How to make store execution your superpower_Yoobic

1. Camille Kress, Director of Retail
“How to make store execution your
superpower”

3. OUR MISSION
Empower Retailers to deliver
the Perfect Customer Experience
in Every Location

4. YOOBIC: THE PHYSICAL EXPERIENCE PLATFORM
3 pillars
Operational
Excellence
Employee
Engagement
Continuous
Learning
Attract and retain talent
Motivate your store associates
Empower your store associates
Create a culture around performance
Ensure consistency
Streamline operations

5. We work with retailers across the world

6. Who is YOOBIC?
raised from 2 leading VCs
$31 M
employees
in 7 offices
200
clients
150+
users
40k+
renewal
>99%
Countries
84

7. 150 employees in the
U.S. & Europe
From $1M revenue in 2012
to $100M+ in 2019
Fast-growing intimates
company founded in 2012
“We support women as they are and whoever
they chose to be.”
50% aided brand
awareness in the US

8. From Online Only To Multiple Stores

9. Need for agility
& visibility
Time-consuming
processes
Consistency
between stores
Navigating
unknown waters
The challenges of moving from online to offline

10. “In-store execution is the correct implementation of brand
guidelines, promotions and everything else required to provide
the ideal shopping experience to your customers.”
2) Consistency in
stores
1) Well-trained &
informed employees
3) Connected &
engaged teams

11. 1) Well-trained & informed employees
Knowledgeable
they bring expertise & value
to the sales floor
Empathetic
they use soft skills to make
everyone comfortable
Engaged
they show passion &
dedication on the sales floor

12. agile
mobile
gamified
All-in-
one
stop
1) Well-trained & informed employees

13. 2) Consistency across all stores
Nobody should improvise
Visibility Monitoring

14. Stores send back
pictures &
comments
Stores executeHQ sends guidelines
2) Consistency across all stores / Visibility
1 2 3

15. What’s happening right now?
2) Consistency across all stores / Visibility

16. WHAT GETS
MEASURED
GETS MANAGED
Give our teams the
tools to deliver the
best possible
customer experience
and measure their
efforts.
FREQUENCY
BEATS VOLUME
Introduce shorter, daily
feedback loops.
THINK DESKLESS
Our teams should be on
the sales floor engaging
with customers, not
reading email all day.
2) Consistency across all stores / Monitoring

17. ● Connect our teams
● Share news within our
network
● Centralize communication
3) Connect & Engage Teams

18. Consistent shopping
experience across your
entire network
Higher Shopper
Conversion
Improved Cost
Efficiency
Improved HQ visibility
and agility
Engaged and effective
store associates
1 2 3
Enhanced
Productivity
Increased Talent
Retention
Results

19. Thank you!
Camille Kress, Director of Retail, Adore Me
Meet YOOBIC at Booth #1239