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TECHNOLOGY:
How Retailers Can Stay Alive
and Create Exceptional Customer
Experiences
Glenn Shoosmith, Founder and Chief Architect
TECHNOLOGY:
How Retailers Can Stay Alive
and Create Exceptional Customer
Experiences
1820
1920
1980
2020
Necessity
Convenience
Experience
Shopping for..
1820 1920 1980 2020
● Convenience: All about “stack ‘em high – sell ‘em
cheap.” All about lots of stores near you – a market that
has appeared and disappeared in 50 years.
● Experience: All about the feeling you get from being in
the store. Far less stores with each one being a
showpiece for your brand.
What’s Wrong?
● More than 9,300 store closings in the U.S. in 2019
● Holiday shopping: Commerce up, in-store down
● Flagship stores are emerging to drive incredible
experiences
The State of the Market
Customers want exciting
experiences when they shop
in-store and receive services
and offers they can’t get
online
Maximizing In-Store Experiences
57%
APPOINTMENTS:
Powering Personalized Conversations
Consumers interested in scheduling
appointments online to meet
with in-store staff
3X-10X
The Value of Shopping In-Store
Increase in basket size when
consumers shop face-to-face
EVENTS: Fostering Loyal Communities
64%Consumers interested in attending
in-store events to enjoy early access
to products
30,734 Vendor Tastings in Q4 vs. 22,758 LY; +35% to LY
Introduced new products and services driven by
experiences
The Growth of Vendor Tastings
3,845 private appointments conducted in 2019
(second half of 2019 when live)
The Success of Private Appointments
Private Class and Meeting/Consumer
Class and Special Event: October 2019
Private Class and Meeting/Consumer
Class and Special Event: November 2019
Private Class and Meeting/Consumer
Class and Special Event: December 2019
2025
and Beyond
Experiential Retail Is Here
Learn more about experiential
commerce at Booth 1139
Technology: How retailers can stay alive and create exceptional customer experiences_Jrni

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