Presentation from NRF 2023: Retail's Big Show. Cassidy Beadle, Accenture Ron Singler, IA Interior Architects The 2023 NYC virtual store tour features the year’s most beautiful, captivating and innovative store openings. This presentation from Accenture and the Retail Design Institute will guide us through the city’s not-to-be-missed new stores--sparking creativity and fresh ideas. Join us as we see the latest retail design trends, technology and innovation in fashion, home, food and more.

1. New York
Store Tour
Copyright © 2023 Accenture. All rights reserved.

2. Store Tour App
Scan the QR code to access the app
or go to www.StoreTours.Accenture.com/NRF
Copyright © 2023 Accenture. All rights reserved. 2

3. These new
experience-led retailers
can take many shapes
Frictionless Commerce
Creating a seamless brand experience
and frictionless checkout
Play & Experience
Telling stories and creating
environments that provoke the
senses
Responsibility by Design
Designing with purpose for environmental and
societal impact
Brave New Worlds
Bridging the gap between real
and virtual worlds
Me & We
Elevated collective experiences aimed
to build community
3
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4. 4
Brave New
Worlds
Bridging the gap between real and
virtual worlds
Copyright © 2023 Accenture. All rights reserved.

5. Digitization
business
• Utilize technology to fuel business and customer experience
• Encourage consumers to buy more with useful and engaging
services
• Solve more consumer problems with adjacent services
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Brave New
Worlds
You’re in the
5
Metaverse | Omni-channel | Tech Enablement

6. 6
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Responsibility
by Design
Designing with purpose for social and
environmental impact

7. Purpose
business
• Build business models & decisions to promote
equality and sustainability
• Design for inclusivity, accessibility, and diversity
• Highlight trust and transparency
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Responsibility
by Design
You’re in the
7
Social Responsibility | Transparency | Trust | Inclusive Access

8. Play &
Experience
Telling stories and creating environments
that provoke the senses
8
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9. Entertainment
business
• Develop stories to be the backbone of your
experience
• Appeal to emotion and human senses
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Play &
Experience
You’re in the
9
Demonstrations | Inspiration | Storytelling | Immersion

10. Copyright © 2023 Accenture. All rights reserved. 10
Me & We
Elevated, curated experiences aimed to build
community

11. Connection
business
• Find ways to connect consumers around their passions
and cultures
• Involve consumers in building product stories
• Nurture the genius in the crowd - they know better than
you
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Me & We
You’re in the
11
Collaboration | Community | Recognition | Social Connection

12. Copyright © 2023 Accenture. All rights reserved. 12
Frictionless
Commerce
Creating a seamless brand experience and
frictionless checkout

13. Convenience
business
• Design innovative solutions to remove friction and hurdles
• Create point of sale experiences that encourage
purchases
• Hunt out moments of waste or frustration
Frictionless
Commerce
You’re in the
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Cashierless | Delivery | Product Access | Seamless Payments

14. Store Tour App
Scan the QR code to access the app
or go to www.StoreTours.Accenture.com/NRF
14
Copyright © 2023 Accenture. All rights reserved.

15. Thank
you
Copyright © 2023 Accenture. All rights reserved.