2. Mobile
Marke+ng
Code
www.mmcode.com.ua www.mobilemarketing.com.ua
A set of rules on conducting
mobile marketing campaigns
News and best practices
in Ukraine and abroad
We organised and support the following industry initiatives:
3.
4. FBI vs Apple
Privacy issue, which shows how
important personal data recorded
on a smartphone can be.
It also stresses the protective value
of a passcode.
5. Today we will talk about retail
And how mobile can support
brands in POS effectively
6. 39 mln 40 mln
Quantity of mobile audience
equals to that of TV
Ukrainian data 2015-16
7. Today in Ukraine
~ 50%
users have smartphones
Audience 18-50 yrs, data collected in May 2016
9. Smartphone users
now equal to
out of all mobile
users and will
reach 75% by
2018
All major cities will be
covered by fast internet
10.
11. We have organised over 250 promotions with
SMS, web and 0-800 hotlines since 2007
12. Web/SMS = 60/40
Registration channels
Number of web-based registrations has been growing steadily by 30% per year
and now equals to over a half and in some cases up to 80% of all participants
in the promo in Ukraine and Russia
13.
14. Innovations in retail
● і-packaging
● mobile coupons
● e-prizes
Or how a brand can save over
70% of promo budget and a
couple weeks to time
16. Scan this image using Layar app.
Download Layar from AppStore
or Google Play for free!
17. Loyalty cards in a smartphone - using QR-codes,
easy to use and scan at a POS cash register
18. User only needs to open an app and
instantly receive a coupon, which can be
shown at POS cashier
Mobile coupon -
simple redemption at POS
No need to search for a paper coupon,
cut it out and wait for cashier to input
it into the system. Mobile coupon is an
elegant no hassle solution
19. lead9.com/e-ticket
You have won a prize!
Please enter your
phone and e-mail, so
we can send you your
ticket to the concert!
phone
email
RECEIVE MY PRIZE
To receive a prize, consumer only needs to
input his/her mobile number and/or e-mail and
get a discount coupon or a ticket to an event,
movie, etc.
Mobile redemption page and electronic ticket
design can be branded accordingly
Simple redemption
- time and budget for prize delivery
are decreased considerably
Electronic prizes
20. gmail.com/inbox
Phone number is automatically checked with winners’ list
and if correct sent instantly.
Tickets scanning from users’ screens can be performed
either by organiser or LEAD9 staff
No need to print the ticket, it is enough to show
ticket’s bar code from mobile device!
Scanning from the mobile screen
21.
22. And it is important to remember the mobile marketing principles
