Design is easy to see, and this makes it an easy target to shoot down by anyone and everyone. Bad design process leads to many problems, such as matters of personal taste determining the outcome of the project, and endless revisions that postpone the website launch date. In this presentation you'll learn the two biggest mistakes designers and other professionals make in their process, and how to fix them so your design concepts get accepted faster.

1. End Design Revision Hell
NELA DUNATO

2. Make it pop!

3. THE WORK WE CREATE IS NOT
INTENDED FOR THE CLIENTS, BUT
THE USERS OF THAT PRODUCT.

4. design a
solution that
solves the
user’s problem
&
makes the
client money
OUR JOB:

5. Where did it go wrong?

7. WE’RE NOT DOING CLIENTS,
OR OURSELVES A FAVOR BY
OFFERING MULTIPLE OPTIONS.

8. “What do you like?”
IS THE WRONG QUESTION TO ASK.

9. MISTAKE #1
We rely on hope

11. YOU CAN’T BASE YOUR BUSINESS
ON HOPE ALONE.

12. EXPLAIN HOW YOUR PROCESS
WORKS, AND HOW TO PROVIDE
RELEVANT FEEDBACK.

14. LEAD YOUR CLIENTS THROUGH
YOUR PROCESS SO THEY CAN
IMAGINE WHAT IT’S LIKE.

17. [WORDPRESS
SCREENSHOT?]

18. COLLECT INFORMATION
IN ADVANCE AND REDUCE
THE NEED FOR FEEDBACK.

19. MISTAKE #2
We take our experience
for granted

20. YOU NEED TO BE ABLE TO
SUPPORT ALL YOUR DECISIONS
WITH SOLID ARGUMENTS THAT
MAKE SENSE TO THE CLIENT.

22. PRESENT
YOUR
WORK IN
CONTEXT.

23. PROVE YOU’RE A PRO AT EVERY STEP.

26. GET THE
CLIENT TO
CONFIRM
IN WRITING

27. SELL YOUR SOLUTION TO THE CLIENT.

28. BE CLEAR FROM THE VERY
BEGINNING ABOUT HOW YOU WORK.

29. JUST BECAUSE IT’S A STANDARD
PRACTICE, IT DOESN’T MEAN
IT’S GOOD FOR YOU.

30. REGULARLY
TEST,
ITERATE &
IMPROVE
YOUR
PROCESS.

32. neladunato.com
hi@neladunato.com
@nelchee
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