2. What is Viral Marketing?
▪ A marketing technique that focuses on internet marketing and the exponential
spread of marketing messages whenever a new consumer is added. As the new
consumer interacts with other consumers, he or she will knowingly or
unknowingly forward the marketing message to a new audience .
3. 3 Elements of Viral Marketing
To integrate incentives and triggers into the content that motivate
consumers to forward content.
To include an emotional component that generate response and action
from consumers.
To identify the key online communities and their influencers on social
media, thus enhancing the content’s share ability.
5. Word of Mouth
A marketing method that relies on the social
interaction (e.g. dialogues) between consumers who
express their opinions and promote a company’s
product or a service.
6. Millennial
The generation of people born between the early 1980s and 2000s. More
commonly known as Generation Y.
Gen-Y craves social interaction, and viral marketing allows us to share in this phenomenon
with our friends, and peers.
Take the recentThe Dark Knight Rises viral campaign. Millions of people worked together to
unlock the puzzle that went live on April 30th
8. Techniques for Viral Marketing
Target the appropriate audience and channels
Create videos
Offer valuable product or service for free
Create emotional appeal
Do something unpredicted
Don’t Focus OnTraditional Marketing
9. Guess The Famous Campaign.
In 2015, a brand launched a marketing campaign that became a viral
hit onYouTube .
The video, filmed in Dubai, shows a group of strangers sitting in a
circle by a table, but in complete darkness.
For the rest of the Information, watch this nextVideo.
10. Wilson’s six principles of Viral
marketing
It will give away products and/or services for free.
It will provide effortless transferring/sharing/forwarding to other
people.
It will scale effortlessly from small to very large.
It will exploit common motivations and behaviors.
It will exploit common motivations and behaviors.
It will take advantage of other resources to get the message out.
11. Internet Marketing
Internet marketing is the process of promoting a business or
brand and its products or services over the web using tools
that help drive traffic, leads, and sales.
12. Areas of Internet Marketing
Web marketing
Email marketing
Social media marketing
Search engine optimization (SEO)
13. Content Marketing
Content creation is the process of generating topic ideas that appeal to your
buyer persona, creating written or visual content around those ideas & making
that information more accessible to your audience as a blog, video, info graphic
or other format.
14. Continued…
▪ Content marketing brings in 3x as many leads as traditional
marketing and costs 62% less.
▪ SMBs that use content marketing get 126% more leads than those
that don’t.
▪ 61% of online purchases are the direct result of a customer reading a
blog.
▪ Companies that publish 16+ blog posts per month get 3.5X more
traffic than those that post four or fewer posts per month.