And we know that retail executives like are you are beginning to feel this pressure and come to this conclusion on their own…
YOU COULD BE AMAZON.
No one is doing it well.
Asked them about - who they are, demographics, technographics, how they use their devices, how they use it to shop, what they’re doing on their devices when they’re in-store. And we asked them what features are most important in the future - what do they want to be able to do on their devices. Here are some key insights on what they want to do.. And why it’s important to you
When we asked customers what type of activities they want to be able to do on their mobile devices in-store to help them shop, the responses fell into 6 key categories.
These are the activiites they’re doing on their devices to help them shop.
Ultimately - they are using their device to help them save money and save time.
Who do you think are these 33%?? How would you describe them.
They cut across ages and incomes
Frequency impact
Loyalty impact
Market Share Impact
Use - data!!!
Loyalty impact
Loyalty impact
Jeremy showed earlier how the industry is delivering on these challenges - but we also wanted to understand if the ten retailers who are performing at the highest level were closing the gap between what customers at all. You’ll see in some categories - yes that is true. Items that are easier to impelement from a technology standpoint - integrating your inventory are being delivered upon. However, items that involve a more complex integration - including personalization and store guidance are still being underdelivered upon.
Have everything planned down to 2 minutes
We see that the brick and mortar experience has hardly changed for hundreds of years… they need to do something differently in order to keep up with ecomm and to make that shopping experience better.
We look at the benefits of online shopping and why people like the ecommerce experience - guided, personalized, convenient, information at their fingertips. Retailers think that mobile is simply another ecommerce platform - but we feel strongly that it should play another role in the in-store experience.
We think that utilizing billions of devices that walk through the door of retailers every day - are they key to unlocking that better in-store shopping experience.