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Talking Shrink: Using Business Know-How to Gain LP Traction
1. 6/28/2017
1
Talking Shrink: Using Business
Know-How to Gain LP Traction
Ben Borer LPC, Director of Omni Digital Loss
Prevention, American Eagle Outfitters Inc.
and John Matas, Vice President of Asset
Protection-Investigations/ORC, Macy's, Inc.
Talking Shrink
Using Business Know-How to Gain LP Traction
John Matas
Macy’s Inc.
Ben Borer
American Eagle
2. 6/28/2017
2
Agenda
1. Know Your Audience
2. Translation of Priorities
3. Key Tools to Drive
4. Team Approach
Merchant Partnership
Know Your Audience
• You are a:
– Merchant that specializes in LP
– Business Partner that specializes in LP
• People Like People Like Themselves
– Basic Laws of Attraction
Merchant Partnership