Shop.org 2017 Tech Talk Start-up of the Year Source new customers with artificial intelligence_Lyle_Bailly
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Shop.org 2017 Tech Talk Start-up of the Year Source new customers with artificial intelligence_Julie Lyle_Sylvain Bailly
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Shop.org 2017 Tech Talk Start-up of the Year Source new customers with artificial intelligence_Lyle_Bailly
- 1. Source New Customers with Artificial Intelligence Julie Lyle, CMO Advisor, DemandJump Sylvain Bailly, Director of eCommerce, Ashley Stewart
- 2. PAGE |PAGE | 2 Julie LyleSylvain Bailly Director of eCommerce, Ashley Stewart CMO Advisor, DemandJump
- 3. PAGE |PAGE | 3 “They had no business staying in business." BUT THEY REINVENTED THEMSELVES.
- 4. PAGE |PAGE | 4 James C. Rhee Executive Chairman & CEO, Ashley Stewart Board Member • Startup culture • Math • Community driven • Partnerships matter
- 5. PAGE |PAGE | 5 More money, more problems…
- 6. PAGE | Make Ashley Stewart PRESENT – and RELEVANT– where and when ALL our customers are PAGE | 6
- 7. + PAGE | 8 Traffic. It’s what matters.
- 8. PAGE |PAGE | 8 THIS IS WHAT YOU SEE TODAY.
- 9. PAGE |PAGE | 9 THIS IS WHAT’S REALLY HAPPENING. PAGE | 10
- 10. PAGE |PAGE | 10 What Marketers See Today
- 11. PAGE |PAGE | Transformational 12 Search 1.0: results ranked by individual page in isolation Search 2.0: rank search results by looking at a NETWORK of links between pages People Search 1.0 Find based on an individual’s claim People Search 2.0 assess professionals by looking at a NETWORK of relationships between people Shopping 1.0: Walk into a store and buy something Shopping 2.0: Product recommendations based on a NETWORK of sales between shoppers
- 12. PAGE |PAGE | Transformational 12 Traffic 1.0: Traffic 2.0: see the last touchpoint that drove your audience to you prescriptive actions based on the NETWORK of traffic between sources
- 13. PAGE |PAGE | 13 30% Increase in traffic from affiliates in 60 days Immediate Results 2.1M Impressions by engaging with DJ recommended blogs and influencers
- 14. PAGE |PAGE | 14 BRIDGE AUDIENCE
- 15. PAGE |PAGE | 15 • Find prospects 3 steps before they reach your competitors • See where you are winning and losing online • More data than Google or Adobe – drill down in one click Qualified Traffic Fast Lane
- 16. PAGE |PAGE | 16 PAGE | 16