We hope that
everyone will come out and see what 9 Lives is about and maybe even make a
new furry friend.”
“The best thing you can do for any animal is to have them spayed or neutered,”
says Holeman. “The reason so many animals are being killed at the shelter
everyday is because people don't have their pets spayed or neutered and then
they don't want to keep the kittens or puppies they have and the cycle just goes
on and on. I have met people that started out with 2 cats and ended up with 20
because they weren't fixed. Then of course they don't want to keep them all and
they act like it is the cat’s fault. When all they had to do was get the first two
cats fixed and there would be no problem.” 9 Lives does provide assistance to
lower income families in finding options to have their pets spayed or neutered.
9 Lives Cat Rescue was started at the beginning of 2006 by local Julie Holeman
for the sole purpose of trying to reduce the number of cats that end up being
killed at the shelter. 9 Lives is a no-kill rescue group. So far this year, 9 Lives
has adopted out over 60 cats or kittens and several puppies. Every animal
adopted out has been spayed or neutered and vaccinated.
Malco Theatres is a family owned theatre chain that was started by M.A.
Lightman, Sr. nine decades ago with his first theatre in Sheffield, Alabama.
Today, Malco Theatres, based in Memphis, continues its tradition as a regional
movie theatre chain with locations in Arkansas, Kentucky, Mississippi, Missouri,
and Tennessee. Malco is proud to be a part of the Oxford community and
continues to be involved with local charitable organizations.

4. Sales Comparison
for May 18-20
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
2006 2007
Box Office
Concessions

5. Employees and
Guests
enjoying the
festivities.

6. Enjoying the theme

7. 9 Lives Cat Rescue

9. Face Painting for kids

10. Giveaways and Prizes

12. Media Coverage
We had local radio
station 95.5 come by
and broadcast at the
theater during the
promo to spread the
word of the
happenings of Malco
that day.