The Navicor Group, the Executive Creative Director Marvin Bowe's share the companies digital point of view and work samples.

1. ONCOLOGY AD-GUY
September 16, 2010
At Navicor, it’s
never been just
about the
medium, it's
always been
about the Anyone looking for a PRINT specialist AGENCY?
message.
So why would anyone look for a digital specialist agency?
In today’s media-neutral beyond techy production. It’s document and we’d be happy to
promotional marketplace, it’s never been just about the medium share some more examples of the
surprising the cachet that for us, but always about the exciting digital projects in our
agencies styling themselves as message. Expertise in digital portfolio with you on request.
digital specialists still conjure up. mediums is part of what makes us
While there are many of these oncology specialists. We’ve built We’ve considered digital to be an
companies to choose from, few our set of capabilities around integrated part of our offering
offer the combination of digital providing exactly what you need since we opened our doors. In
expertise with knowledge of the to sell oncology products into the fact, digital projects comprise
oncology marketplace that we do oncology marketplace and to about a third of our billing, and
at The Navicor Group. build oncology brands with continues to grow at a rapid rate
oncologists—who just happen to year over year.
What makes us different? We’re consume digital content as
probably the best “specialist naturally as they do the content of Let the experts available to you at
digital agency” you never heard every other important channel. The Navicor Group collaborate
of. And that’s because The to propose, design, and
Navicor Group has integrated The Navicor Group employs implement effective, cutting-edge
digital excellence into its DNA. some of the best qualified and digital solutions to your marketing
Our digital capabilities (cutting- most deeply experienced digital and communication challenges.
edge, ground-breaking, “how did experts around. You will find a
they do that” capabilities) go few samples of our work in this
INTERESTED IN LEARNING MORE? PLEASE CONTACT MARVIN BOWE @ MBOWE@NAVICORGROUP.COM

2. ONCOLOGY AD-GUY September 16, 2010
Damon Lynn Expertise in digital mediums
Digital Engineer
is part of what makes us
As this title suggests, Damon’s deep
expertise in programming and analytics oncology specialists.
means that he can take a “what if we
could do . . .” kind of notion and turn it
into reality. He brings 10 years of hard-
earned experience on successful projects Marvin Bowe
ranging from small business websites and SVP, ECD
innovative mobile apps to large-scale,
service-oriented, database-driven, e- Marvin leads the new media
commerce solutions. Damon’s ability to development for Navicor, focusing on
furnish solutions is based on a deep Internet linking strategies; engaging
understanding of the social dynamics, physicians, patients, and caregivers
marketing context, and relevance of each through online social community
project that he and his team undertake. dialogue; tracking online trends and
enhancing SEO by maximizing user-
Matt Blubaugh generated content for client’s brands.
He started his career as a contract web
Interactive Developer developer in the early dot com era before
Matt lives by the maxim that an intuitive shifting to pharmaceutical advertising
design eliminates confusion and industry. Not only has Marvin created
empowers the user to explore. He is an multimedia solutions, he actually taught
expert Flash developer with a knack for students the genre for four years. Marvin
enhancing interactivity with animation. offers the perfect balance between digital
While his appreciation for effective strategic thinking and a deep
interface design elevates his work way understanding of the specialized
above standard fare, it is his interest in requirements of communicating in the
gadgets and electronics that keeps him oncology marketplace.
(and us) at the forefront of the latest
trends and techniques. With the Erik Slangerup
popularity of mobile devices and touch VP, Creative Director
screen technology on the rise, Matt’s
ability to optimize content and deliver an Erik has been developing brands and
intuitive experience for smart phone and writing content for the web for more
tablet users gives our clients a real than 13 years. Recognized in the
strategic advantage. community as an industry leader, Erik
currently instructs a popular advanced-
JR Prospal level college course on writing for digital
media. In 2010, Erik was a winner of the
Web Designer Ohio Interactive Awards for Navicor focuses on
JR infuses his web development talents development of an augmented reality
microsite, the “Universal Seasonal Internet linking
with over 20 years of design experience
to create web- and email-based Greeter.” Over the past decade, he has strategies; engaging
communication solutions that not only focused on the healthcare space, physicians, patients,
work seamlessly, but look fantastic as well. launching multiple consumer and and caregivers
His understanding of web standards professional brands—from
chemotherapies to cosmeceuticals— through online social
ensures that your messages present well
across the various platforms. He utilizes online. Prior to immersing himself in the community dialogue;
story and structure to produce specialized healthcare arena, Erik cut his tracking online trends
memorable presentations. JR’s personal teeth on site creation for a broader
and enhancing SEO
mission is to clearly and persuasively category of products, including
by maximizing user-
express each project’s message through a everything from hot tubs to hotel chains.
rich visual vocabulary in ways that generated content
harness the internet’s powerful for clients.
opportunities to inform physicians and
patients alike.
INTERESTED IN LEARNING MORE? PLEASE CONTACT MARVIN BOWE @ MBOWE@NAVICORGROUP.COM

3. Biogen Idec Oncology
ONCOLOGY AD-GUY September 16, 2010
Virtual Representative
Booth at ASH
For some years, Biogen Idec had been
struggling to transcend its reputation as
a company that could develop products
but not commercialize them. In 2007 it
had a wealth of exciting announcements
it wanted to share with the ASH
audience about its pipeline of products
but was reluctant to risk unstructured
discussions straying off topic and
potentially imperiling the approval
process. Of course, while it’s one thing
to have relevant information, it is quite
another to bring those data to life in
ways that encourage delegates to visit
the booth—especially in the absence of
real, flesh-and-blood representatives!
Convinced that human presentation
was key to the project’s success, the
Navicor Group’s solution was to deploy
four 6-foot high plasma touch-screens Stepping onto a footpad triggered the “company scientist” would then deliver a
featuring “research scientist” avatars avatar to walk over to the delegate in full scripted presentation. This device served
that would “interact” with delegates in life-size. The avatar would frame the both to convey information and attract
a compelling way. topics for presentation on the sheet of other delegates into the booth to
glass—all that appeared to separate him participate. The technology worked
Upon approaching a panel, a visitor or her from the visitor—who would seamlessly, and company officials
would see an image of the scientist simply touch the topic they were considered the entire enterprise to be a
working at a desk across a room. interested in hearing about. The resounding success.
iQ, Digital lab of inVentiv Communications
iQ is our “intel inside.” As part of the inVentiv family of services, iQ is a
unique resource available to you where digital experimentation becomes
marketing innovation. Its mission is to bring bold, breakthrough innovations
to our clients in fast-changing areas like mobile, social, and tablet
computing. Its collaborative process has led to the creation of products
like Segue, a delivery system that simply and effectively turns secure brand
content into powerful, personal conversations, resulting in more relevant
sales calls. Another iQ innovation is Fluent, a web-based tool that lets
nurses digitally assemble comprehensive, personalized action plans for
their cancer patients using drag-and-drop technology.
INTERESTED IN LEARNING MORE? PLEASE CONTACT MARVIN BOWE @ MBOWE@NAVICORGROUP.COM

4. Syntonix Hemophilia
ONCOLOGY AD-GUY September 16, 2010
Distance Challenge X-Treme
Hemophilia is a lifelong condition that keeps
many young boys from enjoying as active a
lifestyle as they could due to the risk of triggering
joint bleeds. So for the many children and families
attending the 2009 meeting of the National
Hemophilia Foundation, the ability to play a
virtual Xtreme BMX video game was a fun
diversion from the serious content of the congress,
and proved to be a huge draw to the company’s
booth. The game interface was completely
envisaged, designed, and coded in-house.
There are parallels between the BMX game play
and our client’s hemophilia product development
program: Like the players of the game, the people
at Syntonix are committed to going the distance
to develop innovative products for hemophilia.
They chose to develop this asset with us because
they were confident in our ability to realize the
project above their expectations. They were not
disappointed.
The game was so successful that it is now a
permanent feature on the brand website and
can be downloaded to play on both Mac and
Windows platforms. Again, the coding for this
was done by the resident digital experts at The
Navicor Group. Periodic enhancements to the
game are in the works, keeping loyal customers
coming back for more.
Download the Game!
for >>Windows or >>Mac OS X
INTERESTED IN LEARNING MORE? PLEASE CONTACT MARVIN BOWE @ MBOWE@NAVICORGROUP.COM

5. ONCOLOGY AD-GUY September 16, 2010
Lundbeck ATryn web site
As you know, not all web sites are created equal. While these The design of the site also allowed us to make a wealth
items are pretty standard fare nowadays, the mark of a of product information available without cluttering the
superior website isn’t always immediately apparent, but appearance or compromising the site’s usability. All in all, a
emerges out of the user experience, the utility of what the very clean example of how a deceptively simple looking site
site offers, and the ease of the interface. can produce tangible benefits from a commercial point
of view.
For Lundbeck, we created the atryn.com site predominantly
to provide physicians with an easy-to-use dosage calculator
that took just 3 steps to simplify the otherwise very
complicated adjustment for switching patients from other
antithrombin medications to the benefits of Atryn.
User feedback from our target audience was
overwhelmingly positive.
INTERESTED IN LEARNING MORE? PLEASE CONTACT MARVIN BOWE @ MBOWE@NAVICORGROUP.COM