9. ● Convenience: All about “stack ‘em high – sell ‘em
cheap.” All about lots of stores near you – a market that
has appeared and disappeared in 50 years.
● Experience: All about the feeling you get from being in
the store. Far less stores with each one being a
showpiece for your brand.
What’s Wrong?
10. ● More than 9,300 store closings in the U.S. in 2019
● Holiday shopping: Commerce up, in-store down
● Flagship stores are emerging to drive incredible
experiences
The State of the Market
11. Customers want exciting
experiences when they shop
in-store and receive services
and offers they can’t get
online
Maximizing In-Store Experiences