KOLKATA OLD CHINA GLASS MARKET ANALYSIS PRESENTATION.

1. CREATIVE
CARDINALS’

2. CITY SCAN
Market : OLD CHINA GLASS MARKET

3. HISTORY OF MARKET
 Established on 1920.
 Previously known as China Clay
Market.
 Presently known as Glass Market.
 Wholesalers like GOUR HARI
SEAL & SONS, BOMBAY
GLASS, BIJOY KRISHNA BAKSHI,
SANTI GLASS HOUSE,
GANERIWALA & Co.,
LOOKMANJEE & Co. are
dominating the market since 1930.
 Market timing : 11am-7.30pm

4. ABOUT OLD CHINA GLASS MARKET
• Well known
• Connectivity
• Oldest market
• Reliable product
• Cheap cost
Of them said they got the shops from
their ancestors
“Yehan sab sasta bikta hai ”

5. PRODUCTS :
The products dominating the market are :-
Toughened Glass
Tempered Glass
Window Glass
Reflecting Glass
Etching Glass
Colored Glass
Decorative mirror
Deep Sand Blasting Glass
V Grouping Glass
Mandir Cabinet
Glass Brick
45%
22%
11%
22%
BRANDS DOMINATING
GLASS ITEMS
Saint Gobain
ModiGuard
Pilkington
Asahi India
Glass Ltd.

6. PLACES (SOURCE OF GOODS) :
SOURCE
INTERNATIONAL
IRAN
CHINA
NATIONAL
CHENNAI
GUJRAT
RAJASTHAN

7. PRICING POLICY :
Window glass
Toughened Glass
Mirror Glass Reflecting Glass
WHOLESALE PRICE : Rs.32/sq.ft.
WHOLESALE PRICE : Rs.210/sq.ft.
WHOLESALE PRICE : Rs.47/sq.ft.WHOLESALE PRICE : Rs.87/sq.ft.

8. PRICING COMPARISON:
0
50
100
150
200
250
300
Toughened Glass Window Glass Glass Mirror Reflecting Glass
COMPARISON BETWEEN WHOLESALE & RETAIL PRICES
Wholesale price/sq.ft. Retail price/sq.ft.

10. : PROMOTION STRATEGIES :
Famous market
Cheaper cost
Reliable product qulaity

11. THE SUPPLY CHAIN
Wholesalers pay
the money to
manufacturers/com
pany by demand
draft and cheque.
NO CREDIT IS
APPLICABLE FOR
WHOLESALERS
FROM COMPANY.
Transportation cost for
customers/retailers are
given by their own,
sellers don’t provide
the labour charge as
well as transportation
charge for delivering
goods.

12. Transportation
Road
SHIP
Manufacturers
Warehouses
THE SUPPLY CHAIN
 They use their factories as
warehouses.
 Factories are nearby, eg.,Budge
Budge, Tangra.
goods are delivered after 10-15 days of
order placement.
Order is mostly placed over phone calls
by regular customers.

13. Wholesale
rs
Custom
ers
Retailer
s
THE SUPPLY CHAIN
They generally deal with Shopping Malls, New Construction sites, 5 Star Hotels,
Metro Authorities, Automobile Authorities, Govt. Sectors etc.
No Special Discount
15 days
To
1 month
Is the time period for keeping credit

14. With this (shown
in photo) kind of
wooden packing
the four sides of
glass sheets
are covered and
it keeps glass
firmly stick to
the wooden
crate.

16. The demand is estimated during survey as :
90% of them said demand remains same through out the whole year.

17. TURNOVER
25-30
Crore
Is the yearly turnover at the big wholesale stores
2-5
Crore Is the yearly turnover at the medium sized wholesale stores
25-30
Lakhs Is the yearly turnover at the retail stores

18. DEMONITISATION & GST EFFECT ON
MARKET
PREVIOUS TAX (%) 14.5
GST (%) 28
THE MARKET HAS
BECAME DULL AFTER
DEMONITISATION AND
GST.

19. WASTE MANAGEMENT
SCRAP COLLECTORS
COLLECT GLASS
WASTES FROM EACH
SHOP IN RETURN OF
Rs. 100 PER
COLLECTION.
Glass merchants pay Rs. 300 for the
maintenance charge to their business
committee.

20. : PROBLEMS & SOLUTIONS :
Strength Weakness
Opportunity Threat
• Unorganised
• Congested
• High Crime Rate
• Poor
Infrastructure
• Accident prone.
• Motisil Street
wholesale market .
• Life risk.
• Betterment of
infrastructure.
• Online portal.
• Glass crockery
items .
PROBLEMS SOLUTIONS

21. :A RECENT ACCIDENT:
8 lakhs
compensati
on was
given to
the
labour’s
family, by

22. Fast delivery of customer’s order.
Recycling the glass wastes and reuse.
Export to foreign markets.
Glass crockery online portal.

23. : FEEDBACK OF A RETAILER CUSTOMER :
They prefer this market
especially for toughened glass
which is sold in a cheaper
price with good quality.

24. : GLASS CUTTING TECHNIQUE :

25. MEMORIES OF CITY SCAN

27. : PRESENTED BY :
ANKUSHRI CHATTOPADHYAY
MD WASIM RAZA
NEHAL AKHTER
NEELANJANA MISRA
PRADIP MONDAL
SUBHO BOURI