Search Engine Optimization for Lawyers
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How to use Search Engine Optimization to transform your law firm in 2012.
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Search Engine Optimization for Lawyers
- 1. Search Engine Optimization for Lawyers Adam De Jong Jerome Fogel Marketing Manager Director of Business Development adam@nationalpositions.com jeromef@nationalpositions.com 818.532.3665 818.532.3665
- 2. Agenda What is SEO: a quick overview How search impacts your law firm SEO Methodology What’s new in SEO in 2012 How to reach more local clients Action plan Q&A
- 3. What is SEO Build your website to rise to the top of the organic search results 100+ Key Performance Indicators Based off Google’s algorithm Keyword research Content development Onsite programming Offsite promotion
- 4. How SEO Impacts You
- 5. Why SEO Matters BIA/Kelsey & Constat 2010, TMP Directional Marketing & ComScore 2009, Marketing Sherpa 2010
- 7. Website Analysis Why does my site exist? What are my goals? How many leads am I generating from my site? What’s the lifetime value of a client? How much traffic am I getting? What are my top traffic sources? How much traffic are my competitors getting? What’s my conversion rate? What’s my bounce rate?
- 8. Keyword Research Baseline keyword analysis First page keyword count Search volume & diversity Expansion of search market Seed keyword selection
- 13. What’s New in SEO in 2012
- 14. The Panda Update Google rolling out big changes to search algorithm Website value now dictating the rankings Value measured by lots of quality content Need to create content themes Need to add a blog Show Google you’re the authority
- 15. Google+ Google’s new social network Integrated into search Personalized results through connections Relevant shared Google+ content promoted Social media now impacts SEO
- 16. Local Search Google making a big push for localized results In March, further changes to algorithm to personalize results for local products and services
- 18. How to Attract Local Clients Local SEO Maps optimization Google Places optimization Distribution to top 100 directories Local citations with NAP (Name, Address, Phone) Mobile optimized website Mobile SEO Local/Mobile paid search Call Tracking with Mongoose Metrics
- 19. Reputation Management As online becomes more valuable, so does your online reputation 80% of people cancel a purchase if they see a bad review 78% search a company online before buying product/service
- 20. Action Plan 5 Metrics to measure your SEO campaign Baseline Keyword Analysis Competitive Traffic Analysis Link Analysis Content Analysis Website Analysis
- 21. Final Thoughts
- 22. Q&A
Editor's Notes
- So how do you get started? Before jumping into your campaign, you should ask yourself these questions.Why does my site exist and what are my goals? How am I generating leads and sales from my site?How big is my marketing budget?What is the lifetime value of a single customer?
- Fast growing marketLess competitive than traditional searchLower search volumesLess cluttered resultsResults positioned differently than traditional searchMobile keyword selection differs from traditional search
- Fast growing marketLess competitive than traditional searchLower search volumesLess cluttered resultsResults positioned differently than traditional searchMobile keyword selection differs from traditional search
- Fast growing marketLess competitive than traditional searchLower search volumesLess cluttered resultsResults positioned differently than traditional searchMobile keyword selection differs from traditional search
- Fast growing marketLess competitive than traditional searchLower search volumesLess cluttered resultsResults positioned differently than traditional searchMobile keyword selection differs from traditional search