Slides from my talk on using Data Studio for SEO reporting and analysis at the #BristolSEO meet up (28/01/2020). Features various examples of how Data Studio can be used for search engine optimisation and web analytics reporting .

1. Neil Clark
Data Studio and SEO
@neilandclark - neilclark.online

2. Neil Clark
UWE Bristol - lead for SEO and web analytics
@neilandclark - neilclark.online

4. What does Data Studio do?

10. Easy to connect data

11. @neilandclark
At #BristolSEO
Connect to many data sources
18 Google connectors

12. @neilandclark
At #BristolSEO
Connect to many data sources
18 Google connectors

13. @neilandclark
At #BristolSEO
Connect to many data sources
18 Google connectors

14. @neilandclark
At #BristolSEO
Connect to many data sources
178 Partner connectors

16. Easy to design and visualise

17. @neilandclark
At #BristolSEO
Template Gallery
Easy to design and visualise

18. @neilandclark
At #BristolSEO
Easy to design and visualise
Copy the Google Analytics template

19. @neilandclark
At #BristolSEO
Easy to design and visualise
Copy the Search Console template

20. @neilandclark
At #BristolSEO
Easy to design and visualise
A choice of charts and graphs

21. @neilandclark
At #BristolSEO
Easy to design and visualise
A growing number of Community Visualisations

22. @neilandclark
At #BristolSEO
Easy to design and visualise
Easy to restyle - Credit: Google Data Studio Support

23. Easy to share

24. @neilandclark
At #BristolSEO
Easy to share
Various sharing options

25. @neilandclark
At #BristolSEO
Easy to share
Set up scheduled emails

26. New features every month

27. @neilandclark
At #BristolSEO
New features every month
See Data Studio Release Notes

28. @neilandclark
At #BristolSEO
New features every month
See Data Studio Release Notes

29. @neilandclark
At #BristolSEO
New features every month
Extract theme from image - new feature added 23 Jan 2020

30. @neilandclark
At #BristolSEO
New features every month
Extract theme from image - new feature added 23 Jan 2020

31. Analysis template

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At #BristolSEO
Analysis template
25 page, interactive report of Google Analytics and Search Console data

33. @neilandclark
At #BristolSEO
Analysis template
Use filter controls to drill-down into your data to perform quick analysis

34. @neilandclark
At #BristolSEO
Analysis template
Use filter controls to drill-down into your data to perform quick analysis

35. Content review template

36. @neilandclark
At #BristolSEO
Content review template
8 page report - summary of content performance

37. @neilandclark
At #BristolSEO
Content review template
Top search terms

38. @neilandclark
At #BristolSEO
Content review template
Put metrics into sentences to increase understanding

39. Content migration project

40. 50 reports
Manual summary = 1 hour each
vs
Data Studio summary = 1 minute each
Time saved:
49 hours

41. @neilandclark
At #BristolSEO
Content review template
Edit filters to create a new report for a different section of the site

42. @neilandclark
At #BristolSEO
Content review template
Edit filters to create a new report for a different section of the site

43. @neilandclark
At #BristolSEO
Content review template
Edit filters to create a new report for a different section of the site

44. Question Queries / Keywords for SEO

45. @neilandclark
At #BristolSEO
Question queries for SEO
Create a filter to find all your question data in Search Console

46. @neilandclark
At #BristolSEO
Question queries for SEO
Create a filter to find all your question data in Search Console

47. Data Blending and Site Migrations

48. @neilandclark
At #BristolSEO
Monitor site migrations
Use data blending to combine data from different sources
Clicks from Google Search

49. @neilandclark
At #BristolSEO
Monitor site migrations
The blended data tells a much clearer story of the migration

50. Automate your 404 reports

51. @neilandclark
At #BristolSEO
Automate your 404 reports
Set up a scheduled report for your 404 / Page Not Found pages

52. @neilandclark
At #BristolSEO
Automate your 404 reports
Table filtered by Page Title contains Page not found

53. @neilandclark
At #BristolSEO
Automate your 404 reports
Find backlinks that are generating 404 / Page not found errors

54. @neilandclark
At #BristolSEO
Automate your 404 reports
Find backlinks that are generating 404 / Page not found errors

55. @neilandclark
At #BristolSEO
Automate your 404 reports
Find backlinks that are generating 404 / Page not found errors

56. Audit your Google Analytics

57. @neilandclark
At #BristolSEO
Google Analytics Audit
charlesfarina.com/audit-your-google-analytics-data-with-google-data-studio/

58. @neilandclark
At #BristolSEO
Google Analytics Audit
charlesfarina.com/audit-your-google-analytics-data-with-google-data-studio/

59. Visualise your conversion funnel

60. @neilandclark
At #BristolSEO
Visualise your conversion funnel
Paid vs Organic attribution

61. Monitor site speed

62. @neilandclark
At #BristolSEO
Site speed with Chrome UX (CrUX) report
web.dev/chrome-ux-report-data-studio-dashboard/ & g.co/chromeuxdash

63. @neilandclark
At #BristolSEO
Competitor comparisons
web.dev/chrome-ux-report-data-studio-dashboard/
Another local university
Share with your developers - can they make your site faster?

64. Transform your data with
Calculated Fields

65. @neilandclark
At #BristolSEO
Calculated fields

66. @neilandclark
At #BristolSEO
Calculated fields
Count pages

67. @neilandclark
At #BristolSEO
Calculated fields
Average pageviews = Pageviews ÷ Number of pages

68. @neilandclark
At #BristolSEO
Calculated fields

69. @neilandclark
At #BristolSEO
Calculated fields
Clean up messy data

70. @neilandclark
At #BristolSEO
Calculated fields
Convert Search Term to lower case

71. @neilandclark
At #BristolSEO
Calculated fields
Convert Search Term to lower case

72. @neilandclark
At #BristolSEO
Calculated fields
Dana DiTomaso - Moz Whiteboard Friday video

73. Learn Data Studio

74. @neilandclark
At #BristolSEO
Data Studio Help Center
support.google.com/datastudio

75. @neilandclark
At #BristolSEO
Measure School
Measure School on Youtube - Data Studio Playlist

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At #BristolSEO
Loves Data
Loves Data on Youtube - Data Studio Playlist

77. @neilandclark
At #BristolSEO
Lee Hurst / @Helpfullee
Helpfullee.com - @Helpfullee

78. @neilandclark
At #BristolSEO
Lee Hurst / @Helpfullee
Helpfullee.com - @Helpfullee

79. Connect your data
Get automating
Get creative

80. Connect your data
Get automating
Get creative